SAN JOSE, Calif., Sept. 26, 2013 /PRNewswire/ -- Realtor.com®,
operated by Move, Inc. (NASDAQ: MOVE), today announced that its
"Find it First" advertising campaign was honored with a silver
Interactive Advertising Bureau (IAB)
MIXX award in the "Standard Rich Media Display" category for
animated advertising during the IAB MIXX Conference & Expo on
Sept. 24 in New York. The IAB MIXX Awards honor agencies
and brands for outstanding achievement in digital marketing and
advertising.
"The 'Find it First' campaign was realtor.com®'s first major
consumer marketing campaign in many years. We are thrilled to
receive this renowned industry award as it acknowledges the hard
work our marketing team has accomplished in a short period of
time," said Barbara O'Connor, chief
marketing officer at Move. "It is an honor to be amongst
competitors including Johnson & Johnson, Miller Lite, Hyundai,
eBay and REI in this year's MIXX awards."
Realtor.com®'s award-winning campaign, "Find it First," focuses
on the importance of timely and accurate data in the home buying
process. The campaign drives home one of realtor.com®'s key
differentiator of providing consumers with the most accurate and
comprehensive information, which is achieved through realtor.com®'s
relationships with over 800 multiple listing services and updating
90 percent of listings every 15 minutes.
Realtor.com® and advertising agency Pereira & O'Dell created
"Find it First" video ads that depict humorous scenarios of what
happens when several buyers discover the same dream home.
Additionally, the campaign also includes a series of
headline-driven banners and animated rich media units, and was
supported in email marketing and social channels with the goal to
increase traffic and user engagement on realtor.com®.
"We used humor to communicate the urgency of finding your dream
home before anyone else, and it's great to see that insight
resonate so strongly with consumers," said Dave Arnold, executive creative director at
Pereira & O'Dell.
A panel of industry leaders selected MIXX Award finalists from
106 submissions, which spanned 31 categories and 17 countries. IAB
is comprised of more than 500 leading media and technology
companies responsible for selling 86 percent of online advertising
in the U.S.
About realtor.com®
Operated by Move, Inc., (NASDAQ:
MOVE), realtor.com® helps connect people with the content, tools
and expertise they need to find their perfect home. As the
official website of the National Association of REALTORS®,
realtor.com® empowers consumers to make the smartest decisions when
it comes to finding a home by leveraging direct connections with
more than 800 MLSs to deliver the most accurate and up-to-date
listing information in neighborhoods across the country, and by
making timely and meaningful connections between consumers and
REALTORS®. Whether through desktop, mobile, or tablet
versions, realtor.com® is where home happens.
About Move, Inc.
Move, Inc. (NASDAQ:MOVE), the leader
in online real estate, operates: realtor.com®, the official website
of the National Association of REALTORS®; Move.com, a leading
destination for new homes and rental listings, moving, home and
garden, and home finance; ListHub™, the leading syndicator of real
estate listings; Moving.com™; SeniorHousingNet; SocialBios;
Doorsteps, TigerLead®; and TOP PRODUCER® Systems. Move, Inc.
is based in San Jose, Calif.
Forward-Looking Statements
This press release may contain forward-looking statements,
including information about management's view of Move's future
expectations, plans and prospects, within the safe harbor
provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks,
uncertainties and other factors which may cause the results of
Move, its subsidiaries, divisions and concepts to be materially
different than those expressed or implied in such statements. These
risk factors and others are included from time to time in documents
Move files with the Securities and Exchange Commission, including
but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other
unknown or unpredictable factors also could have material adverse
effects on Move's future results. The forward-looking statements
included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity,
performance or achievements. Accordingly, you should not place
undue reliance on these forward-looking statements. Finally, Move
expressly disclaims any intent or obligation to update any
forward-looking statements to reflect subsequent events or
circumstances.
SOURCE realtor.com