Strategic Management & Opportunity Corporation Announces Potent Product Line for its Video Sales Platform
17 Agosto 2010 - 10:43AM
Strategic Management and Opportunity Corporation (Pink Sheets:SMPP)
announces its initial product line for the company's flagship Video
Sales Platform (VSP). VSP is a powerful hybrid of marketing and
technology developed by Strategic MPP to revolutionize digital
sales for the Internet Yellow Pages industry and beyond. VSP uses a
simple yet dexterous video component as the foundation for an
abundance of features for both the company and their prospective
customers.
CEO, Julienne Audette, a veteran of both video production and
Internet Yellow Pages, says the focus of the product-line is "a
streamlined approach to online video ad production which is both
cost-effective and user-friendly for customers, regardless of
whether they are tech savvy or web-challenged; and for the company
altogether profitable with attractive margins due to the allowances
provided by our in-house IP, contracted local crews and overall
industry demand."
Strategic's VSP offers four core products: a 15-second video
spot, a 30-second video spot and a 60-second video spot, which fall
under the ViP module and a unique ViM 60-second video
spot. "The ViP is done completely online," states Audette.
"Once the advertiser has purchased a ViP, the highly intuitive
technology on our website walks them through the process of
providing our editors with everything we need to make their video,
they even get to choose their own voice talent from our talent pool
on the site," Audette says. "It's a highly effective,
cost-efficient measure which carries a company from dull text to
dynamic spotlight."
The ViM is a full service, on-location shoot. "Our Project
Management team works with the client (business owner) and our
camera operator to line up the on-location shoot. The process is
very simple and an effective shoot only takes an hour or two per
location. It's all about making it as efficient as possible, which,
in our case, translates directly to profitability. We aim for a 48
hour turnaround from when we have footage gathered to a fully
produced & cut online 60-second spot," states Audette.
Strategic MPP is putting the customer first, with the idea that
it will organically attract the mass majority of business owners
out there that fit into three categories: those too busy to push
through a high-tech learning curve, those that choose to take a
hands-on approach and those with a limited budget looking to boost
their online profiles.
Audette comments, "There are video creation websites out there
that let people make their own ads, which creates a lot of
inconsistency in the quality of online ads. There are also full
production houses that are expensive and take a lot of time to
produce. Strategic MPP has created an IP porridge that Goldilocks
would say is 'just right!'" says Audette. "Simplicity and high
production value are key factors in attracting business for
VSP. Our production turnaround and
resources are both compelling for small business
marketers and simple enough to be user-friendly. For anyone
that takes showcasing their business online seriously and is
ready to take it to the next level with video
advertising, VSP is the platform for them."
According to Audette, streamlining the video production process
and adhering to strict quality guidelines really sets VSP apart
from the competition on the production side of the site. "What we
learned through working on larger projects is that we could create
a more efficient process for video production that also serves
as a powerful sales tool, all without sacrificing quality," Audette
says.
She goes on to explain that there is a cornucopia of
tech-talented people willing to ensure VSP delivers on its
promises. "We are in the process of renewing some 1200 contracts
with Camera Operators and Editors around the nation," said Audette.
"Once the platform is complete, camera operators, editors and voice
talent from anywhere in the country will be able to test right on
the site to see if they qualify to be one of our contracted
production people. These savings go directly toward Strategic MPP
revenues."
The company has already garnered interest from prospective
clients with an LOI in place for an engaging digital coupon
component. In the meantime, "It's all back-end and creative
work, but we're set to launch in the near future with full
tanks and plan to release screenshot and additional components with
inherent qualities that we are confident will facilitate
profitability and position Strategic MPP as a market leader in our
industry," concludes Audette.
Safe Harbor: This release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Statements contained in this release that are not
historical facts may be deemed to be forward-looking statements.
Investors are cautioned that forward-looking statements are
inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain
risks and uncertainties including, without limitation, ability to
obtain financing and regulatory and shareholder approvals for
anticipated actions.
CONTACT: Strategic Management & Opportunity Corp.
Investor Relations
contact@smpptech.com
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