Strategic Mgmt & Opportunity Corp. VSP Platform Gets Dressed for Fall Success
26 Agosto 2010 - 12:30PM
Marketwired
Strategic Management & Opportunity Corporation (PINKSHEETS:
SMPP) announces today that it is underway with final steps on
Strategic's VSP Product Suite to have it readied for market October
2010. The company is currently reviewing proposals from both
independent graphic designers and top-tier graphic design firms to
build VSP brand equity and overall market appeal in line with the
high-powered, multi-functional aspects and features inherent to the
software itself.
SMPP CEO, Julienne Audette comments, "The backend programming
and base-code foundation is perhaps the most crucial part of the
entire process. That said, it's also the least sexy, enveloped in
technical code and IT jargon that is not easily digested by those
unfamiliar with the various languages and processes involved. We
can't thank shareholders enough for their patience as we work
diligently to prepare VSP for market. Our goal right now is to have
the platform ready to show by early October and ready to go later
this fall. The basic platform will be integrated with a
cutting-edge, dynamic design for an overall compelling,
user-friendly, aesthetically alluring product. Much like a
caterpillar in a cocoon, it's what emerges that will truly
demonstrate the power of this proprietary technology as part of a
16 billion dollar market."
Audette is right on the money. According to a new report from
Borrell Associates, notes John Cook's Venture Blog, local online
advertising is forecast to grow by nearly 18 percent in 2011 from
$13.7 billion this year to $16.1 billion in 2011. PaidContent notes
the bullish forecast, pointing out that Borrell previously had
predicted local online ad spending to hit the $16 billion mark in
2012.
The Borrell report suggests that the big driver -- both
nationally and locally -- will be targeted display advertising. The
firm expects that that market alone will grow almost 60 percent
next year to $10.9 billion in national and local ad spend
combined.
"While national advertisers will increase their use of targeted
display by nearly 50%, local advertisers will outperform even
that," the report said. "Use of targeted display by advertisers
local to the markets where their ads run will more than double,
reaching more than $2.3 billion next year." Another growth area
remains streaming video advertising, which is expected to grow by
60 percent next year.
The designers under review for Strategic's VSP are seasoned
professionals with extensive experience in both large project
development as well as consummate brand architecture and brand
equity strategies. "Hitting the marketplace in October is ideal
timing for Strategic as many publishers make their big marketing
decisions for 2011 in October-November," states Audette. "The
branding, in line with a dynamic platform with enormous potential
for additional features, not to mention mobile and social
networking counterparts, sets us to hit the ground running
immediately upon development completion."
Strategic is readying itself for a dense Fall 2010 Trade Show
and Conference lineup giving VSP access to thousands of potential
publishers and customers coast to coast.
Strategic shareholder? 'Follow', 'Like' and
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Safe Harbor: This release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Statements contained in this release that are not
historical facts may be deemed to be forward-looking statements.
Investors are cautioned that forward-looking statements are
inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain
risks and uncertainties including, without limitation, ability to
obtain financing and regulatory and shareholder approvals for
anticipated actions.
Release Prepared by: NMR, LLC
SMPP contact: Investor Relations, SMPP Gerrard Hollister
SMPP@GerrardHollister.com +1 (310) 909-7988
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