In National Survey, More Than 50% of Canadians
Express Interest in Indoor Rowing
Row Now On Sale in Current Peloton Delivery
Markets
NEW
YORK, Oct. 24, 2023 /CNW/ -- Peloton (NASDAQ:
PTON) announced today Peloton Row is now available for
purchase in Canada via Peloton
stores across the country or online at www.onepeloton.ca/row. A
recent Peloton survey of more than 2,200 Canadians revealed 52% of
Canadians have an interest in using indoor rowing machines for
exercise, supporting the company's addition of Peloton Row to the
existing portfolio of Peloton equipment in Canada, including Peloton Bike, Bike+, Guide
and Tread.
"Our recent research shows 1 in 3 of the Canadians surveyed are
interested in self-guided, shorter workouts," said Manu Seigner, Peloton's General Manager,
International. "As we head into the holiday season, the need for
this option becomes more important, as it is even harder to
prioritize your fitness routine. For those short on time and in
need of an efficient workout, Peloton Row works 86% of your muscles
in as little as 15 minutes. Peloton works to meet Members where
they are anytime, anywhere with fitness options that meet their
needs."
Peloton Row combines the innovative software, premium hardware
design, and exclusive content that make up the signature Peloton
experience with a unique low-impact, full-body cardio and strength
workout. Made for anyone, anytime, Row offers features and content
for all levels from beginner to advanced-rowers, including:
Instructed Row; Row Bootcamp, offering cardio classes interspersed
with off-Row strength movements; Scenic Row; and Just Row, for Members interested in creating
their own fitness experience without instruction. Beginner-friendly
content options include Form & Drills classes and You
Can Row, an introductory 3-week
program for beginners to learn the basics and gain confidence.
Peloton Row is available for an introductory offer price of
$3,370 CAD including delivery and
set-up until January 9, 2024. After
the introductory offer period, Peloton Row will be available at
$3,845 CAD. Financing options for
Peloton Row are available through Affirm.
Peloton Row's key features include:
- Form Assist: Individually calibrated, on-screen feedback
highlights areas for improvement in real time so Members can adjust
their form and strengthen their stroke as they row.
- Form Rating and Insights: Post-class analytics and
insights measure performance and progress over time. Members
receive a detailed breakdown and rating of form and metrics after
each class to help them optimize their rowing technique.
- Personal Pace Targets: Customizable pace targets
contextualize instructors' cues to help Members gauge how much
intensity is needed at every interval to stay on track. Allows
rowers of all experience levels to feel challenged and welcomed to
the workout.
- 23.8" HD Swivel Screen: Swivel screen pivots 45 degrees
to bring the studio energy into the home and seamlessly move from
Peloton Row to floor-based content, including Row Bootcamp and
Strength.
- Electronically-Controlled Resistance: Each stroke is
frictionless and near-silent so workouts won't disrupt the
household.
- Vertical Stowability: Safe, sleek, and seamless storage
with an included upright wall anchor to allow Peloton Row to work
for all spaces.
- New Content and Instructors for All Levels: Expert
instructors Matt Wilpers,
Adrian Williams, Ash Pryor,
Alex Karwoski and Katie Wang lead class formats such as Instructed
Row, Row Bootcamp, Guided Scenic and Live classes. Their diverse
skill sets ensure Members have a variety of levels and teaching
styles to choose from.
The Peloton Row is now available in all Canadian regions to
which Peloton currently delivers. More information can be found at
www.onepeloton.ca/row.
About Peloton
Peloton (NASDAQ: PTON), provides Members
with expert instruction, and world class content to create
impactful and entertaining workout experiences for anyone, anywhere
and at any stage in their fitness journey. At home, outdoors,
traveling, or at the gym, Peloton brings together immersive
classes, cutting-edge technology and hardware, and the Peloton App
with multiple tiers to personalize the Peloton experience [with or
without equipment]. Founded in 2012 and headquartered in
New York City, Peloton has
millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information,
visit www.onepeloton.com.
Survey
The survey was conducted by Mosaic in
October 2023, among a sample of 2,200
Canadians across Ontario,
British Columbia, Alberta, Manitoba, Nova
Scotia, Saskatchewan,
New Brunswick and Prince Edward Island.
PRESS CONTACT:
Kath
McDonald
press@onepeloton.com
SOURCE Peloton Interactive, Inc.