MISSISSAUGA, ON, Dec. 4, 2023
/CNW/ - Gingerbread house-making season has arrived! This
year, why not break with tradition and build an edible house that
looks just like your own home for the holidays? To provide the
ultimate inspiration, Pop-Tarts® Frosted Sugar
Cookie Flavour Pastries and Rice Krispies Squares®
Holiday Bars have teamed up with iconic Canadian designer,
Tiffany Pratt, to put a
whimsical twist on the classic gingerbread house inspired by
real Canadian homes from coast to coast.
This sentiment is supported by a recent Ipsos survey*, where 84%
of Canadians stated that holiday celebrations, like gingerbread
house-making, should reflect various types of dwellings, from
apartments, to single family homes, to cottages and mobile homes.
Additional survey findings include:
- 66% of Canadians are seeking new and unique holiday
experiences.
- 83% agree celebrating diverse living arrangements across
multiple generations is a positive and inclusive way to embrace the
holiday spirit.
- Close to half of Canadians (45%) feel pressured to create
family holiday magic but are overwhelmed – good news, they don't
have to be!
For inspiration, designer Tiffany
Pratt's creations are the perfect place to start. "It
was such a joy to partner with Pop-Tarts® and Rice
Krispies Squares® Bars to create these whimsical
and delicious homes," said Tiffany
Pratt, designer. "I love that my creations reflect the
diverse types of homes seen across Canada – from a condo building to a mobile
home to even my signature pink home!"
This holiday season, Canadian families are invited to create
their own "home for the holidays" structures, using the
limited-edition Pop-Tarts® Frosted Sugar Cookie
Flavour Pastries and Rice Krispies Squares® Holiday
Bars. Available at retailers across Canada, Pop-Tarts® and Rice
Krispies Squares® Holiday Bars offer an easy,
delicious, and mess-free holiday activity!
Both festive additions to any holiday house, the
Pop-Tarts® Frosted Sugar Cookie Flavour Pastries
feature up to eight printed fun winter designs, while the Rice
Krispies Squares® Holiday Bars bring jolly red and
green rice to this classic favourite.
"We know that parents are always looking for new ways to add
holiday magic," says Nicole Gawen,
Vice President Marketing & Wellbeing, Kellanova Canada Inc.
"Pop-Tarts® Frosted Sugar Cookie Flavour Pastries and
Rice Krispies Squares® Holiday Bars are key ingredients
for Canadian families looking to build their own personalized "home
for the holiday" creation – whatever they may
be.
About the Study
These are some of the findings of an Ipsos poll conducted
between November 10 and 14, 2023, on
behalf of MSL Group. For this survey, a sample of 1,000 adults aged
18+ in Canada was collected.
Quotas and weighting were employed to ensure that the sample's
composition reflects that of the Canadian population according to
census parameters. The precision of Ipsos online polls is measured
using a credibility interval. In this case, the poll is accurate to
within ± 3.8 percentage points, 19 times out of 20, had all
Canadians aged 18+ been polled. The credibility interval will be
wider among subsets of the population. All sample surveys and polls
may be subject to other sources of error, including, but not
limited to coverage error, and measurement error.
About Kellanova:
Kellanova (NYSE: K) is a leader in global snacking,
international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands in Canada
including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's
Rice Krispies Squares®, Nutri-Grain®,
RXBAR®, Eggo®, and more,
Kellanova's vision is to become the world's best-performing
snacks-led powerhouse, unleashing the full potential of our
differentiated brands and our passionate people. Kellanova brands
generated an estimated $12.6 billion
in net sales in 2022.
Kellanova is guided by our purpose to create better days and a
place at the table for everyone through our trusted food brands. We
are advancing sustainable and equitable access to food by
addressing the intersection of hunger, sustainability, wellbeing,
and equity, diversity & inclusion, with the ambition of
creating Better Days for 4 billion people by the end of 2030. Visit
www.kellanova.ca for more information.
For more information:
Kellanova
Canada media
hotline
905.290.5416
mediahotline.canada@kellanova.ca
MSL
Eva
Pham
Eva.pham@mslgroup.com
647-554-9707
SOURCE Kellanova Canada Inc.