HP Inc (NYSE: HPQ) today announced the launch of HP Amplify for
All, an initiative which integrates all HP solutions and services
including Poly, Teradici and HyperX into the HP Amplify Program,
offering one unified global1 platform for partner engagement. Going
live on November 1, 2023, the newly integrated partner program will
also be extended to Distribution Partners. HP Amplify Distribution
is the industry’s first program tailored for distributors and marks
the successful implementation of the HP Amplify Program across all
partner categories.
In addition, HP today revealed details for new Commercial
Partner benefits effective November 1, including the More
for More rate multiplier to enhance partner compensation
and Fast Lane, the industry’s first automated
Marketing Development Funds (MDF) reimbursement process. The
company also announced Growth Plays, a new program
element to be rolled out across Commercial and Distribution
Partners in May 2024.
“By leveraging our expanded portfolio and enticing new benefits,
HP partners are uniquely positioned to catalyze substantial,
long-lasting growth,” stated Kobi Elbaz, Senior Vice President
& General Manager, HP Global Channel Organization. “Every
enhancement to the program launched today has been shaped by the
invaluable feedback of our extensive partner network and we are
committed to continually refining the Amplify Program to stay at
the forefront of evolving industry dynamics.”
Doubling Down on Distribution
With the launch of HP Amplify Distribution on November 1,
distributors can benefit from the industry-first foundation of
capabilities, collaboration, and performance. The new program,
optimized for Distribution Partners, removes complexity making it
easier for distributors to take advantage of its many benefits and
engage customers on a deeper level.
“Distribution Partners hold a vital position in the channel
ecosystem and their capabilities have continued to evolve and
expand to meet the growing needs of resellers and customers,” Elbaz
continued. “Based on their unique insights, we designed the Amplify
Distribution program with flexibility in mind, allowing
distributors with foundational capabilities to join seamlessly,
while rewarding those invested in advanced capabilities to
incrementally boost profitability and grow their business.”
New Benefits for Commercial Partners
Amplify More for MoreWith the launch of Amplify
More for More on November 1, 2023, partners who sell across the HP
portfolio will provide a better customer experience and benefit
from higher compensation opportunities. The new More for More rate
multiplier will be provided in addition to the existing core
Amplify incentives. For instance, Power Partners focused on
Personal Systems can easily qualify by increasing sales of
peripherals, Poly headsets and Workforce Solutions product
lines.
Based on partner feedback and HP’s evolving growth strategy, the
company intends to further develop the More for More program in the
upcoming fiscal year, integrating additional incentive metrics to
promote shared success.
Amplify Fast LaneAmplify Fast Lane represents a
first-of-its-kind joint demand generation MDF claiming process,
designed to simplify and accelerate reimbursement for eligible
partners2 through an automated claims and payment procedure.
By speeding up payment turnaround time by up to 50%, the Amplify
Fast Lane program addresses partner pain points and enhances the
overall experience of collaborative marketing efforts. Fast Lane
offers a more efficient, user-friendly MDF claim experience,
enabling qualified partners to focus on optimizing demand
generation initiatives rather than being bogged down in complex
processes.
Amplify Growth PlaysStarting in May 2024, all
HP Amplify Commercial Partners will have access to a new
specialization program built around HP’s growth categories -
Amplify Growth Plays. Focused on driving
opportunities and incremental partner profitability, Amplify Growth
Plays enables a clear path to portfolio specialization. Combined
with unique tools, capabilities and compensation elements, Amplify
Growth Plays rewards partners with tailored benefits for investing
in these customer-driven growth areas.
Examples of the Amplify Growth Plays launching in May 2024
include Managed Print Services, Lifecycle Services, SMB Video
Collaboration Solutions, and HP Software. Upon launch, current
Amplify specializations will evolve to Amplify Growth Plays.
Amplify Impact ExpansionHP also announced today
the expansion of its award-winning Amplify Impact partner
sustainability program to Distribution Partners and five additional
countries: Austria, Belgium, Luxemburg, Netherlands and Finland.
Participating partners across 48 countries will now have access to
HP’s world-class sustainability resources to drive preference and
impact across Climate Action, Human Rights and Digital Equity.
Sustainable practices are not only vital for the future of our
planet – they are good for business. In 2022, Corporate Knights
reported that over 60% of HP's revenue met sustainability
standards3, showcasing consumer preference for eco-friendly
offerings. HP Amplify Impact assists partners with resources to
identify gaps and guidance for achieving sustainability goals,
highlighting the growing significance of ESG strategies.
For more information on today’s news, partner quotes, and the HP
Amplify Program, visit our newsroom.
About HP HP Inc. (NYSE: HPQ) is a global
technology leader and creator of solutions that enable people to
bring their ideas to life and connect to the things that matter
most. Operating in more than 170 countries, HP delivers a wide
range of innovative and sustainable devices, services and
subscriptions for personal computing, printing, 3D printing, hybrid
work, gaming, and more. For more information, please visit:
http://www.hp.com.
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Media ContactHP Media
RelationsMediaRelations@hp.comhp.com/go/newsroom |
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Resources:1 All geographic markets apart from Greater China 2 HP
Amplify More for More and Fast Lane elements are based on partner
eligibility requirements3 Reported in accordance with Corporate
Knights Sustainable Economy Taxonomy (v6.0), HP included revenue
from products certified to eco labels (EPEAT® Gold/Silver, TCO,
Blue Angel, and ENERGY STAR®), products designed using recycled
materials, products that have been recycled, fixed, or resold, and
products as a service with end-of-life management policies
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