New Online Marketing Tools Bring Wow! Factor to Showcase Listings on REALTOR.com(R)
23 Agosto 2007 - 7:03AM
PR Newswire (US)
More Photos, Neighborhood Info Tabs, Videos Tours, Open House and
New Listing Icons LOS ANGELES, Aug. 23 /PRNewswire-FirstCall/ --
Smart REALTORS(R) know time is at a premium and purchasing a home
is one of the biggest investment decisions most people make.
Developed to help make listings stand out and to position the
REALTOR as the one-stop-source of local information, REALTOR.com
introduces five new listing features that deliver fresh, dynamic
and comprehensive information quickly and efficiently. These five
new features, including posting up to 25 photos per listing,
Neighborhood Information Tabs, home tours via videos, an "Open
House" button leading to listing details and contact information,
and the "New!" and "New This Week!" indicators, can be accessed on
the Detail Listing Pages of Showcase properties at REALTOR.com, the
most visited real estate search website. "84 percent* of today's
homebuyers say compelling photos and detailed property descriptions
are the most important features to have when searching for a home
online," says REALTOR.com President, Errol Samuelson. "As the
industry leader that understands what consumers want, we're eager
to offer REALTORS the tools they need to showcase a listing so it
stands out and attracts prospective buyers quickly and efficiently.
Through these new features, consumers can find listings faster and
have a better feel about a home before they reach an agent or
broker, which we feel benefits everyone." Photo Gallery Tab -- Up
To 25 Photos REALTORS can now present a slideshow of up to 25
images of a property, up from the original six, that complement
detailed property descriptions. Photos can be pulled from MLS feeds
automatically or submitted by listing agents, and can be viewed in
larger sizes on the Photo Gallery & Listing Detail Pages.
Consumers access photos by clicking the "Photo Gallery" tab on the
top of the listing detail page to experience a more comprehensive
view of the home. Neighborhood Information Tab House hunters can
now explore and learn important details about prospective
neighborhoods while searching for their dream house by clicking the
Neighborhood Tab. Current and detailed neighborhood information,
now available with a click of a button, includes neighborhood
demographics, local schools, places of worship and businesses
displayed with colorful and insightful charts and maps. Home Tours
Via Video -- Anytime REALTORS can now "show" a listed home anytime
to a consumer via videos that give detailed and dynamic information
about a property. Video tours are uploaded directly by agents and
can be produced professionally or shot by agents themselves, giving
potential buyers an "insider's view" of a home before stepping on
property. Video tours, which can also be "shared" with friends
through links, are unique "experiential" tools that increase
information while saving time for both buyers and sellers. "Open
House" Button -- Up-To-The Minute Details and Access The new
clickable "Open House" button, a re-launched feature, is now
visible on the search results page, listing detail page and map
search pages. This upgraded feature allows REALTORS to schedule and
display multiple Open House dates on the same listing. These pages
list open house events that appear within 15 minutes of being
posted and provide information such as date, time, and location, as
well as agent contact information so house hunters can easily
contact agents with questions. The newly enhanced 'mouse-over'
pop-outs show even more detailed information about Open House
events. "New! and "New This Week!" -- Find It First and Fast
Prospective buyers are interested in seeing what listings are new
to REALTOR.com. The "New!" and "New This Week!" labels that now
appear on the search results page and listing detail page for all
newly listed homes on REALTOR.com do that and save time. A listing
is displayed as "New!" when it appears on REALTOR.com for the first
time. After the first day, this notation changes to "New This
Week!" and remains on the property ad from the 2nd day through the
6th day and is removed on day 7. ABOUT REALTOR.COM(R) REALTOR.com
-- "Where the world shops for real estate online" -- is operated by
Move Inc., and is the official Web site of the National Association
of REALTORS. Ranked as the No. 1 homes-for-sale site,
REALTOR.com(R) currently offers potential home buyers access to
over four million property listings as well as the most brokers and
agents to contact. The site also provides REALTORS(R) and the home
sellers they represent with the Internet's largest real estate
marketplace, reaching more than 5.7 million consumers in July
2007.[1] Agents and companies have the power to customize the
resources of the REALTOR.com(R) Web site to maximize their brand
and productivity. The REALTOR.com(R) Web site
(http://www.realtor.com/) is operated by Move, Inc. (NASDAQ:MOVE).
REALTOR(R) and REALTOR.com(R) are registered trademarks of the
NATIONAL ASSOCIATION OF REALTORS(R). REALTOR is a federally
registered collective membership mark, which identifies a real
estate professional who is a Member of the NATIONAL ASSOCIATION OF
REALTORS and subscribes to its strict Code of Ethics. All other
trademarks appearing above are the property of Move, Inc., or of
their other respective owners. This press release may contain
forward-looking statements, including information about
management's view of Move's future expectations, plans and
prospects, within the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. These statements involve
known and unknown risks, uncertainties and other factors which may
cause the results of Move, its subsidiaries, divisions and concepts
to be materially different than those expressed or implied in such
statements. These risk factors and others are included from time to
time in documents Move files with the Securities and Exchange
Commission, including but not limited to, its Form 10-Ks, Form
10-Qs and Form 8-Ks. Other unknown or unpredictable factors also
could have material adverse effects on Move's future results. The
forward-looking statements included in this press release are made
only as of the date hereof. Move cannot guarantee future results,
levels of activity, performance or achievements. Accordingly, you
should not place undue reliance on these forward-looking
statements. Finally, Move expressly disclaims any intent or
obligation to update any forward-looking statements to reflect
subsequent events or circumstances. *2006 National Association of
Realtors "Profiles of Home Buyers & Sellers" (1) comScore Media
Metrix, July 2007 DATASOURCE: Move Inc. CONTACT: Julie Reynolds of
Move Inc., +1-805-557-3080, ; or Kristina Levsky of The Rogers
Group, +1-310-552-4137, Web site: http://www.move.com/
http://www.realtor.com/
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