Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat,
today announced a newly renovated and expanded line of Beyond
Crumbles rolling out now in the freezer aisle at grocery stores
across the U.S. The next generation of the company’s plant-based
crumbles will be available in three craveable flavors and have a
good source of protein, are low in saturated fat, and meet the
rigorous nutrition criteria of the American Heart Association’s
distinguished Heart-Check Food Certification Program and the
American Diabetes Association’s Better Choices for Life Program.
Beyond Crumbles are juicy, bite-sized crumbles
that go from frozen to finished in just a few minutes for a
delicious and healthy protein option at breakfast, lunch or dinner.
Made with clean and simple plant-based ingredients, Beyond Crumbles
have 12g of protein per serving with less than 1g of saturated fat
and no cholesterol – nutritionals that make it a heart-healthy1
food. These new plant-based crumbles will be available in three
versatile flavors, Beyond Beef® Crumbles Original, Beyond Beef®
Crumbles Feisty, and the newest flavor, Beyond Sausage® Crumbles
Italian-Style, which will be available this summer. Convenient and
easy to prepare, simply sauté the crumbles for four minutes in a
skillet before adding them to your favorite dish or sauce. From a
Feisty Cauliflower Fundido and rich Sweet Potato Chili to a hearty
Mushroom Bolognese, the crumbles are endlessly customizable to fit
any recipe.
“We continue to innovate across our product
lines to deliver delicious taste and health benefits alike. For
consumers who love the taste and versatility of beef, but want to
reduce saturated fat and cholesterol in their diet, Beyond Crumbles
offer a convenient, healthy protein for the center of the plate.
Beyond Crumbles’ strong nutritional profile, coupled with its
simple and clean ingredient list, earned the product certification
by the American Heart Association’s Heart-Check program and the
American Diabetes Association’s Better Choices for Life program,”
said Beyond Meat Founder and CEO Ethan Brown.
As part of Beyond Meat’s commitment to
innovating for human health, this announcement follows Beyond
Steak’s earlier certifications by the American Heart Association
and the American Diabetes Association. Additionally, the company
recently announced its new Beyond IV platform, the fourth
generation of the Beyond Burger® and Beyond Beef®, with significant
advancements across taste, health and clean label. The new Beyond
IV products, which will launch at grocery stores across the U.S.
this spring, are the result of a multi-year research effort that
included working with leading medical and nutrition experts to meet
the standards of top health organizations.
Behind the Heart-Check Mark’s Scientific
Nutrition RequirementsThe Heart-Check Mark is part of the
American Heart Association’s mission to fight heart disease and
stroke, with cardiovascular disease as the leading cause of death
in the U.S.2 The American Heart Association’s Heart Check Food
Certification program provides consumers with an easy and reliable
system for identifying healthier foods when reading nutrition
labels. When consumers see the Heart-Check Mark, they instantly
know the food has been certified to meet the nutritional
requirements of the American Heart Association, including being low
in saturated fat and sodium, and having over 10% of the Daily Value
of essential nutrients.
ADA’s Better Choices for Life
ProgramWith 1.2 million Americans diagnosed with diabetes
every year, the Better Choices for Life Program uses the American
Diabetes Association’s evidence-based guidelines to help consumers
make informed choices about the foods they purchase. Nutrition is
an important component of diabetes treatment and prevention.
Consuming adequate protein is essential for those with and without
diabetes, and according to the American Diabetes Association,
plant-based proteins provide quality protein, healthy fats, and
fiber.
Advancing Research on the Health
Benefits of Plant-Based MeatBeyond Meat is proud to
support scientific and evidence-based research on the health
implications of shifting from animal-based meat to plant-based
meat. For example, in the SWAP-MEAT study, which was published in
The American Journal of Clinical Nutrition, researchers reported
the positive impacts of replacing animal-based meat with Beyond
Meat’s plant-based meat over an eight-week period, including the
improvement of several cardiovascular disease risk factors, such as
LDL cholesterol levels and TMAO. Beyond Meat continues to support
ongoing studies at the Plant-Based Diet Initiative at Stanford
University School of Medicine and also has a multi-year agreement
with the American Cancer Society to advance research on plant-based
meat and cancer prevention.
Consumers can find the new Beyond Crumbles by looking for the
yellow “new” bar across the top of the package. The Beyond Beef
Crumbles are rolling out now in the freezer aisle at grocery stores
nationwide, and the new sausage flavor will be available this
summer. For more info, visit the Beyond Meat website and store
locator.
About Beyond MeatBeyond Meat,
Inc. (NASDAQ: BYND) is a leading plant-based meat company offering
a portfolio of revolutionary plant-based meats made from simple
ingredients without GMOs, no added hormones or antibiotics, and 0
mg of cholesterol per serving. Founded in 2009, Beyond Meat
products are designed to have the same taste and texture as
animal-based meat while being better for people and the planet.
Beyond Meat’s brand promise, Eat What You Love®, represents a
strong belief that there is a better way to feed our future and
that the positive choices we all make, no matter how small, can
have a great impact on our personal health and the health of our
planet. By shifting from animal-based meat to plant-based protein,
we can positively impact four growing global issues: human health,
climate change, constraints on natural resources and animal
welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on
Facebook, Instagram, Twitter and TikTok.
Beyond Meat Forward Looking
StatementsCertain statements in this release constitute
“forward-looking statements.” These statements are based on
management’s current opinions, expectations, beliefs, plans,
objectives, assumptions or projections regarding future events or
future results. These forward-looking statements are only
predictions, not historical fact, and involve certain risks and
uncertainties, as well as assumptions. Actual results, levels of
activity, performance, achievements and events could differ
materially from those stated, anticipated or implied by such
forward-looking statements. While Beyond Meat believes that its
assumptions are reasonable, it is very difficult to predict the
impact of known factors, and, of course, it is impossible to
anticipate all factors that could affect actual results. There are
many risks and uncertainties that could cause actual results to
differ materially from forward-looking statements made herein
including, most prominently, the risks discussed under the heading
“Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the
year ended December 31, 2023 filed with the U.S. Securities and
Exchange Commission (“SEC”) on March 1, 2024, as well as other
factors described from time to time in Beyond Meat’s filings with
the SEC. Such forward-looking statements are made only as of the
date of this release. Beyond Meat undertakes no obligation to
publicly update or revise any forward-looking statement because of
new information, future events or otherwise, except as otherwise
required by law. If Beyond Meat does update one or more
forward-looking statements, no inference should be made that Beyond
Meat will make additional updates with respect to those or other
forward-looking statements.
Media ContactShira
Zackaishira.zackai@beyondmeat.com
————————————————————1 Diets low in saturated fat and
cholesterol, and as low as possible in trans fat, may reduce the
risk of heart disease.
2 Heart Disease and Stroke Statistics - 2023 Update. American
Heart Association
https://professional.heart.org/en/science-news/heart-disease-and-stroke-statistics-2023-update?utm_campaign=sciencenews22-23&utm_source=weekly-sn&utm_medium=email&utm_content=phd-01-25-23
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/fb71e93d-24cd-449c-849c-94446fda1499
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