The fastest-growing loyalty program in the
hospitality industry enhances the travel journey with the
industry’s first 150-night Milestone Reward and the reimagined
Guest of Honor award
Starting January 1, 2024, World of Hyatt will unlock reimagined
program benefits, offering even more flexibility and choices for
members. Grounded in listening, World of Hyatt continues to invest
in offerings that members find relevant and meaningful, encouraging
them to embrace the transformative powers of travel. The newly
expanded World of Hyatt Milestone Rewards are designed to offer
more awards and more choice at more milestones, allowing members to
choose earning points for future free nights, enhancing stays with
suite upgrades or enriching their wellbeing experiences.
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the full release here:
https://www.businesswire.com/news/home/20231129899902/en/
World of Hyatt Redefines Loyalty by
Adding More Rewards, More Milestones, More Choice and More
Opportunities to Gift Benefits to Loved Ones. (Photo: Business
Wire)
“One of the reasons we’ve quadrupled our membership over the
past five years is that we look for new ways to care for our World
of Hyatt members by offering benefits that matter most and can be
shared,” said Mark Vondrasek, chief commercial officer, Hyatt.
“We’ve grown our brand presence in the luxury and lifestyle space
by adding hotels in new markets and expanding our brands in the
destinations where our members want to travel, making our portfolio
even more desirable. We’re proud to be adding, building, and
evolving World of Hyatt to bring industry-leading changes that are
redefining loyalty with our three guiding principles of care:
loyalty extends beyond the member, choice is critical and
recognition means everything.”
A World of Choice with the New Program Updates
For World of Hyatt’s Milestone Rewards to be even more
meaningful and relevant, they need to come with choice. Whether
it’s enjoying a FIND experience near home or luxuriating in a room
upgrade, every loyalty member values different enhancements on
life’s journey. With the program updates, members will be
recognized more frequently along their journey with World of Hyatt
and choose whether to use their award or gift eligible awards to
those they care about. Milestone Rewards will begin after 20
qualifying nights or 35,000 Base Points per year and continue for
each 10 qualifying nights, up to 150 nights, making World of Hyatt
the only global hotel loyalty program to reward members with
milestone rewards for stays beyond 100 nights and further extending
care for those that continue to call Hyatt hotels a home away from
home.
At almost every milestone, members will be able to have their
choice of three awards and select those that are valuable to them
or choose eligible awards they can gift to someone special.
Available award choices include options to:
- Earn points for future stays across the globe.
- Enhance their next stay with benefits like suite upgrades.
- Enjoy experiences designed to support and complement their
wellbeing.
Throughout the journey from Discoverist to Globalist and beyond,
World of Hyatt members will be able to earn new Milestone Rewards,
including:
- 2K Next Stay: Earn 2,000 Bonus Points on their next stay
at a Hyatt Place, Hyatt House, Caption by Hyatt or UrCove
hotel.
- FIND Experience Credit: Select FIND credit to use on any
FIND experience around the globe. Credit ranges from $25-$300,
depending on which Milestone Reward the member has achieved.
- Guest of Honor Award: Give someone they care about –
including themselves – Globalist benefits on either award or
eligible paid stays, starting at 40 qualifying nights in a
year.
- Miraval Extra Night: Stay one night at a Miraval resort
to receive a complimentary second night.
- The Ultimate Free Night Award: Enjoy one free night in
any participating Category 1-8 hotel, Category A-F all-inclusive
resort or participating Miraval resort (earned at 150 qualifying
nights in a year).
“In evolving World of Hyatt, we listened to our members to
understand the people, places and experiences at the heart of their
world to ensure our program is the most rewarding for our members,”
said Amy Weinberg, senior vice president, brand, loyalty and data,
Hyatt. “The new Milestone Rewards are rooted in what we heard from
our members—we understood they wanted more rewards and more choice
— so we are offering a wider array of options to craft their travel
journey, care for their wellbeing and immerse themselves in the
transformative experiences that World of Hyatt offers.”
Reimagining the Guest of Honor Benefit
World of Hyatt cares for its members as individual people and
goes beyond a traditional loyalty program, by caring for the people
in the members’ lives. That’s why World of Hyatt invests in unique
benefits like Guest of Honor, which invites members to gift a
Globalist stay to someone who is important to them, to experience
valuable in-stay benefits, including complimentary breakfast, best
room available, up to a standard suite, and late checkout at
participating properties.
World of Hyatt is now reimagining Guest of Honor and extending
the award to more members and evolving it into a Milestone Reward
offered to members starting at 40 nights or 65,000 Base Points per
year, giving members a taste of Globalist status. Members will be
able to earn up to 10 Guest of Honor Awards per year through
Milestone Rewards. With the refreshed Guest of Honor Award, members
can now experience Globalist benefits themselves or gift the award,
on eligible paid and award stays up to seven nights. If a member
chooses to gift the award to another member, they will earn one
qualifying night credit towards tier status as added recognition
from World of Hyatt when their Guest of Honor completes his or her
stay.
Make your Business More Rewarding with World of Hyatt
Further to the strategy of redefining loyalty by caring for
those beyond the guest, World of Hyatt is evolving to reward those
who make travel happen for others – specifically eligible meeting
and event planners, travel advisors, and small business
administrators. The new World of Hyatt program will offer new
pathways for these critical business stakeholders to earn status
and milestones when they choose Hyatt for their clients and
colleagues.
Those planning events or booking on behalf of travelers will
earn two qualifying night credits toward tier status for every
$5,000 USD, up to $150,000, in eligible spend each year on
qualifying events, bookings through Hyatt Privé, or when making a
qualifying booking through Hyatt channels with an IATA number
associated with their World of Hyatt membership. That’s up to 60
qualifying night credits, enough to earn Globalist status.
World of Hyatt’s care will extend even further in ways that
reward our customers as well as their clients and colleagues. These
changes will enable them to earn and gift new and exciting
Milestone Rewards as well as Globalist status.
To discover the new Milestone Rewards chart, visit
hyatt.com/updates and review program terms here for more
information. To learn more about additional offers and experiences
through World of Hyatt, or to sign up for free, visit
hyatt.com.
The term “Hyatt” is used in this release for convenience to
refer to Hyatt Hotels Corporation and/or one or more of its
affiliates.
For further information:
About World of Hyatt
World of Hyatt is Hyatt’s award-winning guest loyalty program
uniting participating locations in Hyatt’s Timeless Collection,
including in the Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®,
Hyatt Residence Club®, Hyatt Place®, Hyatt House®, and UrCove
brands; Boundless Collection, including in the Miraval®, Alila®,
Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and
Caption by Hyatt® brands; Independent Collection, including in The
Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by
Hyatt® brands; and Inclusive Collection, including in the
Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness
& Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts
& Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels &
Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts &
Spas brands. Members who book directly through Hyatt channels can
enjoy personalized care and access to distinct benefits including
Guest of Honor, confirmed suite upgrades at time of booking,
diverse wellbeing offerings, digital key, and exclusive member
rates. With more than 40 million members, World of Hyatt offers a
variety of ways to earn and redeem points for hotel stays, dining
and spa services, wellbeing focused experiences through the FIND
platform; as well as the benefits of Hyatt’s strategic loyalty
collaborations with American Airlines AAdvantage®, Small Luxury
Hotels of the World™ and Lindblad Expeditions. Travelers can enroll
for free at hyatt.com, download the World of Hyatt app for android
and IOS devices and connect with World of Hyatt on Facebook,
Instagram, TikTok and Twitter.
About Hyatt Hotels
Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company guided by its purpose – to care for
people so they can be their best. As of September 30, 2023, the
Company’s portfolio included more than 1,300 hotels and
all-inclusive properties in 76 countries across six continents. The
Company's offering includes brands in the Timeless Collection,
including Park Hyatt®, Grand Hyatt®, Hyatt
Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt
Place®, Hyatt House®, Hyatt Studios, and
UrCove; the Boundless Collection, including Miraval®,
Alila®, Andaz®, Thompson Hotels®, Dream®
Hotels, Hyatt Centric®, and Caption by Hyatt®;
the Independent Collection, including The Unbound Collection by
Hyatt®, Destination by Hyatt®, and JdV by Hyatt®;
and the Inclusive Collection, including Impression by
Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry®
Wellness & Spa Resorts, Secrets® Resorts & Spas,
Breathless Resorts & Spas®, Dreams® Resorts &
Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels
& Resorts®, and Sunscape® Resorts & Spas.
Subsidiaries of the Company operate the World of Hyatt® loyalty
program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation
Club®, Amstar DMC destination management services, and Trisept
Solutions® technology services. For more information, please visit
www.hyatt.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231129899902/en/
Kaitlyn Sheehy Kaitlyn.sheehy@hyatt.com
Hyatt Hotels (NYSE:H)
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