Starbucks Becomes First National Coffee Retailer to Accept Reusable Cups for Drive-thru and Mobile Orders
03 Janeiro 2024 - 1:00PM
Business Wire
Starbucks Coffee Company (NASDAQ: SBUX) announced, starting
today, customers at all company-operated and participating licensed
Starbucks Stores across the U.S. and Canada can use their clean
personal cup when ordering in café, in the drive-thru or when
ordering ahead with the Starbucks app. With the majority of
Starbucks beverages enjoyed on-the-go, this milestone unlocks a big
opportunity for customers to choose reusables and supports
Starbucks commitment to reduce waste by 50 percent by 2030.
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Starbucks customers are able to use their
own clean, personal cup for every visit at all company-operated
stores and participating licensed stores in the U.S. and Canada –
including drive-thru, the Starbucks app, and in café. (Photo:
Business Wire)
“At Starbucks, we envision a future where every beverage can be
served in a reusable cup,” said Michael Kobori, Starbucks chief
sustainability officer. “Offering customers more options to use a
personal cup when they visit Starbucks marks tangible progress
towards the future. We know our customers are passionate about the
planet, and now, they can join us in our efforts to give more than
we take, no matter how they order.”
Starbucks is the first national coffeehouse in the U.S. to offer
customers the option to use their personal cup when mobile
ordering. In Canada, Starbucks is the first to offer customers the
option to use their personal cup in mobile order for all drinks and
all sizes. This is part of a larger cultural movement the company
is leading to shift toward reusables and away from single-use
plastics, making it convenient for customers to use their own
personal cup for every visit.
“As we know, the most sustainable cup is likely the one you
already own. Bringing your own cup to stores is a critical step
toward reducing single-use packaging waste. Starbucks is a leader
in this work, as the first national retailer of scale to offer
personal cup ordering in every channel, including mobile order,”
says Kate Daly, Managing Director and Head of the Center for the
Circular Economy at Closed Loop Partners. “The NextGen Consortium
is proud to have Starbucks as a founding member of the Consortium
to reduce packaging waste and looks forward to supporting Starbucks
in their work to advance a waste-free world.”
How It Works
Customers at participating stores in the U.S. and Canada who
bring any clean, personal cup will receive a $0.10 discount on
their beverage, and in the U.S., Starbucks Rewards members will
receive 25 Bonus Stars.*
- In café, customers tell the barista when they order that they
brought their own personal cup and hand over their personal cup to
the barista. Customers choosing to sit and stay in café can also
request a reusable ceramic or glass cup at most stores.
- In drive-thru, while ordering, customers order their beverage
as usual, and let the barista know they brought their own cup. At
the pickup window, baristas will collect customers’ personal cup
without the lid using a contactless vessel to ensure hygiene and
safety. The beverage will be returned the same way.
- When customers order via the Starbucks app, first they will hit
the “Customization” button and then select “Personal Cup” in the
customization menu and continue ordering as normal. When they get
to the store, customers connect with their barista at the pickup
area, and hand over their clean personal cup without the lid. The
barista will hand the beverage back in a contactless vessel.
*Valid at participating stores on in-store, drive-thru, or
in-app beverage purchases only (max 3x per day).
Frequently Asked Questions
Can customers bring any personal cup? Customers are
welcome to use any clean, personal cup. Now every cup can be a
Starbucks cup!
What beverages can customers order in their personal cup?
All Starbucks standard size options (Short, Tall, Grande, Venti)
and beverage formats (hot, iced, and blended) are eligible to be
ordered in a personal cup.
How do baristas ensure the correct beverage when it’s ordered
in a personal cup? Customers order their beverage as they would
normally, letting the barista know they brought their own clean,
personal cup and the size they would like. Baristas then build the
beverage using a new, custom beverage craft smallware that has
standardized lines partners need for measurements, before
seamlessly pouring the beverage into customers’ personal cup, and
adding any toppings.
Can a barista help clean a customer’s personal cup before
adding the beverage ordered? For customers’ safety and ours,
baristas are unable to rinse personal cups in Starbucks equipment
sinks. For this reason, no dirty cups will be accepted.
Can customers use personal cups at licensed Starbucks
locations (like those in grocery stores)? Participation by
licensed Starbucks stores may vary. We recommend customers ask
their barista during their next visit.
Designed with Partners and Customers in Mind
Starbucks is able to offer personal cup ordering in all channels
as a direct result of its test and learn approach, informed by
partners (employees) in Starbucks Tryer Innovation Lab and at pilot
locations across the U.S.
Building off a successful personal cup test at 200 drive-thru
stores across Colorado last spring, Starbucks store partners
informed and helped co-design the custom reusable cup smallware all
stores will now use to transfer orders to personal cups.
“As long as we are following all our procedures and steps, it
doesn’t add any more time, and it is actually making customers
happier,” said Brook, a partner who worked at a store that
participated in the Colorado test. “This has been a really big
hit.”
Starbucks has been championing reusable cup options for 30
years, and in recent years Starbucks has conducted more than 20
reusables tests in stores around the world with more planned in the
year ahead.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with more than 38,000 stores worldwide, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at https://stories.starbucks.com or
www.starbucks.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240103662444/en/
Starbucks Contact, Media: Beth Nervig press@starbucks.com
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