The average consumer scrolls three marathons a
year on their phone – The Marathumb Challenge app is designed to
pit scrolling against steps, encouraging physical activity
ROCKFORD, Mich., Jan. 17,
2024 /CNW/ -- Saucony, a leading global performance
running lifestyle brand, today announced the official launch of The
Marathumb Challenge, a first-of-its-kind branded experience
designed to help users outpace doom scrolling with physical
steps.
Saucony is passionate about helping everyone get outside and
move their feet. Understanding that life tends to get in the way,
the brand partnered with market research company
HarrisX to survey more than 1,000 Americans on how technology
impacts their ability to enjoy the great outdoors. An eye-opening
insight came to the forefront: The average person scrolls on
their phone the distance of three marathons a year, equating to
seventy-eight miles. With over 60% of Americans now reporting that
their daily smartphone usage has increased year over year, Saucony
proposes a simple alternative: Put down your phone and lace up with
The Marathumb Challenge.
The Marathumb Challenge is a branded experience that
measures the distance users scroll and pits it against the number
of steps taken each day/week. For Android users, the platform uses
a proprietary formula to pull metrics on screen time and actively
compares scrolling distance to stepping distance for a real time
view into how you're stacking up. For iOS users, the platform
compares your steps to the average national distance scrolled per
day/week. The first weekly challenge will kick off on Monday, January 22 and will continue for six
weeks. With each new Marathumb Challenge, if a user moves farther
than they scroll, rewards in the form of Saucony-branded
merchandise will be theirs for the taking. Within the platform,
users can track their daily and weekly progress, check out past
wins, and motivate others by sharing completed challenges on their
social media channels, tagging Saucony.
"With Americans scrolling the distance of three marathons a
year on their smartphones, we've identified a fun and
creative opportunity to challenge consumers to move their feet more
than their feed," said Rob
Griffiths, Saucony Brand President. "The launch of the
Marathumb Challenge underscores Saucony's belief in the
transformational power of movement, and we look forward to
continuing to encourage everyone to live a better life by shifting
the balance between screen time and step time."
To ensure the most comfortable running experience, Saucony has
unveiled the Ride 17 sneaker, specifically designed to encourage
consumers to swap screen time for run time. The Ride 17 is a
lightweight running shoe crafted for both everyday movement and
longer runs. Equipped with the latest PWRRUN+ midsole, the Ride 17
provides an unbeatable combination of cushioning and
responsiveness. Consumers can experience a plush feel underfoot
while enjoying the energy return that propels them forward, mile
after mile. The new product is now available at the retail price of
$140. To find a Saucony retailer near
you, visit www.saucony.com.
The Marathumb Challenge platform is available for both iOS and
Android users and can be downloaded via the Apple Store or
Google Play for free. For additional information, follow
Saucony on Facebook and Instagram.
About Saucony
Saucony, the 'Original Running Brand' and a division of
Wolverine World Wide, Inc. (NYSE: WWW), is a leading global
performance running brand that fuses innovation, style and culture.
Widely recognized for award-winning technologies including PWRRUN™
PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical
and lifestyle footwear and apparel across Road, Trail and
Originals. Founded in 1898, Saucony exists to inspire and serve all
humans to live their best life by providing access to running,
self-expression and creating a better world. For more information,
go to www.saucony.com.
The Marathumb Challenge Terms & Conditions
Consumers can view the official United
States rules, terms and conditions HERE. For Canada specific terms and conditions, visit
HERE.
CONTACT: KWT Global, saucony@kwtglobal.com
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SOURCE Saucony