Digimarc Launches Industry-First Secure, Automated, Fair, and Efficient (SAFE™) Digital Copyright Protection
19 Setembro 2023 - 10:05AM
Business Wire
Digimarc Validate Empowers Content Owners in an
Era of Generative AI
Digimarc Corporation (Nasdaq: DMRC), the pioneer and
widely-recognized leader in digital watermarking, today announced
that Digimarc Validate has expanded its powerful identification and
protection capabilities to the digital world. Digimarc Validate is
the industry’s first offering to empower content owners and
creators with the ability to convey copyright ownership of images
and digital media assets. The combination of Digimarc’s SAFE™
digital watermarks and detection software enable this new offering
to form the foundation of a trusted and scalable digital asset
ecosystem, critical in an era of generative artificial intelligence
(GenAI).
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Digimarc Validate is the industry’s first
offering to empower content owners and creators with the ability to
convey copyright ownership of images and digital media assets --
powered by the unique advantages of SAFE™ digital watermarks.
(Photo: Business Wire)
“Digimarc is well-known for protecting valuable assets, guarding
the world’s currency, medicine, food, and more,” said Digimarc
President and CEO, Riley McCormack. “We are excited to extend this
powerful protection to the digital world today because the time for
digital content owners to act is now. GenAI has changed the rules,
and once new digital assets are distributed or published for the
first time, the ability to protect those valuable assets is forever
gone.”
Much of the digital content being used to train GenAI models is
copyrighted, it’s just not digitally identified as such. Digimarc
Validate applies digital watermarks to original digital content
before distribution – analogous to adding a machine-readable “©” to
those images – providing a clear signal of content ownership and
authenticity. Under section 1202(b) of the Digital Millennium
Copyright Act, the rights of owners of watermarked assets are
better protected.
“Digimarc Validate enables copyright owners to avail themselves
of the benefits of watermarking, which include support of a
potential DMCA Section 1202(b) claim,” said John Tehranian,
Founding Partner, One LLP. “This DMCA claim provides distinct
remedies from copyright infringement without requiring a
registration and offers the potential to recover statutory damages
and attorney’s fees prior to the occurrence of an actual
infringement, while potentially blunting a fair use defense.”
Anchored by its powerful and proven covert digital watermarking
technology, Digimarc Validate provides digital content owners with
an affordable and self-serve way to add a multi-layered and
machine-readable identifier to digital assets. This identifier can
communicate other essential digital asset attributes in addition to
ownership and copyright, including authenticity, provenance, and
more.
“The risk content owners face from failing to add an identifier
to their digital assets before distribution or publication goes
beyond ‘just’ misuse and theft,” said Digimarc Chief Product
Officer, Ken Sickles. “Digimarc is working with industry
stakeholders who understand Digimarc Validate will be foundational
to an ecosystem of trust, authenticity, and security in the online
world. In the future your digital assets will make ecommerce
transactions more trustworthy, email more secure, and social media
a safer place, but just like with copyright protection, the ability
to capture these benefits is gone once the assets have been
distributed or published.”
SAFE™ Detection Software and Services
Available today, Digimarc Validate provides immediate digital
copyright protection and is the only solution available that is
powered by the unique advantages of SAFE™ digital watermarks.
Digimarc also offers its SAFE™ detection software and services to a
growing number of partners – including machine learning systems,
ecommerce marketplaces, security software providers, social media
platforms, and many more – to power a trusted and scalable digital
asset ecosystem.
By reading the instructions conveyed by a SAFE™ digital
watermark, GenAI model training powered by SAFE™ detection software
and services makes it easy for GenAI companies to identify content
that is owned by others prior to ingestion. This allows GenAI
companies to avoid the certainty of costly legal battles over the
unauthorized use of copyrighted material today, and avoid exposure
to financial damages, injunctions, and forced re-training of models
in the future. SAFE™ detection software and services also provide
additional benefits to GenAI companies, such as the avoidance of
model collapse and the realization of efficiencies in input
labeling and other model-training steps.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a global leader in
product digitization. A pioneer in digital watermarks, Digimarc
connects every physical and digital item to a digital twin that
enables capture of product data, records events and interactions,
and supports powerful new automations. Trusted to deter
counterfeiting of global currency for more than 20 years, Digimarc
is also recognized for ensuring product authenticity, improving
plastics recycling, and more, with a commitment to promoting a
prosperous, safer, and more sustainable world. In 2023, Digimarc
was honored as a Fast Company World Changing Ideas finalist. See
more at Digimarc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230919875151/en/
Susan Baldwin Digimarc Corporation 509-939-1137
PR@digimarc.com
Nikki Habibi The Hoffman Agency 971-226-4375
Digimarc@hoffman.com
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