DoubleVerify Expands AI-Powered Brand Safety and Suitability Capabilities for TikTok Advertisers
11 Abril 2024 - 10:35AM
Business Wire
16 new content categories covered under
DoubleVerify's expanded post-bid brand safety and suitability
measurement on TikTok
DoubleVerify ("DV"), a leading software platform for digital
media measurement, data, and analytics, today announced the rollout
of 16 new brand safety and suitability categories for TikTok
advertisers, to support TikTok’s new Inventory Filters - Vertical
Sensitivity and Category Exclusion, to go into effect this month.
As TikTok continues to grow in popularity, the expansion allows
advertisers to navigate the complex digital landscape with
precision, ensuring their brand promotion is aligned with suitable
content on the platform.
With this release, brands can leverage five new content
categories in the Category Exclusion control for TikTok Inventory
Filter – Gambling & Lottery, Youth Content, Violent Video
Games, and Combat Sports. This expanded category selection will
give advertisers enhanced measurement insights and increased
protection across sensitive topics. The release will also include
11 vertical-based categories for the Vertical Sensitivity inventory
filter that align with the unique brand requirements of advertisers
across various sectors, including Pets, Food, Beauty, Fashion, Tech
& Telecom, Financial Services, Travel, Automotive, Gaming,
Professional Services, and Entertainment. These categories exclude
vertical-related content that advertisers may consider misaligned
with their brand positioning. DV is currently testing Vertical
Sensitivity controls to be available later this quarter.
"We are excited to expand our partnership with TikTok as ad
investments continue to grow on the platform,” said Mark Zagorski,
CEO of DoubleVerify. “As driven by our client-focused innovation
strategy, we are launching 16 additional brand safety and
suitability categories that cover unique content types and industry
verticals. Advertisers can ensure brand equity protection by
leveraging DV’s new AI-powered classification categories, and align
their advertising with suitable content on TikTok according to each
brand’s specific needs and objectives.”
DV’s Universal Content Intelligence is an industry-leading
classification engine that powers the company’s expansive content
categorization online, including the expanded categories on TikTok.
Based on over 15 years of experience, DV employs a holistic
classification approach by analyzing all key types of content,
including visual, audio, speech, text and link elements.
Furthermore, DV’s Universal Content Intelligence classifies content
based on robust policy definitions, and leverages leading
artificial intelligence (AI) technology to provide advertisers with
the most accurate classification, while ensuring the broadest
coverage and protection at scale.
“TikTok is continuously building and refining our brand safety
and suitability solutions for advertisers, and evolving to stay
ahead of emerging needs," said Chen-Lin Lee, Global Head of
Measurement and Data Partnerships at TikTok. "We are excited to be
partnering with trusted third-party measurement provider
DoubleVerify to complement our own TikTok Inventory Filter, and our
new brand suitability controls Category Exclusion and Vertical
Sensitivity, so advertisers are confident in the tools that empower
them to connect with our community."
Media quality is crucial for campaign success. With quality as a
foundation, advertisers can maximize campaign effectiveness and
ROI. Independent, third-party verification is key to authenticate
quality and support media platform confidence.
In 2021, DV announced ad viewability, fraud, and in-geo
measurement on TikTok. In 2022, DV expanded its partnership with
TikTok to offer advertisers post-campaign brand safety and
suitability measurement. In 2023, DV released support for TikTok
Photo Mode content and became an official badged member of the
TikTok Marketing Partner Program with a specialization in Brand
Safety & Suitability. Earlier this year, DV expanded its brand
safety and
For more information about DoubleVerify and TikTok partnership,
please visit www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media
effectiveness platform that leverages AI to drive superior outcomes
for global brands. By creating more effective, transparent ad
transactions, DV strengthens the digital advertising ecosystem,
ensuring a fair value exchange between buyers and sellers of
digital media.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240411186949/en/
Media: Chris Harihar chris@crenshawcomm.com
DoubleVerify (NYSE:DV)
Gráfico Histórico do Ativo
De Mai 2024 até Jun 2024
DoubleVerify (NYSE:DV)
Gráfico Histórico do Ativo
De Jun 2023 até Jun 2024