Digimarc Releases Next-Generation Digital Watermarks
07 Fevereiro 2024 - 10:00AM
Business Wire
Updated digital watermarks deliver greater
security, adaptability, imperceptibility, performance, and
control
Digimarc Corporation (NASDAQ: DMRC), the pioneer and global
leader in digital watermarking technologies, today announced the
availability of its next-generation digital watermarks featuring
more advanced security and greater access control. Digimarc’s
next-generation digital watermarks have also been optimized to
efficiently address multiple use cases while simultaneously
delivering pronounced improvements in both imperceptibility and
performance.
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Digimarc, the pioneer and global leader
in digital watermarking technologies, released its next-generation
digital watermarks featuring more advanced security and greater
access control. Digimarc's next-generation digital watermarks
represent a step change in state-of-the-art digital watermarking,
which is critical to the identification and authentication of
physical and digital items. (Graphic: Business Wire)
“Drawing on Digimarc’s three decades of expertise and
intellectual property, our next-generation digital watermarks
deliver dramatic improvements across multiple key areas critical to
our core use cases – the identification and the authentication of
physical and digital items,” said Ken Sickles, Chief Product
Officer at Digimarc. “Our latest digital watermarks are the most
sophisticated we have developed and represent a step change in
state-of-the-art digital watermarking.”
The latest improvements include:
Advanced Security
Digimarc digital watermarks leverage enhanced
encryption techniques requiring an authorized private key to detect
and decode, strengthening data security by ensuring information is
protected in transit to and from the Digimarc Illuminate platform
(cloud or edge server).
Greater Control
Powerful new data access controls allow
companies to provide different audiences with different information
for different purposes. Access to the data associated with the
digital watermarks can also be limited, revoked, or changed at any
point and in real time.
In addition to greater control of data,
companies can also limit detection of the digital watermark to
specific devices or individuals (e.g., authorized brand
inspectors), enabling product authentication without revealing to
counterfeiters or the public that the item is protected.
With this greater control, companies can now
deploy digital watermarks well ahead of activation, unlike other
data carriers, making it easier to benefit from packaging
refreshes, regional rollouts, and future product digitization
initiatives.
Improved Adaptability
Digimarc digital watermarks retrieve dynamic
data from the Digimarc Illuminate platform (cloud or edge server),
unlocking the power to deliver specific information based on
context, purpose, and permissions. This adaptability also allows
the same digital watermark to support all identifiers or data
structures and seamlessly power multiple use cases.
Increased Imperceptibility
Our latest advancements in digital
watermarking technology deliver increased covertness and more
robust reading performance without sacrificing the power of
unlimited data granularity.
Extended Distance Detection
Digimarc digital watermarks are optimized to
leverage improvements in machine vision and inspection camera
technology to dramatically increase distance reading. Recent
testing by Digimarc shows the ability to read digital watermarks
consistently and accurately up to 10 feet away with
widely-available cameras, an important milestone that enables
next-generation checkout and inventory management, in-store and
throughout the supply chain.
Importantly, these improvements do not impact Digimarc digital
watermarks’ unique applicability to both physical and digital
assets, delivering the same capabilities whether used on products
and packaging or digital images and multimedia. Digimarc’s ability
to traverse both physical and digital domains unlocks unrivaled
capabilities and reveals never-before-seen data critical in today’s
omnichannel world.
Digimarc digital watermarks also continue to deliver
incomparable reliability and accuracy under harsh or unfavorable
conditions (including high-speed motion, occlusion, and damaged or
manipulated items), ensuring the robustness and redundancy of
Digimarc’s digital watermarks remain unmatched by other data
carriers.
Learn more about Digimarc digital watermarks at Digimarc.com,
and register now for a webinar about digital watermarking with
Chief Product Officer Ken Sickles and Chief Technology Officer Tony
Rodriguez on Wednesday, February 21, 2024.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global
leader in digital watermarking technologies. For nearly 30 years,
Digimarc innovations and intellectual property in digital
watermarking have been deployed at massive scale for the
identification and the authentication of physical and digital
items. A notable example of this is our partnership with a
consortium of the world’s central banks to deter counterfeiting of
global currency. Digimarc is also instrumental in supporting global
industry standards efforts spanning both the physical and digital
worlds. In 2023, Digimarc was named to the Fortune 2023 Change the
World list and honored as a 2023 Fast Company World Changing Ideas
finalist. Learn more at Digimarc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240207880136/en/
Media Contacts: Susan Baldwin Digimarc Corporation
509-939-1137 PR@digimarc.com
Anneka Kumli Grove Partners 720-422-5258
anneka@thegrovepartners.com
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