From Troy to the Boardroom: CrowdStrike’s Charlotte Returns to Take on Modern Cyber Adversaries
02 Novembro 2023 - 10:00AM
Business Wire
New “This or That” brand campaign showcases the
power of CrowdStrike’s innovation in AI to stop breaches and defeat
today’s most destructive cyber adversaries
CrowdStrike (Nasdaq: CRWD) today announced the launch of ‘This
or That’ – a new brand campaign following Charlotte, CrowdStrike’s
AI-powered cybersecurity heroine, as she battles four sophisticated
modern cyber adversaries targeting the fields of financial
services, healthcare, and small and medium businesses (SMBs).
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231101664098/en/
Last seen during the “Big Game” taking on history’s most
infamous breach in CrowdStrike’s ‘Troy’ campaign, Charlotte is back
fighting the cyber criminals that threaten and target modern
businesses. The campaign showcases what happens in ‘this’ world,
where businesses are protected by Charlotte and the AI-native
CrowdStrike Falcon XDR platform to stop breaches, juxtaposed with
the chaos in ‘that’ world where organizations made a different
choice and are unable to stop the modern adversary.
“This is the story of good versus evil. ‘This or That’
highlights the very real threat modern businesses face every day –
devastation, destruction, and disruption from unrelenting
cyberattacks. As the newest, most powerful generative AI weapon in
the CrowdStrike arsenal, you’ll see Charlotte swiftly defeat each
adversary and stop the breach,” said CrowdStrike chief marketing
executive, Jennifer Johnson. “No matter the industry, partnering
with CrowdStrike offers organizations of all sizes the peace of
mind and flexibility to empower companies to focus on what they do
best, while CrowdStrike focuses on what we do best: stopping
breaches.”
The campaign launched with the first ad airing during Game 5 of
the U.S. Major League Baseball World Series and will continue to
air across broadcast, digital, radio, social, and out-of-home. The
spots were imagined and executed by CrowdStrike’s internal creative
agency, RedBird, in collaboration with RadicalMedia, Zoic Studios,
and Union Editorial.
CrowdStrike continues to lead the industry forward and deliver
the innovation that brings the power of generative AI to the world
of cybersecurity. CrowdStrike is harnessing generative AI to make
customers faster at detecting and responding to incidents, more
productive by automating manual tasks, and more valuable by
learning new skills with ease.
Visit YouTube to watch the ‘This of That’ commercials before
they air.
About CrowdStrike
CrowdStrike (Nasdaq: CRWD), a global cybersecurity leader, has
redefined modern security with the world’s most advanced
cloud-native platform for protecting critical areas of enterprise
risk — endpoints and cloud workloads, identity and data.
Powered by the CrowdStrike Security Cloud and world-class AI,
the CrowdStrike Falcon® platform leverages real-time indicators of
attack, threat intelligence, evolving adversary tradecraft and
enriched telemetry from across the enterprise to deliver
hyper-accurate detections, automated protection and remediation,
elite threat hunting and prioritized observability of
vulnerabilities.
Purpose-built in the cloud with a single lightweight-agent
architecture, the Falcon platform delivers rapid and scalable
deployment, superior protection and performance, reduced complexity
and immediate time-to-value.
CrowdStrike: We stop breaches.
Learn more: https://www.crowdstrike.com/ Follow us: Blog |
Twitter | LinkedIn | Facebook | Instagram Start a free trial today:
https://www.crowdstrike.com/free-trial-guide/
© 2023 CrowdStrike, Inc. All rights reserved. CrowdStrike, the
falcon logo, CrowdStrike Falcon and CrowdStrike Threat Graph are
marks owned by CrowdStrike, Inc. and registered with the United
States Patent and Trademark Office, and in other countries.
CrowdStrike owns other trademarks and service marks, and may use
the brands of third parties to identify their products and
services.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231101664098/en/
Kevin Benacci CrowdStrike Corporate Communications
press@crowdstrike.com
CrowdStrike (NASDAQ:CRWD)
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