Film: EDITION Returns to Tokyo, and
Introduces Ginza
On a tree-lined street in the heart of Ginza, a new Tokyo icon
opens its doors. For the second act of EDITION in Tokyo, the brand
and its creator Ian Schrager have once again joined forces with
renowned Japanese architect Kengo Kuma on The Tokyo EDITION, Ginza,
which is set to become the social nexus of Tokyo’s most dazzling
district. The launch follows three years after EDITION’s first
foray into Japan with The Tokyo EDITION, Toranomon, which has
emerged as one of the city’s most sought-after addresses.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231207511454/en/
The Tokyo EDITION, Ginza (Photo: Nikolas
Koenig)
Created by Ian Schrager as a result of a partnership between Ian
Schrager and Marriott International, Schrager has orchestrated a
delicate balance between the rich traditions of Japanese culture
and the avant-garde desire of EDITION to defy conventions and forge
a groundbreaking, unprecedented offering. The Tokyo EDITION, Ginza
extends the brand’s distinct blend of energy and sophistication to
a corner of the city where few luxury hotels have ventured before.
With a Japanese-tinged modern brasserie, a multitude of innovative
bar concepts including Japan’s only punch-focused cocktail bar and
Ginza’s first natural wine bar, and 86 exceptionally spacious rooms
and suites — the 14-storey boutique hotel brings a new generation
of luxury into the heart of one of Tokyo’s most desirable
destinations.
Where EDITION’s Toranomon outpost, with a lobby floating more
than 450ft/140m above street level, immerses its guests into the
Tokyo of gleaming skyscrapers and neon-glowing streets, guests of
The Tokyo EDITION, Ginza will find a low-slung blend of old and new
unfurling from their lobby’s doorstep. Over the past century,
Ginza’s Edo-era city grid has been polished into one of Tokyo’s
most forward-thinking shopping and entertainment districts. Along
Chuo-dori, Tokyo’s legendary commercial avenue, flagship stores of
global fashion houses occupy architectural marvels designed by some
of Japan’s greatest modern architects, while shopping complexes
such as Ginza Six and Tokyu Plaza bring in a multitude of art
galleries, department stores and design boutiques. The district
also sits at the nucleus of Tokyo’s dining scene. With 34 out of
the city’s 183 Michelin-starred restaurants listing a Ginza
postcode, it has the highest concentration of Michelin-listed
restaurants in Japan. Some of the city’s most renowned cocktail
bars also call Ginza home.
But those who slip into the right alleys and look beyond Ginza’s
glitzy facade will find a side of Tokyo that has seemingly frozen
in time. Come sunset, the district’s old-timey yokochos (narrow
streets lined with small bars and restaurants) brim with life as
soba noodle shops and yakitori joints fill up with sharp-suited
salarymen. Women in their finest kimonos brush past on their way to
a Kabuki performance at Ginza’s Kabukiza Theatre, which has been
around in various iterations since the late 19th century.
Everywhere, small Inari shrines with red-lacquered wickets, a deity
believed to bring financial prosperity, are fitted like
Tetris-blocks into the side of office buildings or hidden on the
roofs of shopping malls. And while the wholesale seafood sellers
and tuna auctions of the district’s famous Tsukiji Market have
moved to the modern Toyosu Market building nearby, Tsukiji’s
timeworn sushi counters and ramen vendors still make it a popular
tourist lunch spot.
“Ginza is a district where the cutting edge of the world and
traditional Japanese culture are interwoven,” says Kengo Kuma.
“It’s an area where various city functions overlap and are woven
together. Inspired by the concept of ‘weaving’, we have designed
The Tokyo EDITION, Ginza in this human-scale and walkable city as a
new landmark weaving Ginza together and connecting it to the
world.”
Whether they dig for the old or chase the new, guests will find
a desirable base in The Tokyo EDITION, Ginza. Spread over 14 floors
in a tower clad in vertical gardens and a latticed facade woven
from metal, its 86 guestrooms range from 10 spacious suites with
separate living areas to entry-level rooms whose minimum of 41
sqm/440 sqft of floor space make them the largest standard rooms in
the district. Their clean-lined interiors weave EDITION’s timeless
designs with Kengo Kuma’s distinct Japanese finesse, resulting in a
modern marriage between Schrager’s New York sensibilities and the
sharp traditional detailing that Kuma is known for. Floors and
walls bedecked in walnut timber form a minimalist foundation for
bespoke furnishing from travertine and cream-colored leather, while
the green marble basins and chrome fixtures in every bathroom nod
to the district’s glossy varnish. Features of each guestroom
include signature EDITION faux-fur throws in white and art by
Sayaka Maruyama and Takay Photography. The Penthouse Suite, the
hotel’s crown jewel on the 13th floor, unfolds into an open-plan
living room, dining area, and a fully equipped pantry kitchen to
cater to comfortable long-stays and intimate social gatherings.
Tucked away in a quiet corner, the hotel gym offers a welcoming
space for fitness enthusiasts, offering a modest selection of
Technogym equipment.
With its striking vestibule entrance and soaring
floor-to-ceiling corner windows, the double-height, street-level
lobby has not only turned the hotel into a defining feature of
Ginza’s new streetscape, it has also established it as a rendezvous
for the district’s tastemakers and creative class. A signature
EDITION venue, Lobby Bar sits at the nexus of the hotel and
serves as a sophisticated retreat for both in-house guests and
clued-in locals from early mornings to late nights. The
gold-colored bar, surrounded by ivory fabric armchairs and a
sweeping statement sofa, serves up coffee with beans from a local
roastery alongside pastries and fresh-pressed juices for breakfasts
on the go. Set against the backdrop of a large-scale early 20th
century Japanese folding screen, the hotel’s check-in desk stands
adjacent to a floor-to-ceiling two-tone lightbox color panel
adorning the elevator walkway.
Taking pride of place in the lobby is another EDITION hallmark:
a sculptural, head-turning staircase cast from white metal. It
leads up to Punch Room, the inaugural Japanese outpost of
EDITION’s innovative punch-focused bar concept. The intimate space
on the lobby’s mezzanine floor flows into an enchantingly moody bar
area where coffered walls and ceilings from dark walnut provide an
elegant backdrop to tufted couches and chairs upholstered in
jewel-hued brocade glinting like topaz and sapphire. Punch Room’s
menu, illustrated by a local artist, gives a distinctively Japanese
spin to the punch recipes originally found in the private clubs of
19th-century London. Inspired by Japanese culture, the drinks draw
on local spirits and ingredients such as sake, ryokucha tea and
spices from around the country, and come served as shareable
cocktails in silver punch bowls with matching ladles. But Punch
Room is more than an after-dark hangout. During the daytime, it’s
the setting for the hotel’s Punch Room Afternoon Tea, where
one-of-a-kind tea punches like a green tea yuzu paloma and a
matcha-infused clarified milk punch come served with sweets,
savories and intricate parfaits that celebrate Japan’s bountiful
fruit varieties.
On the light-flooded 14th floor, Sophie at EDITION pays
homage to Japan’s abundant seasonal ingredients and rich culinary
traditions through the lens of a modern brasserie. Contrasting the
intimate, sultry ambiance of the lobby and bar on the lower floors,
the restaurant’s straight-lined interiors from blonde oak and white
stucco emphasize light and airiness, while pops of color adorning
the private dining rooms add EDITION’s distinguished playful touch.
A statement feature is the main back wall, embellished with a
collection of Tokyo Street photography by seven artists. Local
produce sourced from small regional farms inform the restaurant’s
casual brasserie-inspired menus that change throughout the day.
Mornings start with nourishing breakfasts featuring classics such
as Avocado and Scrambled Egg Tartine, Matcha French Toast with red
bean puree and whipped cream, or Flakey Croissants, while lunch
continues with wholesome Tarte Flambee with creme fraiche, gruyère,
and bacon and Tokyo Miso Chicken Paillard with green salad, and
fresh herbs. Come dinnertime, the menu takes a more sophisticated
turn with Bouillabaisse with catch of the day and roasted blue
lobster simmered in saffron dashi broth or Roasted Whole Chicken
for two served with herb roasted potatoes and seasonal vegetables,
and Sophie’s decadent show-stopping Strawberries & Cream Layer
Cake for dessert, all accompanied by a seasonally changing cocktail
menu.
One floor up, The Roof delivers a green retreat from the
street-level bustle. Hemmed by lush vertical fern gardens and olive
trees, kept below eye-level to ensure views of the surrounding
cityscape, this unique rooftop oasis opens to intimate
plant-fringed seating nooks and long communal tables for private
gatherings of all sizes. As Ginza’s first natural wine bar, The
Roof fuels social gatherings with biodynamic champagnes, rare
orange wines and fizzy and bottled cocktails incorporating wines
and eaux de vie from local wineries and distilleries.
The Tokyo EDITION, Toranomon, and now, The Tokyo EDITION, Ginza,
are both distinctively different in character, but united in their
ability to capture everything that makes the Japanese capital so
electrifying.
The Tokyo EDITION, Ginza is now open in preview. The hotel
offers room rates from JPY 120,000++ (excluding tax and fees) per
room per night. Terms and conditions apply.
ABOUT EDITION HOTELS EDITION Hotels is an unexpected and
refreshing collection of individualized, customized, one-of-a-kind
hotels that redefines the codes of traditional luxury. Displaying
the best of dining and entertainment, services, and amenities “all
under one roof,” each EDITION property is unique, reflecting the
best cultural and social milieu of its location and time.
Created by Ian Schrager as a result of a partnership between Ian
Schrager and Marriott International, EDITION combines the personal
and intimate experience that Ian Schrager is known for with
Marriott’s operational expertise and scale. The unique blend of Ian
Schrager's authenticity and originality, combined with Marriott
International's global presence, creates a truly distinctive hotel
concept that distinguishes itself from anything else.
Each hotel, with its individuality, authenticity, originality,
and unique ethos, reflects the current spirit and zeitgeist of its
location. Although all the hotels look completely different, the
brand's unifying aesthetic is in its approach and attitude to the
modern lifestyle rather than its appearance. EDITION is about a
mindset and how it makes you feel rather than the way it looks.
Sophisticated public spaces, finishes, design, and details serve
the experience rather than drive it.
For an underserved market of affluent, culturally savvy, and
service-savvy guests, the EDITION experience and lifestyle explores
the unprecedented intersection and the perfect balance between
taste-making design and innovation and consistent, excellent
service globally. EDITION currently operates 19 hotels in New York
and Times Square, Miami Beach, West Hollywood, Tampa, Barcelona,
Bodrum, London, Reykjavik, Madrid, Rome, Abu Dhabi, Dubai, Sanya
China, Shanghai, Tokyo Toranomon, Singapore, Riviera Maya at Kanai,
Mexico and a second Tokyo hotel in Ginza.
FOR MORE INFORMATION: editionhotels.com
editionhotels.com/tokyo-ginza Facebook: /EDITIONHotels Facebook:
/TheTokyoEDITIONGinza Instagram: @EDITIONHotels Instagram:
@EDITIONGinza Film: EDITION Returns to Tokyo, and Introduces
Ginza
ABOUT IAN SCHRAGER COMPANY After leaving Morgans Hotel
Group in 2005, the company he founded and created, Ian Schrager
developed his namesake, Ian Schrager Company. This company owns,
develops, manages and brands hotels, residential and mixed-use
projects. Since then, he has transformed the fabled Gramercy Park
Hotel in New York City, created two groundbreaking residential
properties, 40 Bond and 50 Gramercy Park North, successfully
launched his new brand, PUBLIC Hotels, and is currently working on
multiple hotels in New York City and two luxury residential
projects; 215 Chrystie and 160 Leroy also in New York City. In
addition, Schrager in partnership with Marriott International
created EDITION Hotels, a luxury lifestyle brand with properties in
London, Miami, New York City, Los Angeles, Bodrum, Shanghai, Tokyo,
Reykjavik and Barcelona and more in development around the
world.
Schrager’s brand, PUBLIC, is a new genre of hotel offering great
value, great service and great style that sets a new industry
standard. He has taken the best from the luxury set, the best from
the boutique/lifestyle set and the best from select service and
created a new breed of hotel where everything has been rethought
and every original idea updated. The brand is defined by the unique
experience it creates rather than by a business classification or
price.
EDITION Hotels, Ian Schrager's partnership with Marriott
International, marks the next chapter in the lifestyle hotel story.
This brand combines the personal, intimate, individualized and
unique lodging experience that Ian Schrager is known for with the
global reach, operational expertise and scale of Marriott. This
delicate balancing act encompasses not only great design and true
innovation but also personal, friendly, modern service and
outstanding, one-of-a-kind food, beverage and entertainment
offerings... all "under one roof".
“Together Marriott and I have a new vision and plan to radically
rethink and catapult the boutique/lifestyle category hotel into the
present by capturing the spirit of the times,” says Schrager.
Ian Schrager’s groundbreaking concepts have changed the business
and set industry standards that continue to be imitated throughout
the world.
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version on businesswire.com: https://www.businesswire.com/news/home/20231207511454/en/
PRESS INQUIRIES: US & INTERNATIONAL PURPLE
TheTokyoEDITION@purplepr.com
JAPAN: HiRAO INC. Edition@hirao.com
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