Hilton Ignites Premium Economy Category and Welcomes First Spark by Hilton Hotel
10 Outubro 2023 - 4:14PM
Business Wire
Mystic, Connecticut property is first to open
as new industry-disrupting premium economy lodging option provides
simple, reliable, comfortable stays at an accessible price
Hilton (NYSE: HLT) today celebrated the grand opening of Spark
by Hilton Mystic Groton, solidifying the company’s foray into the
premium economy segment. With more than 400 opportunities in
various stages of development, the first-ever Spark by Hilton made
its debut just eight months after Hilton announced the new,
conversion-only brand in January of this year.
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The exterior of Spark by Hilton Mystic
Groton in Mystic, Conn. The hotel is the first for Spark by Hilton,
a new industry-disrupting premium economy brand by Hilton that
provides simple, reliable, comfortable stays at an accessible price
for guests. (Photo: Business Wire)
Located less than half a mile from I-95, Spark by Hilton Mystic
Groton is nestled in the historic maritime town of Mystic,
Connecticut, with iconic landmarks including The Mystic Aquarium,
Mystic Seaport Museum, Olde Mistick Village and the Mystic Bascule
Drawbridge nearby. The hotel is also less than two miles away from
local shops and restaurants in Mystic’s quaint downtown.
“In partnership with Distinctive Hospitality Group, we are
thrilled to welcome guests into the very first Spark by Hilton.
This breakthrough premium economy brand builds on Hilton’s
continued work to develop new brands and provide a hotel for every
traveler and every stay occasion,” said Matt Schuyler, chief brand
officer, Hilton. “Spark is our fastest announcement-to-market brand
in Hilton’s history, and we are excited to grow our portfolio of
world-class brands with many more Sparks on the horizon.”
Spark by Hilton Mystic Groton features 120 comfortable and
relaxing guest rooms and a seasonal outdoor pool. Other signature
elements of Spark by Hilton hotels include:
- A 24-hour retail market and a simple, complimentary breakfast,
featuring premium coffee, juice and a signature bagel bar with
spreads.
- Public space with multi-functional seating from communal tables
to rocking chairs, offering plenty of options for guests to enjoy
breakfast, socialize or work throughout the day.
- Guest rooms outfitted with practical amenities, including
simple, streamlined furniture, an open closet, an in-room
refrigerator, a multi-purpose work surface and a bright
bathroom.
- Simple, inspired design with splashes of color, vibrant
exterior statement walls and energizing artwork.
“At Spark by Hilton, our approach to hospitality is all about
ensuring that every traveler can enjoy exceptional quality without
sacrificing affordability,” said Alissa Klees, brand leader, Spark
by Hilton. “As we celebrate the opening of our inaugural Spark in
Mystic, it marks the start of a journey to reshape travel and
disrupt the premium economy segment while expanding our customer
and owner base.”
The grand opening of Spark by Hilton Mystic Groton was
celebrated today with a ribbon-cutting ceremony and remarks from
Matt Schuyler, chief brand officer, Hilton; Alissa Klees, brand
leader, Spark by Hilton; and Lou Carrier, president, Distinctive
Hospitality Group. Photos from the grand opening event can be found
here.
“Needless to say, we’re thrilled with being the first Spark by
Hilton to be opened,” said Lou Carrier, president, Distinctive
Hospitality Group. “We’re extremely confident the Mystic/Eastern
Connecticut marketplace will present the diversified business
drivers to allow our 120-room hotel to flourish. Additionally, we
are already seeing an incredible mix of Hilton Honors members
giving trial to the new brand as well as never before Hilton Honors
members signing up to join the loyalty program. Hilton is clearly
redefining the economy segment with Spark!”
Spark by Hilton Mystic Groton is part of Hilton Honors, the
award-winning guest-loyalty program for Hilton’s distinct hotel
brands. Hilton Honors members who book directly through preferred
Hilton channels have access to instant benefits, including a
flexible payment slider that allows members to choose nearly any
combination of Points and money to book a stay, an exclusive member
discount that can’t be found anywhere else and free standard Wi-Fi.
Members also enjoy popular digital tools available exclusively
through the industry-leading Hilton Honors mobile app, where Hilton
Honors members can check-in, choose their room and access their
room using a Digital Key.
To make a reservation, visit Spark by Hilton Mystic Groton or
call 1-800-774-1500.
Learn more about Spark by Hilton at stories.hilton.com/spark and
SparkbyHilton.com.
About Spark by Hilton
The newest addition to the Hilton portfolio, Spark by Hilton is
a premium economy hotel brand at the intersection of value and
consistency. Spark by Hilton provides a reliable and comfortable
stay with friendly service for every guest, all at an accessible
price. Spark by Hilton hotels provide a welcoming sense of arrival
with colorful accent walls and inspiring artwork. The public spaces
provide multi-functional seating, from communal tables to rocking
chairs, and guest rooms are comfortable and relaxing with simple,
streamlined furniture. In the morning, travelers can enjoy a
complimentary signature bagel bar and premium coffee. Learn more
about Spark by Hilton at stories.hilton.com/spark.
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version on businesswire.com: https://www.businesswire.com/news/home/20231010628640/en/
Caroline Logan Hilton Global Brand Communications
Caroline.Logan@hilton.com
Hilton Worldwide (NYSE:HLT)
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