IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content
24 Julho 2023 - 11:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands and agencies, released its latest research report,
First Look: The Impact of Threads, today. The report is based on a
survey of more than 1,200 U.S. social media users ages 18-60-plus.
It aims to understand the state of adoption, usage, and awareness
of Threads, Meta’s newly launched text-based Twitter rival, during
the platform’s first 10 days.
Threads launched on July 5, 2023, and according to IZEA
research, 27% of all social media users surveyed created an account
during the first 10 days and 60.9% of those identifying as
influencers have already joined the platform.
“Over the years, we've seen influencers be the first to try new
apps, and that's certainly been true with Threads," said Ted
Murphy, IZEA Founder and CEO. “As trendsetters, creators eagerly
seized the opportunity to test the new app's potential for engaging
with their followers and making money from their influence, with
54% of influencers already posting sponsored content on
Threads.”
According to IZEA research, 38.1% of respondents said curiosity
is the main reason they wanted to create a Threads account,
compared with 32.1% of respondents seeking a Twitter
alternative.
Threads launched with similar features to Twitter and was
quickly labeled a rival, gathering more than 100 million sign-ups,
according to Meta CEO Mark Zuckerberg. Our survey found that 90% of
active Threads users think the app will be a good place for brands
and influencers.
“In less than one week, Threads had 100 million sign-ups, which
is quite impressive,” continued Murphy. “The challenge for Threads
will be maintaining engagement and interest in the platform.
Initial excitement shows there is demand for a fresh platform,
which could be an opportunity for brands and influencers. However,
nearly half of the new users ages 18-29 indicated they have already
deactivated or deleted their accounts.”
Threads Launch:
- Gen X was most likely to join Threads, with 36% of those ages
45-60 creating an account, compared to only 9% of those over
60.
- More males than females signed up, with 33.2% of males joining
compared to 21.9% of females.
- Social media influencers continued their roles as trendsetters,
with 60.9% creating accounts in the first 10 days.
Threads Usage:
- 67% of continuing Threads users say they have used the app more
frequently than when they initially signed up.
- 71% of Threads users expect to check their feed at least once
per day.
- Curiosity is the most selected reason for creating a Threads
account, while wanting a Twitter alternative is No. 3.
Threads and Influence:
- 90% of active Threads users think the app will be a good place
for brands and influencers.
- 83.5% of social media influencers are open to monetizing their
Threads posts.
- 54% of social media influencers have already posted sponsored
content on Threads.
Threads Impact:
- 50% of Threads users say that the app’s ownership by Meta
positively impacts them to use it more.
- 28% of all social media users aware of Threads say that Meta's
ownership of Threads is a top concern.
- When surveying people with Twitter and Threads accounts, those
ages 45 to 60 are the only group most likely to prefer using
Twitter over Threads.
Leaving Threads:
- Nearly half of 18- to 29-year-olds who joined Threads have
already deactivated or deleted their accounts.
- Females are more likely to have shut down their accounts than
males.
- 28% of users that have deactivated or deleted their account say
that they received unwanted attention or harassment from other
users.
The report is available to download for free at First Look: The
Impact of Threads. If you are interested in partnering with a brand
or influencer, visit izea.com.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive a measurable return on
investment.
Safe Harbor Statement
All statements in this release that are not based on historical
fact are “forward-looking statements” intended to qualify for the
safe harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, which
are based on certain assumptions and describe our plans, strategies
and expectations, can generally be identified by the use of
forward-looking terms such as “can,” “may,” “will,” “would,”
“could,” “should,” “expect,” “anticipate,” “hope,” “estimate,”
“believe,” “intend,” "likely," "projects," “plans,” "pursue,"
“resulting in,” "strategy" or "future," or the negative of these
words or other words or expressions of similar meaning. Examples of
forward-looking statements include, among others, statements we
make regarding expectations concerning IZEA’s ability to increase
revenue and bookings, growth or maintenance of customer
relationships, and expectations concerning IZEA’s business
strategy. Forward-looking statements involve inherent risks and
uncertainties which could cause actual results to differ materially
from those in the forward-looking statements, as a result of
various factors including, among others, the following: competitive
conditions in the content and social sponsorship segment in which
IZEA operates; failure to popularize one or more of the marketplace
platforms of IZEA; changing economic conditions that are less
favorable than expected; and other risks and uncertainties
described in IZEA’s periodic reports filed with the Securities and
Exchange Commission. The forward-looking statements made in this
release speak only as of the date of this release, and IZEA assumes
no obligation to update any such forward-looking statements to
reflect actual results or changes in expectations, except as
otherwise required by law.
- IZEA Research Finds 54% of Influencers on Threads Have Already
Posted Sponsored Content
Toni-Ann Burke
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
IZEA Worldwide (NASDAQ:IZEA)
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