Marin Software Launches Support for Qihoo 360, Expanding Options for Advertisers Focused on China
30 Novembro 2023 - 6:20PM
Business Wire
China’s second-largest search publisher is the latest in Marin’s
ecosystem
Marin Software, a leading platform for performance marketing,
announced its integration with Qihoo 360, the second-largest search
engine in China. With this new integration, Marin users can access
over 90% of searches in China.
Qihoo 360, a key player in the Chinese internet sector with
roots in antivirus software, offers a unique and powerful platform
for advertisers looking to tap into the vast and dynamic Chinese
search market. Capitalizing on its local presence, Marin Software
is further expanding its reach in the Chinese market. This addition
to Marin’s ecosystem of integrations recognizes the growing
importance of Qihoo 360 in the global digital landscape.
Chris Lien, Marin's Chairman and CEO, commented on the
integration: "The Chinese market represents a significant
opportunity for digital marketers. Qihoo 360's extensive reach and
sophisticated search capabilities are essential to a comprehensive
digital marketing strategy. We are thrilled to offer our clients
the power of MarinOne to harness the full potential of Qihoo 360,
driving higher efficiency and better results in their
campaigns."
The integration brings Marin’s advanced automation to Qihoo 360
ad campaigns. The platform's optimization tools and bidding
algorithms are designed to deliver the best possible performance,
while its Insights module automatically identifies opportunities
for improvement and easy implementation.
To learn more about this and all of Marin’s search engine
integrations go to https://www.marinsoftware.com/lp/search-ads.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give
advertisers the power to drive higher efficiency and transparency
in their paid marketing programs that run on the world’s largest
publishers. Marin Software offers a unified SaaS advertising
management platform for search, social, and eCommerce advertising.
The Company helps digital marketers convert precise audiences,
improve financial performance, and make better decisions.
Headquartered in San Francisco with offices worldwide, Marin
Software’s technology powers marketing campaigns around the globe.
For more information about Marin Software, please visit
www.marinsoftware.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231130521932/en/
Media Contact Wesley MacLaggan Marketing, Marin Software
(415) 399-2580 press@marinsoftware.com
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