PLAY brings together visionary artists - Salehe
Bembury, Eny Lee Parker, Surin Kim, Serban Ionescu, and Kumkum
Fernando - to reimagine iconic toys as limited edition
collectibles
This year American Express (NYSE:AXP) returns to Miami with a
one-of-a-kind, interactive gallery called PLAY by American Express
Platinum during Art Week. In collaboration with PlayLab, Inc. and
Mattel Creations, the gallery will feature reimagined iconic toys
as limited edition collectibles and art pieces from visionary
artists, including Salehe Bembury, Eny Lee Parker, Surin Kim,
Serban Ionescu and Kumkum Fernando. The artists’ creations will be
for sale in the gallery and select toys will also be available to
purchase online here for a limited time starting December 10, while
supplies last. PLAY will bring together art and nostalgia in one
place for Platinum Card® and Centurion® Members and their
guests to explore on the beach of The Miami Beach EDITION from
December 7-9, 2023 from 11 a.m. - 5 p.m.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231116418083/en/
PLAY by American Express Platinum (Photo:
Business Wire)
PlayLab, Inc. is a multidisciplinary Los Angeles-based creative
studio known for installations like Grown Up Flowers in NYC and
their collaboration with Virgil Abloh on the Louis Vuitton Men’s
Fashion Shows. Mattel Creations, the company’s collaborations
platform, connects global creators with Mattel brands to create
special-edition items blurring the lines between toys and
collectible art.
“We know our Platinum Card Members are art lovers and
collectors,” said Bess Spaeth, Senior Vice President, U.S. Premium
Products and Membership Rewards at American Express. “They’re
always at the forefront of what’s new and next so we’re excited to
return to Miami during Art Week with an unforgettable experience
that sparks nostalgia and creativity and gives Members an exclusive
opportunity to expand their personal art collections with
one-of-a-kind pieces from incredible artists.”
The gallery will be open to all American Express Platinum Card
and Centurion Members and up to two guests per member. They will be
invited to play with oversized playground installations throughout
the space while enjoying fun, modern spins on classic childhood
food and drinks. These installations, designed by PlayLab, Inc. and
inspired by the work of each artist, include classic playground
favorites like a see saw, slide and ball pit.
To celebrate the collection, American Express and PlayLab, Inc.
will host an invitation-only House Party on Friday December 8 with
Donovan’s Yard. To learn more about PLAY by American Express
Platinum, visit: https://go.amex/playbyamexplatinum.
PLAY WITH THE COLLECTION
American Express and PlayLab, Inc. will bring together some of
today’s most accomplished artists to create exclusive
limited-edition collectible toys. Created by Salehe Bembury, Eny
Lee Parker, Surin Kim, Serban Ionescu, and Kumkum Fernando, these
playful works of art will be on display, ready for play and
available for purchase in person from December 7-9 and online here
starting December 10:
- Salehe Bembury: A Spunge vinyl toy, a three-dimensional
art piece.
- Eny Lee Parker: “Benny” a one-of-a-kind classic plush
toy handcrafted from a mix of high-end leftover upholstery fabrics,
making them not only unique and collectible but also
environmentally responsible.
- Serban Ionescu: “City of Canals,” a unique chessboard
and hand-sculpted chess piece set resembling previous and future
works.
- Surin Kim: A colorful toy car inscribed with "be happy
and rich" in Korean, wishing good luck and wealth to others.
- Kumkum Fernando: “Tomorrow,”a toy robot crafted from
wood embedded with neodymium magnets. The design employs
traditional Vietnamese techniques leveraging stencils and hand-silk
screened patterns.
Additionally, Card Members and guests will have special access
to a cocktail party1 to meet and hear from the artists on Thursday,
December 7 at 4:00 p.m.
STUDIO HOURS WITH MATTEL CREATIONS
As the leading destination for toys as art, Mattel Creations
will bring two special edition toy drops to the gallery. These
studio hours will feature two surprise artists offering guests an
opportunity to hear from the artists directly and learn more about
the inspiration behind their special edition designs. These
special-edition pieces will be available for purchase during this
time. More information about these surprise artists will be
revealed soon.
COLLECT CLASSIC AMERICAN EXPRESS PLATINUM TOYS
PLAY by American Express Platinum has created a line of
nostalgia inspired, limited-edition toys for purchase. These
elegantly designed toys elevate childhood games, including playing
cards, model planes, and dominoes.
The Platinum Card has set the bar for premium cards for nearly
40 years and is designed for people who want the most out of life.
From travel rewards, dining perks, entertainment benefits and more,
Platinum Card Members can count on American Express to provide
unforgettable experiences, such as PLAY by American Express
Platinum.
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company,
providing customers with access to products, insights and
experiences that enrich lives and build business success. Learn
more at americanexpress.com and connect with us on
facebook.com/americanexpress, instagram.com/americanexpress,
linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products, services and corporate sustainability
information: personal cards, business cards and services, travel
services, gift cards, prepaid cards, merchant services, Accertify,
Business Blueprint, Resy, corporate card, business travel,
diversity and inclusion, corporate sustainability and
Environmental, Social, and Governance reports.
ABOUT PLAYLAB, INC.
PLAYLAB, INC. is an extremely multi-disciplinary Los
Angeles-based creative studio with no focus founded in 2009. They
realize ideas across a wide range of scales by creating fashion
shows, films, campaigns, furniture, retail, installations, books,
brands, companies, artworks and more, through creative and art
direction, strategy, design and production.
PLAYLAB, INC. is: Archie Lee Coates IV, Jeff Franklin, Dillon
Kogle, Ana Cecilia Thompson Motta, Justin Kim, Kylie McMahon, Jacob
Lemon, Brett Su, Blossom Liu, Jessie Baxa, Kiesha Jones and Chelsea
Hernandez. Visit PlayLab, Inc. @playlabinc and playlab.org.
ABOUT MATTEL
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
Location: U.S.
_____________________________ 1 Must be 21 years of age or older
to consume alcoholic beverages. Please drink responsibly.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231116418083/en/
Media: Yasamin Haghshenas Yasamin.Haghshenas@aexp.com
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