IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing services for the world’s leading brands and
agencies, today announced it was recognized by the Muse Creative
Awards for its work with Acer and Designit on their Predator
Gaming campaign at Intel Extreme Masters (IEM) Dallas, one of the
largest esports gaming events of the year.
The companies were awarded Platinum in the Branded Content -
Influencer Marketing category for their Plugged In With Predator
Gaming activation at IEM Dallas 2023. The campaign promoted
Predator Gaming’s Helios 18 gaming laptop and helped cultivate a
relationship between the brand and the esports community.
“We were pleased to work with IZEA and Designit on our Predator
Gaming campaign at IEM and this award demonstrates the program’s
success,” said Richard Black, vice president of marketing, Acer
America. “To date, the content from this campaign has generated
more than 2.5 million impressions and 1 million video views and
engagements, with 100 percent of social media mentions being
positive. It helped us achieve our goal of building the
relationship between the esports community and Predator
Gaming.”
“Earning the trust of our long-time partners at Acer and
Designit is essential, and we are extremely proud of our
relationship and their confidence in our abilities,” said Ted
Murphy, IZEA founder and CEO. “Predator Gaming is not just about
providing top-tier gaming hardware; it’s about making gaming a more
inclusive and welcoming space, regardless of skill level or
background. This campaign brought that mission to the forefront and
we're thrilled to continue bringing exciting experiences to gaming
communities.”
"We're proud to have been a strategic partner alongside IZEA on
the Predator Gaming campaign at IEM Dallas,” said Michael Harding,
social media lead at Designit. “Our collaborative approach aimed to
go beyond typical activations, placing an emphasis on Predator
Gaming's unique value proposition to create a memorable and
resonating experience. Winning the Platinum Muse Creative Award
attests to the campaign’s innovative approach and remarkable
results. We're proud of what we've co-created and look forward to
future collaborations that push the envelope in influencer
marketing."
The Muse Creative Awards, hosted and organized by the
International Awards Associate (IAA), recognizes excellence in
creative design, advertising, and digital media. The awards
received more than 10,000 entries from across the world.
To work with IZEA as either an influencer or a marketer, visit
izea.com. For news and resources, follow IZEA at x.com/izea.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”), is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive a measurable return on
investment.
About ACER Inc.
Founded in 1976, Acer is one of the world's top ICT companies
with a presence in more than 160 countries. As Acer evolves with
the industry and changing lifestyles, it is focused on enabling a
world where hardware, software and services will fuse with one
another, creating ecosystems and opening up new possibilities for
consumers and businesses alike. Acer's 7,700 employees are
dedicated to the research, design, marketing, sale, and support of
products and solutions that break barriers between people and
technology. Please visit www.acer.com for more information.
About Designit, a Wipro company
Designit is a global experience innovation company with
creativity at our core. For more than 30 years, we’ve helped
businesses build competitive advantage and deliver positive change
through creative pragmatism. We use our expertise in strategy,
design, marketing, and tech to create bespoke solutions to the most
complex of client problems. Our clients include Acer, BMW,
Kraft-Heinz, and Microsoft. Across 14 locations from Seattle to
Sydney, we’re home to 700+ designers, analysts, creators,
strategists, and marketers, united by a single ambition to create
the change we want to see in the world and turn innovation into
progress that can be shared by all.
About International Awards Associate (IAA)
Established in 2015, the International Awards Associate (IAA) is
a global organization that is dedicated to recognizing professional
excellence and outstanding achievements in various industries. As
the organizer of a wide range of prestigious award programs such as
the MUSE Creative Awards, MUSE Design Awards, Vega Digital Awards,
NYX Awards, NYX Game Awards, TITAN Business Awards, TITAN Property
Awards, London Design Awards, NY Product Design Awards, and many
more, IAA aims to honor, promote and encourage professional
excellence, from industry to industry, internationally and
domestically, through award platforms that are
industry-appropriate.
- IZEA Wins Platinum Muse Creative Award for Predator Gaming
Campaign
Matt Gray
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
Lisa Emard
Acer
Phone: 949-471-7705
Email: lisa.emard@acer.com
Charlie O'Toole
Designit
Phone: +44 7940 248 603
Email: charlie@velvetpr.biz
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