Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), a
leading global cannabis-lifestyle and consumer packaged goods
company, today announced the expansion of its market-leading
cannabis beverage portfolio with the latest release by its
MOLLO® brand, introducing a lineup of new
cannabis-infused non-alcoholic seltzers featuring
the qualities of
high
cannabigerol (“
CBG”) minor
cannabinoid content, reminiscent of consumer favourite go-to low
ABV beverages.
Last year, Mollo launched a few new additions to
its original lineup of refreshing non-alcoholic lagers including
Mollo 5 and Mollo 101 beverages, along with its new fan favourite
non-alcoholic cannabis-infused apple cider beverage,
ORCHARD CHILL’R™, featuring a
balance of THC and CBG. As one of the first cannabis beverage
brands to the market2 post-legalization and fresh into cannabis 2.0
products, Mollo has gained recognition for its unique and
differentiated offerings that consumers know and love and has
become one of the most overt social occasion brands embodying what
it means to enjoy a moment to ‘chill’, outside of life’s busy
days.
As a familiar format, consumers have begun to integrate more
cannabis beverages into their consumption rituals and occasions,
and the requests for lower sugar content along with new flavour
options, have become more desirable for sessionability.
Known to be a popular beverage category even outside of the
cannabis landscape, Seltzers now represent 25% of trending cannabis
beverage unit sales and continue to grow year after year3. With
Mollo’s new release, the brand offers a new spin on seltzers and an
elevated way to consume. While there are a few cannabis-style
seltzers currently available in the market, Mollo Seltzers add more
benefits that appeal to avid cannabis consumers looking for
alternative ways to enjoy the effects offered by cannabis-infused
beverages.
Produced with the consumer experience in mind, Mollo Seltzers
are currently the only cannabis-infused seltzer style beverage in
the Canadian market to primarily focus on minor cannabinoids and
higher CBG content with its 2:1 ratio of CBG:THC versus 1:1 focused
beverages, making them the perfect social beverage to grab and go,
for any occasion.
Best sipped slow, each new Mollo Seltzer contains 10mg of
high-purity THC formulated with nano-emulsified cannabinoids
without any cannabis aftertaste, zero sugar, zero calories, and
three fantastic natural flavours, along with its CBG sidekick of
20mg, all in a sleek 355mL can.
Mollo’s new seltzers include 3 thirst-quenching
flavours:
Mollo’s seltzers will be available nationwide in select
retailers starting next month. To learn more about Mollo,
visit the following website and follow Mollo on social
@mollo_out.
Mollo products are produced on behalf of its licensed producer,
High Park Holdings, Inc. Must be legal age to consume. Sip
Mollo Seltzers responsibly!
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX:
TLRY), is a leading global cannabis-lifestyle and consumer packaged
goods company with four distinct and complementary business
segments including medical and adult-use cannabis, medical
distribution, wellness foods, and beverage-alcohol. Tilray
Brands is on a mission to change people’s lives for the better
– one person at a time - by inspiring and empowering the worldwide
community to live their very best life, enhanced by moments of
connection and wellbeing. Patients and consumers trust Tilray
Brands to be the most responsible, trusted and market leading
cannabis and consumer products company in the world with a
portfolio of innovative, high-quality, and beloved brands that
address the needs of the consumers, customers, and patients we
serve. A pioneer in cannabis research, cultivation, and
distribution, today Tilray Brands’ unprecedented and diversified
production platform supports a portfolio of best-in-class brands in
over 20 countries including comprehensive adult-use and medical
cannabis offerings, hemp-based foods, and craft beverages
across North America, Europe, Australia,
and Latin America.
For more information on Tilray Brands,
visit Tilray Brands, Inc. and follow @Tilray on
Instagram, Twitter, Facebook, and LinkedIn.
Forward-Looking Statements
Certain statements in this communication that are not historical
facts constitute forward-looking information or forward-looking
statements (together, “forward-looking statements”) under Canadian
and U.S. securities laws and within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, that are intended to
be subject to the “safe harbor” created by those sections and other
applicable laws. Forward-looking statements can be identified by
words such as “forecast,” “future,” “should,” “could,” “enable,”
“potential,” “contemplate,” “believe,” “anticipate,” “estimate,”
“plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and
the negative of these terms or similar expressions, although not
all forward-looking statements contain these identifying words.
Certain material factors, estimates, goals, projections, or
assumptions were used in drawing the conclusions contained in the
forward-looking statements throughout this communication.
Forward-looking statements include statements regarding our
intentions, beliefs, projections, outlook, analyses, or current
expectations concerning, among other things, the Company’s ability
to commercialize new and innovative products worldwide and achieve
listed sustainability forecasts. Many factors could cause actual
results, performance, or achievement to be materially different
from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events, or otherwise unless required by applicable
securities laws.
Contacts:
Tilray Brands Media:Kaitlin
Macapagalnews@tilray.com
InvestorsRaphael Gross203-682-8253
1 Mollo 10 was the #2 shipped 2023 innovation in Ontario in May
and June (#6 overall beverage). Source: OCS Dashboard [May1 – June
30].2 Source: Hifyre Data 2019-20203 Source: OCS wholesale data,
May 2023
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