EXPLORE. ADVENTURE. CONQUER.: Super League Brings Clarks Into Roblox, Inspiring Audiences To Take On Extraordinary Challenges in a Spectacular New Digital Realm
14 Junho 2023 - 9:00AM
Super League (Nasdaq: SLGG), a global leader in
providing immersive experiences across the world's largest
metaverse gaming platforms, takes another leap into the gaming
metaverse, this time with
Clarks, the legendary
innovative shoemaker, with the launch of the exhilarating
PLAYPRINTS World on Roblox. This exciting partnership began with
Melon, acquired in May 2023 by Super League. Together with Clarks,
the two companies have created a suite of immersive influencer
activities alongside an engaging YouTube channel spotlighting the
thrilling adventures of the PLAYPRINTS squad.
Guided by super-powered PLAYPRINTS sneakers and
PLAYPRINTS heroes, players are tasked with exploring fantastical
worlds as they navigate this immersive digital experience. They can
also explore Clarks' Crystal Cave virtual store which is
overflowing with accessories, and offers the ultimate destination
to snag coveted virtual footwear, morph avatars, and amp up their
gaming prowess – all while encouraging audiences to make their very
own style statements.
Clarks’ PLAYPRINTS shoes feature distinct soles
representing four fun PLAYPRINTS characters, which allow kids to
express their creativity offline too. Inside the themed vehicle,
visitors will find themselves immersed in the PLAYPRINTS universe –
presented with opportunities to engage in friendly competition and
test their skills in PLAYPRINTS World on Roblox.
“We are thrilled to be working with Clarks, a
world renowned innovator in shoemaking, as they expand their
footprint in the metaverse, building upon the foundation begun with
Melon,” said Matt Edelman, President and Chief Commercial Officer
of Super League. “This program is a terrific example of providing
consumers with an end-to-end experience bridging the digital and
physical worlds. Together with Clarks, we are demonstrating in
real-time that it is possible to drive foot traffic simultaneously
on the high street and within a dynamic immersive digital
experience. We are seeing an energizing pace of growth in this area
at Super League, and excited to have such a strong partner helping
us lead the way.”
When it comes to PLAYPRINTS World on Roblox,
creativity is the only limit. Players can dive right into and
through Sandy Flats, plunge into Shimmer Lagoon, sprinkle magic in
Magic Falls and unearth ancient jungles in the Forgotten Forest.
They will discover unique PLAYPRINTS Powers, ranging from Super
Speed and Underwater Access to Shrinkability and Mega Strength,
unlocking secret areas along the way until they face the game's
climax: The Boss Battle with Queen Lena. The mission? Vanquish the
wicked queen, retrieve the magic key, and restore balance to the
PLAYPRINTS kingdom.
Guiding gamers to victory are four outstanding
PLAYPRINTS characters:
- Clowder: the slick
feline
- With his super cool charm and
nimble agility, Clowder is a true PLAYPRINTS kingdom celebrity!
Clowder loves to show off his speed on Sandy Flats, helping gamers
blaze through PLAYPRINTS levels!
- Esme: enchanting sea
guardian
- The dynamic defender of Shimmer
Lagoon, the mystical sea alicorn Esme, uses her aquatic superpowers
to help gamers explore the water-bound PLAYPRINTS kingdom. And when
she joins her fellow PLAYPRINTS heroes on land? Her flippers morph
into wings!
- Maple: petite but fierce
sprite
- Rescuing the day in Magic Falls,
tiny but brave Maple is a valiant fairy trickster with a heart of
gold. Always ready to assist, Maple turns fairy dust into lasso and
shrinks PLAYPRINTS gamers to navigate narrow spaces!
- Rex: powerful dino
dynamo
- Small arms, giant spirit!
Beatboxing pro and skateboarding champ Rex is the vivacious force
of the jungle! As the oldest, strongest inhabitant of the
PLAYPRINTS kingdom, Rex is ready to lend his mighty strength to
conquer obstacles.
With a series of exciting updates on the
horizon, along with exclusive product collections and in-game
appearances planned for 2023, there's much to anticipate.
To play, check out
PLAYPRINTS World on Roblox
About Super League Super League
(Nasdaq: SLGG) is a leading strategically-integrated publisher and
creator of games and experiences across the world’s largest
immersive digital platforms. From metaverse gaming powerhouses such
as Roblox, Minecraft and Fortnite, to the most popular Web3
environments such as Sandbox and Decentraland, to bespoke worlds
built using the most advanced 3D creation tools, Super League’s
innovative solutions provide incomparable access to massive
audiences who gather in immersive digital spaces to socialize,
play, explore, collaborate, shop, learn and create. As a true
end-to-end activation partner for dozens of global brands, Super
League offers a complete range of development, distribution,
monetization and optimization capabilities designed to engage users
through dynamic, energized programs. As an originator of new
experiences fueled by a network of top developers, a comprehensive
set of proprietary creator tools and a future-forward team of
creative professionals, Super League accelerates IP and audience
success within the fastest growing sector of the media industry.
For more, go to superleague.com.
About Clarks Shoes Clarks,
based in Somerset, England, has been at the forefront of innovative
shoemaking since its foundation in 1825, when brothers James and
Cyrus Clark made a slipper from sheepskin off-cuts. At the time it
was ground-breaking: a combination of invention and craftsmanship
that has remained at the heart of what the brand does now. In the
Clarks archive of more than 22,000 pairs are shoes that have
sparked revolutions and defined generations. From the original
Clarks Desert Boot, first designed by Nathan Clark and launched in
1950, to the iconic Wallabee, each design has an instantly
recognisable signature that make it unmistakably Clarks. Clarks is
a global business operating retail, wholesale, franchise, and
online channels in over 100 markets.
CONTACTFor Super LeagueGillian
Sheldongillian.sheldon@superleague.com
For Clarks USclarksus@exposure.net
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