The protein bar brand is leaning into its
"No B.S." motto and invites
Canadians to put the
"work" into "workout" by
launching limited run resistance bands to help
fuel their goals – and even reward them for
it.
TORONTO, Jan. 29,
2024 /CNW/ - Every year, countless Canadians set new
goals with as many as 43 percent focused on
improving their health and wellness, according to an Abacus Data
study.
Today, RXBAR® protein bar is launching a two-part national
giveaway to help Canadians conquer their fitness goals, centered
around a limited run of resistance bands aptly named
RXBands™.
To give away RXBands™ to fitness enthusiasts across the
country, RXBAR® is partnering with three fitness personalities
on Instagram. The resistance bands are equipped with a unique code
that is only revealed when you put in the work to stretch the band.
Canadians can win even more prizes by entering their unique code at
the dedicated website with prizes like an Apple Watch, gift cards
to Sport Chek, and boxes of RXBAR® protein bars up for grabs.
"At RXBAR®, No B.S. isn't just our
motto–it's our mindset,"' says Nicole
Gawen, Head of Marketing at Kellanova. "We wanted to provide
a real, tangible solution to help people stay motivated on their
fitness journey. After all, you get out what you put in, and no
workout proves that better than resistance bands."
Visit Phil Mackenzie
(@leansquad), Beverley Cheng
(@beverleycheng), and Jose Lopez
(@joselopez_fit) on Instagram to enter for your chance to win an
RXBand™ with the contest closing on
February 12.
For contest rules and regulations, please see
www.RXBARBands.com.
For more information please contact: Kellanova Canada
media hotline, mediahotline.canada@kellanova.ca, 905.290.5416
About RXBAR®
RXBAR® is a protein bar made from real, simple ingredients. Every
RXBAR® includes egg whites, dates, and a variety of nuts, and has
12 g of protein. They come in a variety of
flavours including chocolate sea salt, peanut butter chocolate,
blueberry, and vanilla almond. RXBAR® protein bars can be purchased
at your local grocery store.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands in Canada
including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's
Rice Krispies Treats®, Nutri-Grain®,
RXBAR®, Eggo®, and more, Kellanova's vision is to
become the world's best-performing snacks-led powerhouse,
unleashing the full potential of our differentiated brands and our
passionate people. Kellanova brands generated an estimated
$12.6 billion in
net sales in 2022.
Kellanova is guided by our purpose to create better days and a
place at the table for everyone through our trusted food brands. We
are advancing sustainable and equitable access to food by
addressing the intersection of hunger, sustainability, wellbeing,
and equity, diversity & inclusion, with the ambition of
creating Better Days for 4 billion people by the end of 2030.
Visit www.kellanova.ca for more information.
About the Study: Abacus Data
The survey was
conducted between January 7-12, 2022,
with a sample size of 2,200 Canadian adults from a set of partner
panels. All sample surveys and polls may be subject to other
sources of error, including, but not limited to coverage error, and
measurement error.
For media inquiries, please contact: Maya Ventresca, Rethink,
maya.ventresca@rethinkideas.com
*NO PURCHASE NECESSARY. Contest organizer is Kellanova Canada
Inc. Contest is open to all legal residents of Canada (excluding Quebec) who have reached the legal age of
majority in their province of residence. Contest begins at
12:00 AM ET on
January 29, 2024, and ends at
11:59 PM ET on
February 12, 2024. To be declared a winner, such
winner must answer a mathematical skill-testing question correctly
and otherwise fully comply with the official Contest rules. For
complete official Contest rules, visit: www.RXBARBands.com.
Sponsor: Kellanova Canada Inc.,
5350 Creekbank Rd.,
Mississauga, ON
L4W 5L5, Canada.
This Contest is in no way sponsored, endorsed, or administered by,
or associated with Instagram, Inc. Information is being provided to
the Sponsor, not to Instagram, Inc. Any questions, comments or
complaints regarding the Contest must be directed to the Sponsor
and not to Instagram, Inc. Your participation in this Contest must
at all times comply with all applicable Instagram, Inc. terms of
service. In the event of any violation of such terms of service,
the Sponsor may, in its sole and absolute discretion, disqualify
you from the Contest.
SOURCE RXBAR Canada