SweetWater Brewing Company (“SweetWater Brewing” or
“SweetWater”), the largest craft brewer in the Southeast and a
subsidiary of Tilray Brands, Inc. (“Tilray”) (NASDAQ:
TLRY and TSX: TLRY), announced a new partnership with Atlanta Track
Club, the second-largest running organization in the United States
that delivers world-class running events and training programs
along with community outreach in the Metro Atlanta Area. As the
official beer partner of all Atlanta Track Club, SweetWater will
support Atlanta’s vibrant running community and celebrate the
benefits of an active lifestyle. This will include having a
presence at all Atlanta Track Club events such as the Peachtree
Road Race and Publix Atlanta Marathon Weekend.
Through this collaborative partnership,
SweetWater will enhance race-day experiences by engaging in
activations and working closely with Atlanta Track Club to host
community-building events. SweetWater will also serve its
refreshing selection of craft beers at Atlanta Track Club events as
part of the Peachtree Road Race festivities.
“We are excited to partner with Atlanta Track
Club and support their incredible work,” said Ty Gilmore, President
of U.S. Beers for Tilray Brands. "As a brand deeply rooted in our
community, we believe it’s important to support organizations that
inspire individuals to live balanced and active lives and foster a
strong sense of community through shared experiences.”
"SweetWater Brewing's commitment to community
engagement aligns perfectly with our mission at Atlanta Track
Club," said Rich Kenah, CEO of Atlanta Track Club. "We believe this
partnership will enhance the overall experience for our
participants and provide them with a well-deserved celebration
after their achievements."
Kick off your race experience with SweetWater
Brewing at the Publix Atlanta Marathon Weekend, February 24-25,
2024. Don't miss the chance to celebrate with a cold, refreshing
SweetWater brew, the official beer of the Atlanta Track Club.
About SweetWater Brewing
SweetWater Brewing Company, the largest craft
brewer in the southeast, is an award-winning brewery known for its
stash of heady brews including the original 420 Extra Pale Ale and
loads of IPAs. Sweetwater’s craft beers and ready-to-drink
cocktails are available coast to coast and in more states than ever
before. Inspired by the outdoors, SweetWater is a passionate
advocate for healthy waterways and conservation
initiatives. Through its annual Save
Our Water
campaign, SweetWater continues to raise
funds to support nonprofit organizations fighting for clean water
and habitat conservation, including the Waterkeeper Alliance,
Bonefish & Tarpon Trust, and Trout Unlimited.
SweetWater Brewery is a subsidiary of Tilray
Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global
cannabis-lifestyle and consumer packaged goods company inspiring
and empowering the worldwide community to live their very best
life.
For further information about SweetWater Brewing
Company, please visit www.sweetwaterbrew.com and
follow @SweetWaterBrew.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY),
is a leading global cannabis lifestyle and consumer packaged goods
company with operations in Canada, the United States, Europe,
Australia, and Latin America that is changing people's lives for
the better – one person at a time – by inspiring and empowering a
worldwide community to live their very best life, enhanced by
moments of connection and wellbeing. Tilray’s mission is to be the
most responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of
well-being, visit www.Tilray.com and follow @tilray on
all social platforms.
About Atlanta Track Club
Atlanta Track Club is a nonprofit committed to
creating an active and healthy Atlanta. Through running and
walking, Atlanta Track Club motivates, inspires and engages the
community to enjoy a healthier lifestyle.
With more than 30,000 members, Atlanta Track
Club is the second largest running organization in the United
States. In addition to the AJC Peachtree Road Race
(peachtreeroadrace.org) – the largest 10K running event in the
world, the Publix Atlanta Marathon, PNC Atlanta 10 Miler and
Invesco QQQ Thanksgiving Day Half Marathon, Atlanta Track Club
directs more than 30 events per year. Through the support of its
members and volunteers, Atlanta Track Club also maintains a number
of community initiatives including organizing and promoting the
Kilometer Kids youth running program to metro Atlanta youth,
honoring high school cross country and track and field athletes
through Atlanta Track Club’s All-Metro Banquets and supporting the
Grady Bicycle EMT program. For more information on Atlanta Track
Club, visit atlantatrackclub.org.
Forward-Looking Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause
actual results, performance, or achievement to be materially
different from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events, or otherwise unless required by applicable
securities laws.
For further information:
SweetWater Brewing Company Media:
Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext.
2103,
Tilray Brands Media: Berrin Noorata,
news@tilray.com
Tilray Brands Investors: Raphael Gross, (203)
682-8253, Raphael.Gross@icrinc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f08ba283-f71e-446b-8e10-68e46bde11ae
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