CAMPBELL, Calif., March 9, 2011 /PRNewswire/ -- Move, Inc.,
(Nasdaq: MOVE), the leader in online real estate and operator of
Realtor.com®, today announced it will expand the reach of agents
and brokers across the Web down to neighborhood levels through an
exclusive agreement with BlockShopper.com, a hyper-local online
real estate news and data site.
As part of the agreement, Move becomes the exclusive national
sales force for all real estate advertisers on BlockShopper and
will syndicate Move ad products on BlockShopper.com for agents
interested in reaching local buyers and sellers. Agents purchasing
community-based ad products on BlockShopper will soon be supported
by Move's rapid response Customer Care team that handled over 1.4
million calls in thousands of communities last year.
"Real estate agents are always looking for ways to stand out and
position themselves as a local expert so they can connect with more
buyers and sellers," said Move, Inc., Chief Executive Officer
Steve Berkowitz. "As
advertising dollars continue to shift online and more consumers
search online for properties, agents need simple and effective
online ad options to reach people at the most local levels.
Move's agreement with BlockShopper makes it easy for agents
to get involved in a localized online community, share knowledge
about the community or specific properties, and increase their
broader Web presence. This agreement builds on Move's commitment to
help connect agents with buyers and sellers, and pushes it down to
the hyper-local levels where sales transactions occur every
day."
BlockShopper.com is one of the fastest growing real estate
websites in the past year, driving 800,000 unique users that viewed
four million pages in January 2011, a
50- and 18-percent year-over-year increase, respectively.
Popular BlockShopper products designed to increase local
visibility and search engine indexing across the Web for agents
include: Local Note Pro - allows agents to write "notes" about
properties on which they have useful knowledge for active buyers,
sellers and homeowners, boosting visibility in search while
creating content to share in social media; and BlockShopper Agent
News Releases – designed to help real estate professionals "make
news" about their listings, sales, or other accomplishments.
"Today BlockShopper.com covers 20 highly visible local markets
across the country with great community-based ad products,"
Berkowitz said. "As we work together in expanding
BlockShopper's coverage and products, Move's real estate
advertisers will be able to easily scale the reach of their brands
on a personal and local level with the assistance and convenience
of Move as their national marketing partner."
Move will begin offering BlockShopper products and syndicating
Move ad products to BlockShopper.com later this year. The terms of
the exclusive agreement were not disclosed.
ABOUT MOVE, INC.
Move, Inc. (NASDAQ: MOVE) is the leader in online real estate
with 12.98 million(1) monthly visitors to its online network of
websites. Move, Inc. operates: Move.com, a leading destination for
information on new homes and rental listings, moving, home and
garden and home finance; REALTOR.com® , the official website of the
National Association of REALTORS®; MortgageMatch.com, Moving.com;
SeniorHousingNet; ListHub; and TOP PRODUCER Systems. Move, Inc. is
based in Campbell, California.
ABOUT BLOCKSHOPPER
BlockShopper.com is an independent publisher of real estate
information and one of the largest producers of local news and data
in the U.S. Founded in 2006, the company currently covers real
estate markets in 20 major metros, including Chicago, New
York, Los Angeles,
Houston, Miami, San
Francisco, and Dallas. It
is based in Chicago, but has staff
on every continent (except Antarctica).
This press release may contain forward-looking statements,
including information about management's view of Move's future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move's future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances.
(1) comScore media Metric, January
2011
SOURCE Move, Inc.