Strategic Management & Opportunity Corp VSP Scripts for Client Success
27 Agosto 2010 - 10:21AM
Strategic Management & Opportunity Corporation (Pink
Sheets:SMPP) announces today that it has signed a copywriter to
create sample scripts for each heading in the yellow pages for its
dynamic VSP product suite platform.
SMPP CEO Julienne Audette comments, "This is a big step as we
enter a new era of local listings in which companies will have the
opportunity to have a listing truly representative of their
business model, its offerings and overall corporate 'personality',
branding and local reviews, all-in-one. We have created a video
product line that is streamlined, allowing us to get the videos on
the web within days of having all of the assets we need to create
the video."
One of those assets is the dynamic Voiceover feature,
transforming each listing into its own virtual marketing 'spot'.
"We know that no one is better at describing their business than
the business owner themselves but we also recognize that not
everyone is a writer. For that reason, we are including sample
scripts for the videos we produce, for each heading in the yellow
pages."
The VSP scripts will show people how many words they can use for
each video and the kind of information they should include. On
average, according to industry standards, a 15-second spot is going
to run about 35 or 40 words, whereas a 60-second spot will run
between 160 to 175 words.
"We want people to be creative in talking about their businesses
but we also want to help them get the most out of their timeframe,"
states Audette. "The scripts allow the customer to be comfortable
in expressing the attributes of their business with confidence that
efficiency and eloquence will not be sacrificed."
SMPP execs are confident that this feature is one that will be
attractive to the majority of its customers. "Radio, television,
etc. all have writers that come with your spots; why shouldn't your
local listing?" adds Audette. "We feel that taking a business
owner's own words and combining them with professional voice talent
will make for a message that is both personal and powerful."
The Kelsey Group expects video ad products to command 11.6% of
the online advertising budgets of small and medium-sized businesses
(SMBs) by 2012.
The popularity of online video has trickled down to the local
level in the form of SMB video advertising that accompanies local
listings and business profiles, according to The Kelsey Group. It
said considerable opportunity exists in two growing market
segments: video production companies targeting SMBs and Yellow
Pages publishers adding video to their local sales bundles.
According to the report, the general appeal of video and its
simplicity are leading to relatively high close rates from deployed
sales representatives. This includes new advertisers that are not
traditionally sold on Yellow Pages advertising.
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Safe Harbor: This release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Statements contained in this release that are not
historical facts may be deemed to be forward-looking statements.
Investors are cautioned that forward-looking statements are
inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain
risks and uncertainties including, without limitation, ability to
obtain financing and regulatory and shareholder approvals for
anticipated actions.
CONTACT: SMPP
Investor Relations
Gerrard Hollister
(310) 909-7988
SMPP@GerrardHollister.com
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