Digimarc Launches Industry-First C2PA Content Credentials Browser Extension
30 Novembro 2023 - 10:00AM
Business Wire
Digital Watermarking Pioneer Commits to
Building a Digital Ecosystem of Trust, –
Protecting Content Creators and Consumers with
Google Chrome Extension
Digimarc Corporation (Nasdaq: DMRC), the leader in product
digitization and pioneer in digital watermarking, today announced
it has launched the industry’s first open-source Google Chrome web
browser extension to validate digital asset manifests based on the
Coalition for Content Provenance and Authenticity (C2PA) standard.
The new Chrome extension allows content consumers to check images
for C2PA manifests – adding a Content Credential pin (“CR”) to the
image if a manifest is present.
“Digimarc’s new Chrome extension with support for Content
Credentials turns the browser into an agent capable of certifying
the source and provenance of digital images, empowering content
consumers to make better decisions about what should or shouldn’t
be trusted online,” said Dominique (Dom) Guinard, Digimarc’s VP of
Innovation. “Ultimately, what is needed is an ecosystem of
authenticity for all digital media. One that offers the provenance
of content and the context in which it was intended to be used—the
viewer can then determine the trustworthiness of the digital
media.”
Today’s news follows C2PA’s recent announcement about Content
Credentials, an official “icon of transparency” that provides
content creators, marketers, and consumers with a signal of
trustworthy digital content. Content Credentials are metadata about
a digital asset’s provenance designed to restore trust and
transparency at a time when artificial intelligence (AI)-generated
content has made it easier to spread misinformation online.
The new Content Credentials Chrome extension builds on the
open-source C2PA-JS library created by the Content Authenticity
Initiative (CAI) to perform various validation steps on a digital
image manifest, including checking each manifest’s digital
certificates and signatures and whether the manifest file is
syntactically correct. Above and beyond this first beta release of
the extension, Digimarc is actively working to add more features to
the extension such as the ability to use digital watermarks to
recover missing manifests or detect manifests swapped by malicious
actors.
“Digimarc agrees that the best way to create an ecosystem of
trust is when all authentic content is identified as such,
synthetic and non-synthetic. Empowering content consumers to
validate images is a critical step,” said Digimarc President and
CEO Riley McCormack. “Building on our almost 30 years of experience
in protecting digital assets, we are committed to contributing to
the success of the C2PA standard.”
Digimarc’s Content Credentials Google Chrome web browser
extension will soon be available in the Chrome Web Store.
Meanwhile, you may try the extension in advance via GitHub at this
link:
https://github.com/digimarc-corp/c2pa-content-credentials-extension
Discover how Digimarc is protecting content creators and owners
at
https://www.digimarc.com/products/digital-content-authentication
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a global leader in
product digitization. A pioneer in digital watermarks, Digimarc
connects every physical and digital item to a digital twin that
enables the capture of product data, records events and
interactions, and supports powerful new automations. Trusted to
deter counterfeiting of global currency for more than 20 years,
Digimarc is also recognized for ensuring product authenticity,
improving plastics recycling, and more, with a commitment to
promoting a prosperous, safer, and more sustainable world. In 2023,
Digimarc was named to the Fortune 2023 Change the World list and
honored as a 2023 Fast Company World Changing Ideas finalist. See
more at Digimarc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231130496046/en/
Susan Baldwin Digimarc Corporation 509-939-1137
PR@digimarc.com
Nikki Habibi The Hoffman Agency 971-226-4375
Digimarc@hoffman.com
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