Marin Software Announces HubSpot Integration
05 Setembro 2023 - 5:20PM
Business Wire
Connect the entire customer journey by uniting your search
and social ads with HubSpot data
Marin Software has unveiled an innovative integration with
HubSpot designed to unleash the potential of CRM data for
performance marketers. This integration aims to expand campaign
success metrics, offering marketers a comprehensive view that
extends beyond online interactions and website activities.
Traditional campaign optimization has often been limited to
online activities, leaving behind a treasure trove of customer
insights hidden within CRM data. The integration between HubSpot,
renowned for its inbound marketing prowess, and Marin Software, a
leader in marketing analysis and digital marketing optimization,
seeks to bridge this gap and open doors to enhanced campaign
insights.
HubSpot's comprehensive suite of tools empowers businesses to
engage and delight customers throughout their journey, from lead
generation to customer relationship management. Marin Software's
expertise in digital marketing optimization and automation
seamlessly complements this approach. The resulting integration
offers a powerful synergy that can supercharge campaigns and drive
remarkable results.
Unlocking the Valuable Insights within CRM Data
Recognizing the limitations of focusing solely on online
interactions, the Marin for HubSpot integration encourages
marketers to explore a broader spectrum of data. Whether it's a
longer sales cycle initiated by a website form, call center
inquiries, or in-store purchases, the integration encourages
businesses to evaluate campaigns based on true customer value. This
approach allows marketers to move beyond rudimentary metrics and
optimize strategies for maximum business impact.
By aligning HubSpot's rich CRM data with campaign data in Marin,
the integration equips marketers with a comprehensive understanding
of customer behaviors, interactions, and preferences. This holistic
view empowers marketers to fine-tune advertising strategies, drive
personalized experiences, and optimize bidding for optimal
results.
Key Benefits of the Integration:
- All-in-One View: The integration creates a unified dashboard
that aggregates data from both HubSpot and major publishers like
Google, Meta, and Microsoft. This comprehensive view simplifies
performance tracking, enhancing decision-making through a single,
AI-powered interface.
- Simplified Workflow: Manual data aggregation and normalization
become things of the past. The integration automates these
processes, eliminating errors, saving time, and streamlining the
workflow for marketing professionals.
- Intelligent Bidding: Armed with deeper customer insights,
marketers can set bids with greater precision. This intelligence
ensures that advertising budgets are invested where they generate
the most significant impact, ultimately maximizing return on
investment.
Charting the Path to Smarter Campaigns
The integration of Marin Software and HubSpot enables
performance marketers to make data-driven decisions based on
real-time data to transform the efficiency of their marketing
practices. Marketers adopting this integrated approach can
anticipate reaching the right audience at the right moment, driving
personalized experiences that resonate with consumers. In an era
where personalization and profitability are inextricably linked,
businesses that embrace a comprehensive data-driven approach are
poised to lead the way forward.
For more information on how Marin can help unify your data
across the entire customer lifecycle, visit
www.marinsoftware.com.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give
advertisers the power to drive higher efficiency and transparency
in their paid marketing programs that run on the world’s largest
publishers. Marin Software offers a unified SaaS advertising
management platform for search, social, and eCommerce advertising.
The Company helps digital marketers convert precise audiences,
improve financial performance, and make better decisions.
Headquartered in San Francisco with offices worldwide, Marin
Software’s technology powers marketing campaigns around the globe.
For more information about Marin Software, please visit
www.marinsoftware.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230905123534/en/
Wesley MacLaggan Marketing, Marin Software (415) 399-2580
press@marinsoftware.com
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