NEW YORK, Jan. 17, 2018 /PRNewswire/ -- The
Panhellenic Association of Processors of Table Olives (PEMETE)
continues the presentation of the "OLIVE YOU, European Table
Olives" campaign in the USA. This
is the three-year promotional program of PEMETE, co-funded by the
European Union, aiming both to increase the awareness and demand of
European table olive varieties by consumers and professionals, as
well as to develop their exports to the target markets of the
USA and Canada.
The "OLIVE YOU, European Table Olives" campaign will take part
in the "Winter Fancy Food Show", one of the largest food and
beverage trade shows in the USA,
to be held in San Francisco from
January 21st-23rd 2018 (Booths
4247, 4346).
The "OLIVE YOU" campaign with
its tasteful presence in the "Winter Fancy Food Show" aims to
highlight the modern profile of European table olives, to inform
visitors about the quality and flavor of the product, and to test
new commercial types of the most popular varieties of olives
(HALKIDIKI, KALAMATA, KONSERVOLIA).
The trained staff of the stand will record the response and
consumption habits as well as the target audience image of the fair
for this so important European product through the campaign
questionnaires to gather useful information about the knowledge and
market trend in the USA on the
preferred varieties, packaging and commercial types of table olives
that have the best prospects.
Then, the 3-year "OLIVE YOU, European Table Olives" campaign in
the USA and Canada will reach journalists, chefs, foodies,
retailers and consumers of all ages through promotional and
marketing activities, events, sampling, publicity actions, tasting
events, etc. with the aim of further familiarizing the public with
nutritional values & natural maturation of the product (black
natural olives), which is an important advantage of the most
popular European table olive varieties.
"OLIVE YOU", the three-year
promotional program of PEMETE, co-financed by the European Union,
aimed at informing consumers and professionals about the quality,
variety, taste characteristics and benefits of European table
olives, increasing demand and developing awareness in the
nonproductive countries of the European Zone.
PEMETE' s 46 members, represented more than 90% of Greece's exports of some outstanding and
unique natural Greek table olive varieties, such as "Konservolia",
"Chalkidiki", "Kalamata", and furthermore, small quantities of
"Throuba" and "Megaritiki" varieties are included in their product
range to more than 100 countries.
Product Information: info@pemete.gr,
www.oliveyou-eu.eu
Related Links
Olive You Campaign
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SOURCE Panhellenic Association of Processors of Table Olives
(PEMETE)