Strategic Management and Opportunity Corp. Delivers the Goods; Looks to Partner With Digital Coupon Provider
10 Agosto 2010 - 4:42PM
Strategic Management and Opportunity Corp. (Pink Sheets:SMPP) CEO
Julienne Audette is pleased to announce that the company has
entered discussions with a Seattle area digital coupon delivery
service, utilizing a platform proven effective in several major
markets nationwide.
The company's principals, with which Strategic has entered
discussions, have been in the Yellow Pages and
News/Print/Advertising industry for several years to
date. Their focus has always been on local and niche market
advertising, and recent technology and user trends allow for their
expansion into the coupon platform market, which is increasing
significantly.
"This is a tremendous step for us, especially in line with our
development of the VSP platform in considering added-value
components," states Audette. "We are discussing toward having this
company primarily serve as lead generators for Strategic MPP, with
us managing the sale of the video component. Video would be a new
valuable addition to their current offerings. Other coupon
services do not currently include video as part of their ad bundle.
We are confident that this fact positions Strategic at the head of
the pack with its VSP."
Audette continues, "Creating a winner here sets us up nicely for
additional marketplaces. It also further positions Strategic
as the publisher, allowing us to set the parameters of mark-up with
SMPP and its shareholders to share in revenues with non-IYP
affiliates. This would be a progressive success for all involved,
as it allows for extension of revenue opportunities while staying
intact with our overall core business model and target
markets."
According to Coupons.com, "Printed savings from digital coupons
exceeded $1 billion for the year ending June 2010, a 100 percent
increase from $529 million in the prior year. This includes savings
printed or loaded to a store loyalty card. For the month of June
alone, printed savings accumulated to more than $110 million, a
record number." It goes on to mention, "Growth is attributed
to several key factors, including continued consumer adoption of
online printable, save to store loyalty card and mobile coupons and
increased use of digital coupons by brand marketers, including
manufacturers and retailers alike."
"Working with this platform will also enable us to broaden our
base while keeping in line with our mission of producing and
distributing high quality advertising video at a price everyone can
afford," concludes Audette.
Safe Harbor: This release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Statements contained in this release that are not
historical facts may be deemed to be forward-looking statements.
Investors are cautioned that forward-looking statements are
inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain
risks and uncertainties including, without limitation, ability to
obtain financing and regulatory and shareholder approvals for
anticipated actions.
CONTACT: Strategic Management and Opportunity Corp
Investor Relations
contact@smpptech.com
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