2023 was all about milestones. While DoorDash celebrated its
10th anniversary and a decade of empowering local communities, we
know our customers celebrated special moments, too. Whether it was
a birthday, graduation, holiday, game day or just because – this
year, customers celebrated the moments that mattered. From serving
up the best of your local neighborhood cuisine to coming in clutch
with the perfect gift that you definitely didn’t forget about, no
matter how big or small these moments were, DoorDash was there to
make sure you have everything you need.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231207546603/en/
Over 600 million orders of fries
delivered since 2013 (Graphic: Business Wire)
Since the inception of DoorDash in 2013, DoorDash has grown from
the app that can get you your favorite Pad Thai to the platform
that can get you almost anything. Today, you can order everything
from dinner to groceries, to your favorite team’s jersey, to that
new lip gloss you saw on TikTok, and so much more. Let’s say you’re
getting ready for a night out and realize you desperately need some
emergency eyelash glue (seriously, it’s the most ordered beauty
product this year). Done. And when you get to the party, you can
replenish your friend’s cinnamon whiskey* with a quick order from
the corner store (so nice of you!). Tomorrow morning, you can
recover with an egg sandwich and ibuprofen dashed to your door
before you’ve even gotten out of bed. All the essentials,
covered.
Today, we’re unveiling Dash From the Past 2023 and Dash From
the Past: A Decade Delivered, which checks in on popular trends
as we celebrate the best of what users have dashed over the past
year, and over the past decade.
Using DoorDash order data from January 1, 2023 to October 31,
2023, we bring you DoorDash’s Dash From the Past 2023 Trend
Report.
2023 Trends at a Glance:
- Persistent Planners: When life gets busy, DoorDash’s
schedule ahead feature makes it even easier to check everything off
your list and ensure it arrives right when you need it.
Chicago is the city that plans orders ahead the most,
followed by Los Angeles, San Francisco, Houston,
Atlanta, Dallas, Denver, and Philadelphia!
- Holiday Hangovers: On the days after holidays like St.
Patrick’s Day, Halloween, and New Year’s Eve, we saw orders spike
for ibuprofen (upwards of 400% the day after Halloween for
certain types of ibuprofen!). Some customers have the gift of
foresight, using DoubleDash to add on recovery (or hair of the dog)
essentials from nearby stores. The top items paired with
ibuprofen included Cheesesteaks, Cognac, Nacho Fries, Bacon Egg and
Cheese, and Cold Brew!
- Quirky Combos: This year, we also saw some unique
combinations! The most unexpected DoubleDash pairings included
hot sauce and cinnamon twists, hashbrowns and soda, and fries and
chili.
- Beauty in the blink of an eye: As consumers leaned into
the latest trends like glazed donut skin and DIY lashes, many
makeup and beauty items remained a staple in consumers’ carts.
Lash Glue was the top ordered beauty item this year, while
Charlotte Tilbury’s setting spray topped the charts for the top
ordered makeup item.
- More caffeine, please: While coffee fueled the nation,
Los Angeles, Chicago, and Houston brewed up the most coffee
orders this year! The top coffee orders this year included Iced
Caramel Macchiato, Cold Brew, Iced French Vanilla Coffee, Iced
Mocha, and Americano!
- How Sweet: No meal is complete without a little
something sweet after (iykyk), and this year’s favorite treats
spanned an array of decadent desserts. The top ordered desserts
this year, included donuts, chocolate brownies, and strawberry
cheesecake!
Top Eats, Drinks, and More
No fork, no problem: In addition to fries defending its
spot as the most ordered food of the year (and the past
decade!), this year was all about finger foods, with many
indulging in items best enjoyed without utensils, like mozzarella
sticks, wings, pepperoni pizza, and chips & queso.
Top Ordered Food Nationwide
- Fries
- Chicken Quesadilla
- Mozzarella Sticks
- Garlic Naan
- Spicy Chicken Sandwich
- Pepperoni Pizza
- Chips & Queso
- Traditional Wings
- Cobb Salad
- Fried Rice
Fruit Frenzy: This year, consumers leaned into healthy
habits, stocking up on ample fruits like bananas, roma tomatoes,
strawberries, and blueberries!
Top Grocery Orders Nationwide
- Bananas
- Roma Tomatoes
- Strawberries
- Cucumber
- Cilantro
- Whole Milk
- Eggs
- Iceberg Lettuce
- Red Onion
- Blueberries
Raising a Glass*: While liquors and wines like Vodka,
Tequila, Seltzers, and Sauvignon Blanc remain staples of gatherings
(and bar cart decor), two new drinks of choice emerged this year –
whiskey and rum! We saw a 648% increase in whiskey orders and a
317% increase in rum. We’ll cheers to that!
Top Ordered Alcohol Nationwide*
- Vodka
- Hard Seltzer
- Tequila
- Sauvignon Blanc
- Prosecco
- Whiskey
- Pinot Grigio
- Lager Beer
- Pinot Noir
- Rum
It’s the thought that counts: Whether it’s a big
milestone or just to show you care, consumers sent an array of
gifted orders – from flowers to food (and even deodorant) – to
loved ones this year. Los Angeles showed the most love this
year, with the City of Angels gifting the most!
From, yours truly: With DoorDash’s Gifting feature, by
simply clicking “send as a gift” during checkout, you can turn any
order into a gift order, equipped with a personalized message. This
year things got personal – Gifting message highlights
included:
- “For my hangry girl..you are not you if you’re hungry”
- Watching murder shows and loving you is all I wanna
do!!!!!!!
- “For ur stanky armpits lmaoo”
- You can save the world and drink water at the same time. Take
care of yourself today.
- “Whether you like it or not, it’s your birthday!”
Along with orders, we receive millions of special requests and
delivery instructions. Which cities are the most particular?
Chicago, Houston, and Atlanta entered the most special
requests in 2023! So much extra ranch and lots of furry friends
were included in requests nationwide. Here are some of the
highlights:
- “Can you please get extra ketchup please lots of it, and a lot
of ranch please thank you”
- “Please ranch ranch ranch!”
- “Please make sure my food gets in my hand, my neighbors have
sticky hands”
- "Please don't knock. our dogs will bark, and then everything
descends into chaos.”
- “Don’t ring doorbell, dogs will eat you jk”
New Year, New Trends
As we close out the year, we took a look at what trends we
expect to see this Holiday season and beyond. More of what’s to
come in 2024:
- Holiday Hosting, Delivered: This year, we saw more
consumers ordering delivery for their guests while hosting. With
the holidays upon us and as we move into the new year, we expect
more consumers will use delivery for their hosting needs – whether
it’s to get the secret ingredient for that famous family recipe or
festive decor to perfect their holiday tablescape.
- More Business and Pleasure: “Bleisure” travel is on the
rise and next year we predict more people will be combining their
business travel with personal leisure, leading to extended stays
and more opportunities to explore.
- Living Like a Local: With the increase of “slow travel,”
more consumers are emphasizing connection with local people and
culture vs. more traditional tourist behaviors. As travel season
approaches, we anticipate seeing more people lean into making their
vacation destinations feel more like home, with an increase in
activities like cooking while traveling!
- Never Missing a Moment: The power of fandoms reigned
supreme this year. From sports, music, film releases and more,
consumers leaned into the things they loved. This year, we saw an
uptick in orders for items like jerseys after big team wins and
accessories for lovers of one iconic doll’s debut on the big screen
this summer. We expect this trend to continue, with consumers using
on-demand delivery to get everything they need to showcase team
pride, send bragging rights, or build connections during cultural
moments.
- Late Night Snacking: with the rise of trends like girl
dinner this year, 2024 will be the year of late night snacking,
with more consumers ordering delivery for food during late night
hours. We’ve seen a 36% year-over-year increase in late night
DoorDash orders** (orders between midnight - 5am.)
Dash From the Past: A Decade
Delivered
In 2013, things started off small, with a simple idea. How can
we help your favorite local restaurant get its Pad Thai to your
doorstep easier? Ten years — and millions of orders of Pad Thai —
later, our business may have grown, but our mission to empower
local communities remains the same. Since our founding 10 years
ago, we’re proud to have facilitated 5 billion consumer orders,
driven over $100 billion in sales for merchants, and helped Dashers
earn over $35 billion through the platform.
And while our business has evolved over the past decade, so have
our customers. Today, we’re looking back on the decade to see how
much our tastes have changed since 2013 and what’s stayed
consistent — our passion for chicken sandwiches, for one. Looking
at DoorDash order data from 2013 to 2023, we bring you Dash From
the Past: A Decade Delivered.
When we looked back on 10 years of DoorDash data, some details
surprised us, but some just made sense. Like the most ordered food
on DoorDash of all time: French fries. A perfect food that
(almost) no one’s making at home. Since 2013, more than 600
million (!) orders of fries have been delivered by Dashers who
made sure to get that bag to us when we craved it most.
Cuisine Cravings: While we’ve added an array of diverse
cuisines to the platform over the past 10 years, the love for
American food held strong. American food is the top ordered cuisine
over the past decade, followed by Mexican food!
A Dash Down Memory Lane
The top ordered foods in 2013 are a time capsule of a
different era, when leather shorts were a fashion statement and
hummus was king:
Top Ordered Foods Nationwide
- Chipotle Chicken Sandwich
- Pork Potstickers
- Tomato Bisque Soup
- Cobb Salad
- Sweet potato Fries
- Guacamole
- Hummus
- Grilled Cheese Sandwich
- Tacos
- Pita
What’s for dessert? In 2013, it was:
- Strawberry Cheesecake
- Chocolate Chip Cookies
- Lemon Cheesecake
Want it? Need it? Dash it – DoorDash Expands Beyond
Restaurants
While DoorDash started out as a restaurant delivery platform, we
expanded beyond food to offer consumers all the best of their
neighborhood. Regardless of if it’s pampering your loved ones,
stocking your home with groceries and more for your family, or
simply treating yourself, you can have it all delivered
on-demand.
It’s safe to say we all got into cooking, for better or for
worse, in 2020. DoorDash began offering grocery delivery right when
we needed it most, getting us all the fresh staples delivered on
demand, especially when we were mid-recipe and realized we couldn’t
finish dinner without cilantro.
The top ordered grocery items over the past three
years:
- Bananas
- Roma tomatoes
- Cucumber
- Strawberries
- Cilantro
- Iceberg lettuce
- Whole milk
- Blueberries
- Roasted Chicken
- Limes
Let’s raise a glass to iceberg lettuce. Didn’t see that one
coming.
Soon after groceries, DoorDash expanded to retail spaces that
cover an array of goods, and the top-ordered retail items
seem to contain the mysteries of the universe:
- Printer Paper
- Microfiber Bed Pillow
- Fragrance Free Baby Wipes
- High Velocity Fan
- Laundry Detergent
- Incense Sticks
- Takeaway Containers
- Cotton Bath Towel
- USPS Forever Stamps
- AA Batteries
What story do these items tell about our lives? If we had to
guess, there are office workers replenishing their printers, then
taking a nap on a plush new pillow under their desk, and freshening
up from the nap with a face wipe…maybe?
It was only a matter of time until we expanded into alcohol
delivery in 2021*, and there’s no contest what the top-ordered
alcohol was: Vodka. Clear and versatile, it’s the crucial
ingredient in Cosmopolitans, Bloody Marys, and regrets. But there’s
soon to be stiff competition from hard seltzer, whose orders
have increased 83% YOY!
Top Ordered Alcohol Since 2021*
- Vodka
- Cabernet Sauvignon
- Prosecco
- Irish Whiskey
- Cinnamon Whiskey
- Pinot Grigio
- Pinot Noir
- Hard Seltzer
- Tequila
- Moscato
We were in full bloom when we launched flower delivery in
2022, and to date over 1.2M orders from flower shops have been
delivered. Roses are the most popular bouquet of choice, followed
by tulips and sunflowers!
Top Ordered Flowers
- Red Roses
- Pink Roses
- White Roses
- Tulips
- Sunflowers
A lot happened in the world in the past 10 years, and you’d
be surprised at how many global events got us snackish:
2015: The 2015 Big Game was the most viewed one to date,
and DoorDash orders that day stayed on-theme with the teams (for
those who’ve forgotten, it was the New England vs. Seattle), with
some of the top ordered items included edamame, lemon pepper wings,
clam chowder, and spicy tuna rolls!
2016: On Election Day in 2016, customers sought comfort
in sweets like chocolate cookies, donuts, and double scoops of ice
cream. (We saw the same trend during the 2020 election, too.)
2018: The royal wedding in 2018 saw an uptick in orders
of staple foods from across the pond, like scones and tea, if you
please.
2020: And in early 2020, the pandemic was defined by
rolls upon rolls of toilet paper. There was a 200% increase in
orders for that soft essential between April and May of 2020.
2023: Food trends continued to heat up in 2023 (or should
we say cool down?) as the TikTok-famous Fruit Roll Up Ice Cream
hack entered the scene. This year, there was a 1500% increase in
orders containing both the fruity and sweet portions of this
renowned combo compared to the same time period in 2022.
About DoorDash
DoorDash (NASDAQ: DASH) is a technology company that
connects consumers with their favorite local businesses in more
than 25 countries across the globe. Founded in 2013, DoorDash
builds products and services to help businesses innovate, grow, and
reach more customers. DoorDash is building infrastructure for local
commerce, enabling merchants to thrive in the convenience economy,
giving consumers access to more of their communities, and providing
work that empowers. With DoorDash, there is a neighborhood of good
in every order.
*Must be 21+ to order alcohol. Drink responsibly. Alcohol
available only in select markets. **According to DoorDash order
data from January 2021 through December 2022
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231207546603/en/
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