Styles Available Exclusively on StockX for a
Limited Time
GRAMMY® award-winning global superstar and style icon Doja Cat
further ignites her role as Skechers Artist-in-Residence with the
debut of her first footwear collaboration—Skechers x Doja Cat.
Launching exclusively for a limited time at 9 AM PT/Noon ET today
on StockX, the Doja’Lite is an all-new style that fuses Doja’s
modern fashion vision with the classic Skechers D’Lites heritage
sneaker from the early 2000s that defined a footwear generation.
Doja Cat drove the product design process and dreamed up the
avant-garde campaign creative—a play on sound and texture from pure
white to destructive dark tones.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230921003323/en/
Skechers x Doja Cat footwear
collaboration launches exclusively on StockX for a limited time.
(Photo: Business Wire)
“It feels really cool to be able to create my own shoe with
Skechers. To design something inspired by the iconic sneaker my
peers wore back in the day—Britney Spears and Christina Aguilera—I
feel like I am a part of history,” said Doja Cat, who begins her
Scarlet tour on October 31.
The StockX drop will include limited quantities of both the
black and white pairs in women’s sizing, which will be available
while supplies last. StockX’s physical stores will feature displays
designed to celebrate the partnership and build excitement around
the highly-anticipated September 22 release of Doja Cat’s new
album, Scarlet.
"As the marketplace for current culture, StockX is committed to
providing access to of-the-moment products, artists, and trends,"
said Deena Bahri, CMO at StockX. “Today’s consumer continues to
lean into the nostalgia trend and we couldn’t be more excited to
partner with Skechers—a brand with a rich history of
conversation-driving collaborations—to help release a product that
not only draws inspiration from the recently revived Y2K aesthetic,
but also pulls at the heartstrings of those of us who grew up
wearing the Skechers D'Lites® of the early aughts.”
“Doja Cat is a fashion icon and the perfect visionary to
reimagine one of our most iconic Skechers styles in a way that is
both unique and forward-thinking,” said Michael Greenberg,
president of Skechers. “Doja Cat generates headlines and buzz
through everything she does, so the excitement surrounding the
Doja’Lite styles presents an opportunity to introduce a remix of
Skechers heritage sneaker designs to audiences globally.”
Doja’Lite sneakers blend aspects of the heritage Skechers
D’Lites upper on a rugged modern bottom with quality materials and
colors selected by Doja Cat. Styles in the capsule offer unique
details like translucent pearlized or marbleized metallic lugged
outsoles, premium leathers including snake-embossed patent or
genuine suede.
Following the exclusive StockX drop today, more colorways across
three distinct styles will arrive for the global product and
campaign release on September 28 including a patent black,
off-white and lavender, an all-white, and olive green. The full
Skechers x Doja Cat collection will be available at
skechers.com/doja-cat and in select Skechers retail stores, plus
specialty stores worldwide.
About Doja Cat GRAMMY
award-winning global superstar Doja Cat made her first upload to
Soundcloud in 2013 at just 16 years old. Having grown up in and
around the LA area, she developed a knack for music by studying
piano and dance as a kid and listening to the likes of Busta
Rhymes, Erykah Badu, Nicki Minaj, Drake, and more. Signed to
Kemosabe/RCA Records in 2014, she released her Purrr! EP and
followed that with her debut album Amala in spring 2018, but it was
her August 2018 release of “MOOO!” which catapulted her into the
mainstream and was met with critical acclaim. Doja Cat released her
sophomore GRAMMY-nominated platinum album Hot Pink in November 2019
to mass critical acclaim; the album has garnered over 6 billion
streams worldwide. It features “Streets,” the viral sensation that
soundtracked the ‘Silhouette Challenge,’ one of the biggest TikTok
trends to date, and her GRAMMY-nominated #1 smash record “Say So”
which has been RIAA certified 6x platinum and catapulted Doja Cat
into global superstardom.
With over 20 billion worldwide streams to date, Doja Cat’s
creativity and showmanship as a performer have been praised time
and time again; she has delivered unique and show-stopping
performances on nearly all the major Award Show stages and music
festivals throughout the world. Doja Cat’s GRAMMY award-winning
album Planet Her came out in June 2021 and dominated the charts,
debuting at #1 on the Billboard Top R&B Albums chart and #2 on
the Billboard Top 200 and Billboard Top R&B/Hip-Hop Albums
chart and generated the highest first day Spotify streams for an
album by a female rapper. GRAMMY award-winning “Kiss Me More” ft.
SZA, the lead single off Planet Her, is certified 5x platinum by
the RIAA and hit #1 at Top 40 and Rhythm radio with over 2.2
billion streams worldwide. That fall, Doja Cat became the first
rapper to have 3 songs in the Top 10 at Top 40 radio. Last year,
“Woman” went to the top of the Billboard Rhythmic Airplay charts
which ascended her to become the first woman to have four #1 hits
from one album, other hits including “You Right” with The Weeknd
and “Need to Know.” She went on to land at #1 on the Billboard
Artist 100 chart for the first time.
Amongst others, Doja Cat has won 5 AMAs, 5 Billboard Music
Awards, 5 MTV VMAs, 3 BMI Awards, 2 MTV EMAs, 1 GRAMMY Award and 1
NAACP Image Award along with garnering a total of 16 GRAMMY Award
nominations. Additionally, Doja Cat has been nominated for 20
Billboard Music Awards, 17 MTV VMAs, 9 AMAs, 9 BET Awards, 8 MTV
EMAs, 5 BMI Awards and dozens more. Doja Cat was named one of
TIME100’s Most Influential People of 2023 where she was featured on
the April 2023 cover issue and performed at the TIME100 Gala in New
York City. Most recently, Doja Cat performed at the 2023 MTV Video
Music Awards and won a VMA Award for Art Direction for her track,
“Attention.” In August 2023, Doja Cat released her official single
and music video, “Paint The Town Red” from her upcoming album
Scarlet, which hit #1 on the Billboard Hot 100 Chart and the Global
200 Chart. Currently, “Paint The Town Red” still remains #1 on the
Global 200 Chart.
About SKECHERS U.S.A., Inc.
Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® company based in
Southern California, designs, develops and markets a diverse range
of lifestyle and performance footwear, apparel and accessories for
men, women and children. Collections from The Comfort Technology
Company™ are available in 180 countries and territories through
department and specialty stores, and direct to consumers through
digital stores and over 4,700 Company- and third-party-owned
physical retail stores. The Company manages its international
business through a network of wholly-owned subsidiaries, joint
venture partners, and distributors. For more information, please
visit about.skechers.com and follow us on Facebook, Instagram and
TikTok.
About StockX StockX is proud
to be a Detroit-based technology leader focused on the large and
growing online market for sneakers, apparel, accessories,
electronics, collectibles, trading cards, and more. StockX's
powerful platform connects buyers and sellers of high-demand
consumer goods from around the world using dynamic pricing
mechanics. This approach affords access and market visibility
powered by real-time data that empowers buyers and sellers to
determine and transact based on market value. The StockX platform
features hundreds of brands across verticals including Jordan
Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton,
Gucci; collectibles from artists including KAWS and Takashi
Murakami; and electronics from industry-leading manufacturers Sony,
Microsoft, Nvidia, and Apple. Launched in 2016, StockX employs
around 1,500 people across offices and authentication centers
around the world. Learn more at www.stockx.com.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United States and the impact of
Russia’s war with Ukraine; sustaining, managing and forecasting
costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation
of order commitments due to the lack of popularity of particular
designs and/or categories of products; maintaining brand image and
intense competition among sellers of footwear for consumers,
especially in the highly competitive performance footwear market;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various
market factors described above; sales levels during the spring,
back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in Skechers’ annual report
on Form 10-K for the year ended December 31, 2022 and its quarterly
reports on Form 10-Q in 2023. Taking these and other risk factors
associated with the COVID-19 pandemic into consideration, the
dynamic nature of these circumstances means that what is stated in
this press release could change at any time, and as a result,
actual results could differ materially from those contemplated by
such forward-looking statements. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and we
cannot predict all such risk factors, nor can we assess the impact
of all such risk factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230921003323/en/
Media Contacts: Jennifer Clay SKECHERS U.S.A., Inc.
jennc@skechers.com Katy Cockrel StockX katycockrel@stockx.com
Lauren Weissman R&CPMK lauren.weissman@rcpmk.com
Skechers USA (NYSE:SKX)
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