Jixie will bolster Accenture Song’s marketing
transformation capabilities to help Indonesian businesses deliver
more efficient and effective marketing efforts for sustainable
growth
Accenture (NYSE: ACN) has agreed to acquire the business of
media and marketing technology company, Jixie. Jixie’s intelligent
digital marketing platform and team will be integrated into
Accenture to strengthen its marketing transformation capabilities
and resources through Accenture Song—the firm’s tech-powered
creative group—helping Indonesian clients deliver more personalized
experiences to enhance customer engagement for sustainable business
growth.
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Jixie’s intelligent digital marketing
platform will boost Accenture Song’s marketing transformation
capabilities and resources in Indonesia (Photo: Business Wire)
Headquartered in Singapore with a focus on servicing clients in
Indonesia, Jixie offers a comprehensive suite of monetization and
marketing growth tools. Its platform is a robust advertising
ecosystem that connects publishers and brand owners with the
ability to co-create solutions through reliable customer insights.
This transforms marketing from a fragmented process with limited
control into a strategic priority, amplifying simplicity while
safeguarding brand safety, consumer data and privacy.
The integration of Jixie’s platform into Accenture Song’s
marketing capabilities will help clients optimize customer data
effectively and efficiently into actionable insights, regaining the
control, speed and trust needed to securely capitalize on
Indonesia’s fast-growing digital economy that’s projected to reach
US$146 billion by 2025 before growing eightfold by 2030.
Jayant Bhagava, country managing director, Indonesia, at
Accenture, said: “The convergence of marketing, data science and
technology creates opportunities for businesses to redefine their
customer engagement model. Jixie’s intelligent digital marketing
solutions complement our technology expertise, providing a winning
proposition for businesses to bring a higher level of
personalization and effectiveness to their marketing efforts. This
acquisition will allow us to better serve our clients in navigating
complex marketing challenges in this era of interconnected digital
world, which is crucial in driving long-term growth.”
With Jixie’s platform, publishers can access monetization tools,
such as header-bidding solutions and performance marketing, to
improve advertising returns. Brand owners can also seamlessly
enhance and integrate content securely without intermediaries,
allowing them to utilize valuable insights for unique and
meaningful brand engagement. Jixie can help publishers double their
monetization returns and support brand owners in significantly
increasing campaign clickthrough and conversation rates while
enriching customer data.
“The value of data in today’s rapidly changing digital economy
is immense, and the digital media ecosystem has seen much
disruption, including the impending loss of third-party cookies.
Jixie is an impactful platform that amplifies publishers’
perspectives and simplifies the digital marketing experience. This
investment extends Accenture Song’s data-led commerce and marketing
transformation work in Indonesia, empowering clients with highly
relevant and results-driven solutions for sustainable business
growth,” said Joseph Tan, Indonesia lead for Accenture Song.
Vincent Martin, co-founder and managing director, Jixie, said:
“Jixie has seen proven success in its marketing performance
capabilities that boost publishers’ revenue and the formation of an
ecosystem that has attracted advertisers to run successful
campaigns. The next step for us is scale. We’re thrilled to be
joining Accenture and contribute to shaping a more sustainable
media industry, helping companies leverage their data in a trusted
and advantageous manner in service of their customers.”
Accenture Song in Southeast Asia has been making significant
investments to help clients grow and be relevant to their customers
today and into the future. The acquisition of Jixie's business is
the second investment made in Indonesia after the acquisition of
Romp. It follows Accenture Song's recent agreement to acquire
Rabbit’s Tale in Thailand. Other recent acquisitions by Accenture
Song globally include ConcentricLife and Fiftyfive5.
Terms of the transaction have not been disclosed. Completion of
the acquisition is subject to customary closing conditions.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “aspires,” “expects,”
“intends,” “plans,” “projects,” “believes,” “estimates,”
“positioned,” “outlook,” “goal,” “target” and similar expressions
are used to identify these forward-looking statements. These
statements are not guarantees of future performance nor promises
that goals or targets will be met, and involve a number of risks,
uncertainties and other factors that are difficult to predict and
could cause actual results to differ materially from those
expressed or implied. These risks include, without limitation,
risks that: Accenture and Jixie will not be able to close the
transaction in the time period anticipated, or at all, which is
dependent on the parties’ ability to satisfy certain closing
conditions; the transaction might not achieve the anticipated
benefits for Accenture; Accenture’s results of operations have
been, and may in the future be, adversely affected by volatile,
negative or uncertain economic and political conditions and the
effects of these conditions on the company’s clients’ businesses
and levels of business activity; Accenture’s business depends on
generating and maintaining client demand for the company’s services
and solutions including through the adaptation and expansion of its
services and solutions in response to ongoing changes in technology
and offerings, and a significant reduction in such demand or an
inability to respond to the evolving technological environment
could materially affect the company’s results of operations; if
Accenture is unable to match people and their skills with client
demand around the world and attract and retain professionals with
strong leadership skills, the company’s business, the utilization
rate of the company’s professionals and the company’s results of
operations may be materially adversely affected; Accenture faces
legal, reputational and financial risks from any failure to protect
client and/or company data from security incidents or cyberattacks;
the markets in which Accenture operates are highly competitive, and
Accenture might not be able to compete effectively; Accenture’s
ability to attract and retain business and employees may depend on
its reputation in the marketplace; if Accenture does not
successfully manage and develop its relationships with key
ecosystem partners or fails to anticipate and establish new
alliances in new technologies, the company’s results of operations
could be adversely affected; Accenture’s profitability could
materially suffer if the company is unable to obtain favorable
pricing for its services and solutions, if the company is unable to
remain competitive, if its cost-management strategies are
unsuccessful or if it experiences delivery inefficiencies or fail
to satisfy certain agreed-upon targets or specific service levels;
changes in Accenture’s level of taxes, as well as audits,
investigations and tax proceedings, or changes in tax laws or in
their interpretation or enforcement, could have a material adverse
effect on the company’s effective tax rate, results of operations,
cash flows and financial condition; Accenture’s results of
operations could be materially adversely affected by fluctuations
in foreign currency exchange rates; changes to accounting standards
or in the estimates and assumptions Accenture makes in connection
with the preparation of its consolidated financial statements could
adversely affect its financial results; as a result of Accenture’s
geographically diverse operations and strategy to continue to grow
in key markets around the world, the company is more susceptible to
certain risks; if Accenture is unable to manage the organizational
challenges associated with its size, the company might be unable to
achieve its business objectives; Accenture might not be successful
at acquiring, investing in or integrating businesses, entering into
joint ventures or divesting businesses; Accenture’s business could
be materially adversely affected if the company incurs legal
liability; Accenture’s global operations expose the company to
numerous and sometimes conflicting legal and regulatory
requirements; Accenture’s work with government clients exposes the
company to additional risks inherent in the government contracting
environment; if Accenture is unable to protect or enforce its
intellectual property rights or if Accenture’s services or
solutions infringe upon the intellectual property rights of others
or the company loses its ability to utilize the intellectual
property of others, its business could be adversely affected;
Accenture may be subject to criticism and negative publicity
related to its incorporation in Ireland; as well as the risks,
uncertainties and other factors discussed under the “Risk Factors”
heading in Accenture plc’s most recent Annual Report on Form 10-K
and other documents filed with or furnished to the Securities and
Exchange Commission. Statements in this news release speak only as
of the date they were made, and Accenture undertakes no duty to
update any forward-looking statements made in this news release or
to conform such statements to actual results or changes in
Accenture’s expectations.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent- and
innovation-led company with approximately 743,000 people serving
clients in more than 120 countries. Technology is at the core of
change today, and we are one of the world’s leaders in helping
drive that change, with strong ecosystem relationships. We combine
our strength in technology and leadership in cloud, data and AI
with unmatched industry experience, functional expertise and global
delivery capability. We are uniquely able to deliver tangible
outcomes because of our broad range of services, solutions and
assets across Strategy & Consulting, Technology, Operations,
Industry X and Song. These capabilities, together with our culture
of shared success and commitment to creating 360° value, enable us
to help our clients reinvent and build trusted, lasting
relationships. We measure our success by the 360° value we create
for our clients, each other, our shareholders, partners and
communities. Visit us at www.accenture.com.
Accenture Song accelerates growth and value for our clients
through sustained customer relevance. Our capabilities span
ideation to execution: growth, product and experience design;
technology and experience platforms; creative, media and marketing
strategy; and campaign, commerce transformation content and channel
orchestration. With strong client relationships and deep industry
expertise, we help our clients operate at the speed of life through
the unlimited potential of imagination, technology and
intelligence.
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version on businesswire.com: https://www.businesswire.com/news/home/20231220365042/en/
Sieu Ping Low Accenture Song +65 8182 8545
low.sieu.ping@accenture.com
Yasmin Quek Accenture Southeast Asia +65 9049 4273
yasmin.quek@accenture.com
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