So far this year, Buy with Prime orders through
merchants’ websites are up more than 45% year-over-year; the
service is also driving an average 16% increase in revenue per
shopper for merchants offering Buy with Prime
Buy with Prime shoppers can now use PayPal to
check out on participating merchants’ websites
New advertising solutions with Amazon
Demand-Side Platform, Google Shopping Ads, and TikTok Ads help
merchants drive traffic to their Buy with Prime enabled items
Amazon Multi-Channel Fulfillment is also
growing quickly, now serving over 200,000 U.S. merchants, with a
70% year-over-year increase in total orders fulfilled by the
service so far this year
Today at Amazon’s Accelerate seller conference, Amazon (NASDAQ:
AMZN) direct-to-customer (DTC) offerings, Buy with Prime and Amazon
Multi-Channel Fulfillment (Amazon MCF), announced a number of
enhancements to their merchant and shopper experiences. These new
capabilities are part of Amazon’s focus on innovating to help
businesses of all sizes increase their sales on their own online
stores and other channels beyond Amazon.com.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240918507437/en/
Buy with Prime and PayPal (Photo:
Business Wire)
Transforming how Brands Grow Across their Sales
Channels
To help merchants build and scale their businesses across their
own websites, other marketplace service providers, and social media
channels, Amazon offers a suite of externalized ecommerce services
that leverage the power of Amazon’s fulfillment network and the
Prime shopping experience. Amazon MCF is the foundational supply
chain service operating in more than 10 countries. This service
gives merchants the option to have Amazon pick, pack, and ship
their orders for channels beyond Amazon.com. Buy with Prime,
currently available in the U.S., uses the trust and recognition of
the Prime brand to help increase traffic and sales on merchant DTC
websites, while also leveraging Amazon MCF to fulfill and deliver
orders. For Prime members, Buy with Prime is a member benefit that
unlocks even greater selection, value, and convenience beyond
Amazon.com. By using Amazon MCF and Fulfillment by Amazon (FBA),
merchants can quickly scale up and scale down a single, shared pool
of inventory based on customer demand across their sales channels.
This has helped merchants cut out-of-stock rates by an average of
13% and improve inventory turnover by an average of 24%. Amazon’s
continued innovation in Amazon MCF and Buy with Prime have made
them invaluable tools for merchants looking to grow and scale their
businesses across all their sales channels.
“Buy with Prime and Amazon Multi-Channel Fulfillment continue to
help sellers attract new shoppers with the convenient, fast, and
predictable experience they expect from Amazon,” said Peter Larsen,
vice president of Buy with Prime and Amazon Multi-Channel
Fulfillment. “Both services have seen significant growth over the
last year, and we’re delighted to add to the momentum and partner
with PayPal, Google, TikTok Ads, and Shopify to give brands even
more options to grow their businesses.”
Merchant Growth with Buy with Prime
Buy with Prime launched in 2022 with a dozen brands and the goal
of helping DTC merchants overcome challenges with acquiring new
shoppers and driving conversion by offering quick and reliable
delivery, and increasing their long-term relationships with
customers. By leveraging the power of Amazon’s fulfillment network
and the trust and recognition of the Prime brand, Buy with Prime
continues to focus on helping businesses grow by making it easy for
them to offer fast, free delivery; easy returns; 24/7 shopper
support; and a convenient checkout experience.
Buy with Prime momentum includes:
- Saw an increase so far this year of more than 45% in Buy with
Prime orders year-over-year through merchant websites, with
merchants generating an average 16% increase in revenue per shopper
from offering Buy with Prime.
- Helped merchants bring new traffic to their site so far this
year, with over 50% more Prime members shopping Buy with Prime
year-over-year.
- Leveraged one of Amazon’s biggest shopping moments of the year
to garner a 300% increase in the number of orders for Buy with
Prime merchants during the Prime Day 2024 event.
- Increased the number of merchants offering Buy with Prime so
far this year by over 25% year-over-year with hundreds of new
brands to shop including IZOD, Elizabeth Arden, Dollar Shave Club,
Shokz, Brumate, Buxom Cosmetics, Thunder Works, Toroe, Backbone,
babysense, Tini Lux, Feliway, Iron Flask, Nectarlife, Waterdrop
Filter, and more.
“No matter the history or longevity of your store, if someone
sees Buy with Prime and the option to check out using their Amazon
account, it gives them an elevated sense of trust,” said David
Parrish, founder and chief executive officer for SnS Grills, a Buy
with Prime merchant. “Our experience with Buy with Prime is simple:
it works, and it works well. We think it’s a powerful solution for
merchants, and those who adopt it will see the
rewards—quickly.”
Driving Traffic Through New Advertising Solutions
To help merchants lower their cost to acquire new customers and
drive traffic to their Buy with Prime enabled items, Buy with Prime
is introducing two unique advertising solutions:
- Introducing Amazon DSP for Buy with Prime – Buy
with Prime merchants can now launch Amazon Demand-Side Platform
(DSP) campaigns that leverage Amazon product-level shopping signals
to drive traffic to their ecommerce websites. By combining insights
from their Amazon.com listings—like product views and
purchases—with shopping signals from their own website, merchants
can remarket to these shoppers with ads across thousands of
third-party apps and websites. More than 80% of merchants who’ve
used Amazon DSP for Buy with Prime have reported meeting or
exceeding their return on ad spend (ROAS) goals.
- Integrating Delivery Estimates in TikTok Ads – Buy with
Prime merchants will be able to display the Prime brand and
real-time delivery estimates in their TikTok Ads next month. After
clicking the Shop with Prime button within the merchant’s ad,
shoppers will be directed to the merchant’s website to place their
order. Featuring the familiar Prime delivery estimate will help
merchants stand out, drive traffic from social channels, and
increase conversion.
“Within two weeks of using Amazon DSP for Buy with Prime to
remarket to engaged shoppers across the web, it’s already our
second-highest performing ad channel giving us an incredibly strong
return on advertising spend,” said Tommy Kowalski, vice president
of digital commerce for HEYDUDE, a Buy with Prime merchant.
Delighting Buy with Prime Shoppers with New Ways to Pay and
Check out
Continuing the Buy with Prime journey to extend Prime shopping
benefits beyond Amazon.com, the company is rolling out enhancements
to the Buy with Prime shopping experience, including:
- Expanded Payment Options with PayPal – For participating
brands integrating using the Buy with Prime API, PayPal is now
available at checkout after shoppers log in to their Amazon
account. And starting next year, Prime members will be able to
perform a one-time link of their Amazon account to their PayPal
account so that Prime free, fast shipping benefits are available
automatically whenever they use PayPal while shopping with Buy with
Prime on participating merchants’ websites.
- Purchase items with Prime and without Prime in one Checkout
via Shopify Stores – Using the existing Shopify cart and
checkout, shoppers can now purchase items with Prime and without
Prime, together in one order. This capability extends the
functionality of the Buy with Prime app for Shopify that launched
in the Shopify App Store last year to help merchants increase their
units per order and average order value.
Driving Sales Growth with Amazon Multi-Channel
Fulfillment
With Amazon Multi-Channel Fulfillment, merchants can leverage
Amazon’s fulfillment network to pick, pack, ship, and deliver their
orders from channels beyond Amazon.com, including their own
website, other ecommerce marketplaces, and social media channels.
This solution works with over 100 prebuilt integrations or
merchants can build a custom integration tailored to their
needs.
Amazon MCF has grown to serve over 200,000 U.S. merchants and
seen a 70% year-over-year increase in total orders fulfilled by the
service so far this year. To further improve the delivery
experience and drive traffic to merchants’ websites, Amazon MCF is
introducing:
- Speeding Up the Amazon MCF Standard Delivery Option by
40% – As Amazon continues to invest in speed throughout its
fulfillment network, Amazon MCF is now reducing its Standard
Delivery option from 5 business days to 3 business days at no extra
cost to merchants. Customers can now enjoy this faster delivery
speed along with deliveries made 7 days a week.
- MCF Fast Badges for Merchant Websites – Like with Buy
with Prime, merchants can now show a dynamic, real-time delivery
estimate on their website. MCF fast badges give shoppers visibility
into when they'll receive the product early in their shopping
journey, and helps merchants increase shopper conversion. For
example, sports apparel company NXTRND saw an 8.9% increase in
revenue using an Amazon MCF delivery estimate.
- Delivery Estimates in Google Shopping and TikTok Ads –
This month, merchants will also be able to show an estimated
delivery date in their Google Shopping ads and search results, and
in their TikTok ads. Displaying a fast, reliable delivery speed on
ads can help merchants drive more shoppers to their site while
boosting their ROAS.
“With Amazon Multi-Channel Fulfillment, our ability to scale was
essentially unlimited. We didn’t have to buy warehouses, trucks,
planes, or other logistics resources like packaging or labels—we
could rely on Amazon to provide that,” said Craig Barnell,
co-founder and chief operating officer, Fishers Finery, an Amazon
MCF merchant. “Amazon has helped us to exceed customers’
expectations. In fact, we regularly get emails from customers
saying, ‘I can’t believe how fast and on-time our package got to
us!’”
Merchants interested in learning more can visit the Buy with
Prime website or Amazon MCF website.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240918507437/en/
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