Near Intelligence Publishes Interactive eBook with Guidance for Companies on How to Evaluate New Data Sources
24 Agosto 2023 - 8:00AM
Business Wire
The new eBook shares insights on how organizations can ensure
data quality and user privacy while continuing to derive benefits
from consumer behavior data
Near Intelligence, Inc. (Nasdaq: NIR), a global Data
Intelligence Platform that curates one of the world’s largest
sources of intelligence on people and places, today announced that
it published a new interactive eBook for companies evaluating new
data sources. In an emerging landscape of consumer behavior data,
where numerous vendors present a range of solutions, the task of
acquiring and readying extensive geospatial data for enterprise
deployment has grown notably involved. This complexity is
compounded by the essential need to meticulously uphold consumer
privacy. Near’s interactive eBook resource aims to help companies
evaluate data providers and implement best practices within their
own organizations to ensure success with their data
initiatives.
Download the eBook: Not All Data is Created Equal: The
Science of Ensuring Quality and Transparency in Consumer Behavior
Data
In high-stakes areas such as selecting new store locations,
targeting marketing budgets, and making strategic investments, the
need for accurate consumer behavior data has become essential for
business success. However, data leaders and decision-makers face
challenges when sourcing data that does not meet their needs, or
worse, jeopardizes consumer privacy - leading to unreliable
outcomes, poor usability, and a lack of trust. As the volume of
data continues to grow exponentially, these challenges only
escalate, making it crucial for businesses to invest in data
platforms they can rely on. Near’s eBook delves into these
challenges: their cause and what steps organizations can take to
safeguard and optimize their data investments.
Sign up for Near’s upcoming webinar on August 29: The
Data Dilemma: Not All Consumer Behavior Data Is Created Equal
"Businesses seeking a competitive edge have come to rely on the
insights Near’s consumer behavior data provides, but the sheer
volume and velocity of these global datasets create quality
challenges that Near has invested years in solving," said Cate
Zovod, VP of Product & Industry Marketing at Near. “The
publication gives our community an inside look into the rigorous
processes and practices that they can leverage for their own
enterprises, to safeguard consumers and drive business
outcomes.”
Learn more about the Near platform:
The Near platform delivers global high-quality data in a
privacy-safe environment, linking profiles across physical and
digital spaces, and providing business leaders with deep insights
on the places their customers frequent and their brand and
competitor preferences. It is built on three fundamental tenets
which are outlined in the publication Near announced today:
- Global, High-Quality Data: The Near Platform provides
high-quality insights about people and places from diverse
industries and applications. Through complex data refinement
processes, Near converts raw data into powerful insights that
empower decision-makers with actionable information.
- Privacy and Transparency: Data privacy and transparency are
deeply ingrained in Near's foundation. The platform is built on the
principle of privacy by design, ensuring that data privacy
considerations are integrated into every aspect of its products,
processes, and practices. The Near approach empowers
business-decision makers with control over their information and
adheres to the most stringent global privacy regulations.
- AI Innovation: The Near Platform employs advanced algorithms
and machine learning models to deliver high-quality insights, so
users can decipher complex consumer behavior patterns and
trends.
To learn more about the Near Platform, please visit:
https://near.com/platform/
About Near
Near, a global Privacy-Safe Data Intelligence Platform curates
one of the world’s largest sources of intelligence on people and
places. Near's patented technology analyzes data to deliver
insights on approximately 1.6 billion unique user IDs across 70
million points of interest in more than 44 countries. With Near’s
three-pillared approach – high-quality data, privacy, and AI –
operational and marketing leaders are empowered with solutions to
successfully engage and grow their businesses at scale. With a
presence in Pasadena, San Francisco, Paris, Bangalore, Singapore,
Sydney, and Tokyo, Near serves enterprises in a diverse spectrum of
industries including retail, real estate, restaurant,
travel/tourism, telecom, media, and more. To learn more, please
visit: https://near.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230824631680/en/
Media Contact: Kat Harwood pr@near.com
Investor Contact: Marc P. Griffin ICR, Inc. for Near
IR@near.com
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