Harry Kane Signs Lifetime Global Deal With Skechers
17 Agosto 2023 - 8:30AM
Business Wire
World-Renowned Striker Set to Take Pitch in
Munich in Skechers Football Boots
Global superstar striker Harry Kane makes a trifecta of career
changes with his marquee move to FC Bayern Munich. A new home, a
new team, and notably new footwear as he unveils his new Skechers
Football boots, SKX_01. He was seen wearing a masked version of the
boots through the preseason and in his debut with Munich last
Saturday. One of the most recognizable athletes in the world, Kane
has entered a long-term partnership with Skechers that extends
beyond the pitch. He will be at the forefront of the performance
brand’s first football boots launching in the UK and Europe in
September, and will appear in a multiplatform marketing campaign as
brand ambassador.
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Harry Kane laces up with Skechers in his
new SKX_01 football boots. (Photo: Business Wire)
“It’s definitely a time of transition in my career and I’m
thrilled to announce my signing with Skechers just as I’m making a
big move,” said Harry Kane who will be wearing the unmasked version
of the SKX_01 boot for the first time in the match tomorrow. “Ever
since meeting the design team and seeing the boots for the first
time, I felt confident that Skechers was onto something special.
I’ve been wearing the boots for weeks, scoring in them in
preseason. They’re unlike anything I’ve experienced before. Own it,
own who you are. Own what you want to achieve. And that’s what I
feel like I’ve done throughout my whole career. They’re the main
messages I think my partnership with Skechers sends to people in
general all around the world. I wouldn’t back a brand or gear if I
didn’t 100% believe in it. This is the real deal.”
“We’ve been developing Skechers Football boots for some time and
as we perfected the design, we enlisted players to test them and
offer feedback—including one of the best on the pitch, the great
Harry Kane,” added Michael Greenberg, president of Skechers. “Harry
had the entire football world following his every move over the
last few weeks and his determination, skill, and leadership align
perfectly with our plans for the sport. He already feels like part
of the Skechers family. This first boot is just the beginning with
more innovative Skechers Football boots featuring our signature
comfort and performance technologies on the way.”
Skechers Football enters the game with the launch of the SKX_01
as worn by Harry Kane. It is the epitome of modern football
footwear designed with the insight of professional players who
desire precise control on the ball. Featuring a custom-designed
last meticulously crafted to optimize fit and comfort, this unique
boot ensures that every player experiences the perfect fit for
enhancing overall control and touch on the field.
Regarded as one of the best strikers in the world, Harry Kane is
captain of the England national team where he holds the all-time
goals record. In the English Premier League—most notably through
his tenure on Tottenham Hotspur F.C.—he currently ranks second on
the league’s all-time list for goals scored at 213. Kane was named
England Player of the Year twice and has earned the Premiere League
Golden Boot three times as well the FIFA World Cup Golden Boot in
2018. Last week he transferred to FC Bayern Munich, with his first
game for the Bundesliga set for tomorrow, 18 August.
Skechers Football launches in early September at
www.skechers.co.uk/football and www.skechers.de/football, as well
as at select Skechers retail stores and select specialty football
retailers in the UK and across Europe. Football fans can get
behind-the-scenes access to Skechers Football product launches and
more by following @skechersfootball on Instagram and TikTok.
About SKECHERS U.S.A.,
Inc.
Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® company based
in Southern California, designs, develops and markets a diverse
range of lifestyle and performance footwear, apparel and
accessories for men, women and children. Collections from The
Comfort Technology Company™ are available in over 180 countries and
territories through department and specialty stores, and direct to
consumers through digital stores and over 4,700 Company- and
third-party-owned physical retail stores. The Company manages its
international business through a network of wholly-owned
subsidiaries, joint venture partners, and distributors. For more
information, please visit about.skechers.com and follow us on
Facebook, Instagram and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United States and the impact of
Russia’s war with Ukraine; sustaining, managing and forecasting
costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation
of order commitments due to the lack of popularity of particular
designs and/or categories of products; maintaining brand image and
intense competition among sellers of footwear for consumers,
especially in the highly competitive performance footwear market;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various
market factors described above; sales levels during the spring,
back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in Skechers’ annual report
on Form 10-K for the year ended December 31, 2022 and its quarterly
reports on Form 10-Q in 2023. Taking these and other risk factors
associated with the COVID-19 pandemic into consideration, the
dynamic nature of these circumstances means that what is stated in
this press release could change at any time, and as a result,
actual results could differ materially from those contemplated by
such forward-looking statements. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and we
cannot predict all such risk factors, nor can we assess the impact
of all such risk factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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version on businesswire.com: https://www.businesswire.com/news/home/20230816368560/en/
Jennifer Clay SKECHERS U.S.A., Inc. jennc@skechers.com
Anna-Maria Bausch Skechers USA Deutschland annab@eu.skechers.com
+49 (0) 6074 40722 64
Petra Kereem Skechers USA Ltd. Petra.kereem@skechers.com +44 (0)
1707 655 955
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