SAN JOSE, Calif., July 29, 2013 /PRNewswire/ -- Realtor.com®,
operated by Move, Inc. (NASDAQ: MOVE), today announced the results
of its Back to School survey that ran on realtor.com® from
July 18-22 and analyzed how much
impact school boundaries have on buyers looking to purchase a home
within two years. Realtor.com® found that 3 out of 5 home buyers
surveyed said school boundaries will impact their home purchasing
decision.
Key Survey Findings:
A majority of home buyers who
said school boundaries will have an impact are willing to pay 1
percent to 10 percent above budget to live within school
boundaries:
- 23.59 percent would pay 1 percent to 5 percent above
budget
- 20.70 percent would pay 6 percent to 10 percent above
budget
- 8.98 percent would pay 11 percent to 20 percent above
budget
- 40.33 percent would not go above budget
"Our survey demonstrates the large impact school boundaries have
on those looking to purchase a home. In April, realtor.com®
launched its new mobile school search functionality which allows
buyers to search for listings in specific school and district
boundaries," said Barbara O'Connor,
chief marketing officer at Move, Inc. "This data shows how
compelling this new feature is to consumers and the impact it has
on their home purchase experience. School search demonstrates
realtor.com®'s commitment to innovation and expansion of features
based on the needs of users and customers. We will also be
launching a section on our realtor.com site focused on back to
school tips which will provide more information to help those whose
housing decisions are influenced by school boundaries."
For those home buyers who said school boundaries will have an
impact on their decision, the majority indicated school boundaries
will be an important consideration:
- 90.53 percent said school boundaries are "important" and
"somewhat important"
- 2.04 percent were "neutral" around importance of school
boundaries
- 7.43 percent said school boundaries are "unimportant" and "very
unimportant"
Home buyers who said school boundaries will have an impact on
their decision also indicated that they would give up several
amenities to live within school boundaries of choice:
- 62.39 percent would do without a pool or spa
- 50.60 percent would give up accessibility to shopping
- 43.96 percent would pass on a bonus room
- 41.99 percent would offer up nearby parks and trails
Home buyers indicated that they would like to be within a
certain distance of school boundaries:
- 45.19 percent want to live within school boundaries
- 33.67 percent want to live within a few miles so their children
can ride the school bus
- 17.20 percent want to live within a mile so their children can
walk to school
With realtor.com's search-by-school functionality, users can
hone their home search based on school or district boundaries and
discover valuable information on schools and districts of interest.
Users can filter listings by public schools, districts and private
schools in just one tap. To search for homes by school on
your favorite mobile device, download the realtor.com® mobile app
for iPhone, iPad or Android: http://www.realtor.com/mobile.
About realtor.com®
Operated by Move, Inc., (NASDAQ: MOVE), realtor.com® helps connect
people with the content, tools and expertise they need to find
their perfect home. As the official website of the National
Association of REALTORS®, realtor.com® empowers consumers to make
the smartest decisions when it comes to finding a home by
leveraging direct connections with more than 800 MLSs to deliver
the most accurate and up-to-date listing information in
neighborhoods across the country, and by making timely and
meaningful connections between consumers and
REALTORS®. Whether through desktop, mobile, or tablet
versions, realtor.com® is where home happens.
About Move, Inc.
Move, Inc. (NASDAQ:MOVE), the leader in online real estate,
operates: realtor.com®, the official website of the National
Association of REALTORS®; Move.com, a leading destination for new
homes and rental listings, moving, home and garden, and home
finance; ListHub™, the leading syndicator of real estate listings;
Moving.com™; SeniorHousingNet; SocialBios; Doorsteps, TigerLead®;
and TOP PRODUCER® Systems. Move, Inc. is based in San Jose, Calif.
Forward-Looking Statements
This press release may
contain forward-looking statements, including information about
management's view of Move's future expectations, plans and
prospects, within the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. These statements involve
known and unknown risks, uncertainties and other factors which may
cause the results of Move, its subsidiaries, divisions and concepts
to be materially different than those expressed or implied in such
statements. These risk factors and others are included from time to
time in documents Move files with the Securities and Exchange
Commission, including but not limited to, its Form 10-Ks, Form
10-Qs and Form 8-Ks. Other unknown or unpredictable factors also
could have material adverse effects on Move's future results. The
forward-looking statements included in this press release are made
only as of the date hereof. Move cannot guarantee future results,
levels of activity, performance or achievements. Accordingly, you
should not place undue reliance on these forward-looking
statements. Finally, Move expressly disclaims any intent or
obligation to update any forward-looking statements to reflect
subsequent events or circumstances.
SOURCE realtor.com