IZEA Introduces Dynamic Content Requests in IZEA Flex
13 Outubro 2023 - 11:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands and agencies, today announced the release of Dynamic
Content Requests in IZEA Flex, its comprehensive influencer
marketing platform. With Dynamic Content Requests, marketers using
IZEA Flex can solicit content submissions from both the paid
influencers they work with as well as those creators who are
publishing content about their brand organically. The new feature
adds to IZEA Flex’s seamless creator experience that allows
marketers and creators to collaborate with ease.
Paid Content CollectionMarketers can invite
paid creators to submit content via email invitation or custom
shortlinks that can be distributed via social media DM or other
means. The system prompts influencers to upload their content,
automatically associating it with the proper campaign, handle, and
contact record within Flex.
Organic Content LicensingMarketers can publicly
distribute a content request on their website or social feed for
broader solicitation of organic content. Submissions through the
system grant marketers a usage license, allowing the marketer to
republish the content on their own social media handles, so long as
they credit the creator. Those who submit content via an organic
content request automatically become a Flex contact, giving them a
direct relationship with the brand for future sponsorship
opportunities.
Dynamic Content Requests make gathering content easy for
marketers and creators alike, with no requirement for creators to
register for the platform. Content can be submitted through the
system via URL or manual upload, with support for text, photos, and
videos.
High-Quality Source MaterialsIn addition to
live, published content, Dynamic Content Requests support the
collection and submission of high-quality original photos, videos,
and other production assets. These assets allow marketers to
utilize influencer-produced content in a variety of ways, from paid
social media ads to print marketing collateral.
Automatic Measurement and AnalysisOnce paid or
organic content is submitted in Flex, this content is actively
measured for engagement. Marketers can associate the content with
other Flex modules for advanced campaign performance tracking and
insights.
“At IZEA, we understand the power of both paid and organic
content,” said Ted Murphy, IZEA’s Founder and CEO. “With our new
Dynamic Content Requests in IZEA Flex, we’re making it easier than
ever for marketers to harness this power by streamlining the
process of gathering, measuring, and licensing content. We’re not
just simplifying the process, we’re enhancing it, providing
high-quality source materials and automatic measurement and
analysis. It’s the best of both worlds, brought together in one
dynamic platform.”
IZEA Flex offers a comprehensive suite of tools to enhance
influencer marketing efforts, catering to the needs of brands and
agencies of all sizes. Other IZEA Flex features include AI
influencer campaign briefs and storyboarding, creator payments,
social listening, performance tracking, and contract
management.
Content Requests are available at no additional cost to all Flex
users. New users can try IZEA Flex with a 10-day free trial. To get
started, visit izea.com/flex.
About IZEA Worldwide, Inc.IZEA Worldwide, Inc.
(“IZEA”), is a marketing technology company providing software and
professional services that enable brands to collaborate and
transact with the full spectrum of today’s top social influencers
and content creators. The company serves as a champion for the
growing Creator Economy, enabling individuals to monetize their
content, creativity, and influence. IZEA launched the industry’s
first-ever influencer marketing platform in 2006 and has since
facilitated nearly 4 million transactions between online buyers and
sellers. Leading brands and agencies partner with IZEA to increase
digital engagement, diversify brand voice, scale content
production, and drive a measurable return on investment.
- IZEA Introduces Dynamic Content Requests in IZEA Flex
Matt Gray
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
IZEA Worldwide (NASDAQ:IZEA)
Gráfico Histórico do Ativo
De Abr 2024 até Mai 2024
IZEA Worldwide (NASDAQ:IZEA)
Gráfico Histórico do Ativo
De Mai 2023 até Mai 2024