The first-ever flavor collaboration for
SpaghettiOs caters to adults craving a bite of childhood with a
grown-up twist
CAMDEN,
N.J., April 4, 2023 /PRNewswire/ -- America's
iconic o-shaped pasta is turning up the heat! Today,
SpaghettiOs® announces new Spicy Original made
with Frank's RedHot®. Featuring the distinct flavor of
the #1 hot sauce in the world*, SpaghettiOs Spicy Original
packs a mild-medium heat level that meets growing consumer demand
for spicy food.
The new flavor continues a shift in the brand's focus to cater
to millennials who grew up with the brand and now make up over
one-third of SpaghettiOs total annual sales. In a recent
survey of adults (18-35) who ate SpaghettiOs in the past
year, almost half report eating the canned pasta at least once a
week.** Also, more than one-third (35%) of respondents mentioned
adding spice to the canned pasta to satisfy their 'grown-up'
palates.
"SpaghettiOs and Frank's RedHot each have an undeniable fandom,"
said Mieka Burns, Vice President of
Meals & Sauces, Campbell Soup Company. "Through this
collaboration, we're excited to put a hot, more mature twist on a
classic offering that our adult consumers grew up enjoying."
New SpaghettiOs Spicy Original is available at retailers
nationwide for an SRP $1.59. For more
information on SpaghettiOs, and for the latest product news,
visit SpaghettiOs.com.
*Source Euromonitor International Limited; based on custom
research conducted July 2022 for
volume sales (ounces/ml) in 2021 through all retail channels. Hot
sauce is defined as a purely liquid spicy table sauce/condiment
with vinegar as a substantial ingredient. Excludes chili
pastes.
**Source: Ipsos Fast Facts Custom Canned Pasta Survey
March 2023 n=350
About Campbell Soup Company
For more than 150 years, Campbell (NYSE: CPB) has been connecting
people through food they love. Generations of consumers have
trusted Campbell to provide
delicious and affordable food and beverages. Headquartered in
Camden, N.J. since 1869,
Campbell generated fiscal 2022 net
sales of $8.6 billion. Our portfolio
includes iconic brands such as Campbell's, Cape
Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Pace, Pacific Foods, Pepperidge
Farm, Prego, Snyder's
of Hanover,
Swanson and V8. Campbell has a heritage of giving back and
acting as a good steward of the environment. The company is a
member of the Standard & Poor's 500 as well as the FTSE4Good
and Bloomberg Gender-Equality Indices. For more information,
visit www.campbellsoupcompany.com or follow company news
on Twitter via @CampbellSoupCo.
About Frank's RedHot
It all started back in 1920 when
the first bottle of Original Cayenne Pepper Sauce was introduced.
Made with a premium blend of aged cayenne peppers, Frank's RedHot
adds the perfect blend of flavor and heat to your favorite foods.
Frank's Cayenne Pepper Sauce was used as the secret ingredient in
the original Buffalo wings created
in Buffalo, NY in 1964. Try our
family of products including the Original sauce, Buffalo Wings
sauce, Queso Dip seasoning mix, Buffalo Ranch seasoning, Frozen
Buffalo Wings and more. Visit www.FranksRedHot.com for more
information and recipes.
Frank's is one of McCormick & Company's (MKC) brands. With
over $6 billion in annual sales
across 170 countries and territories, McCormick is a global leader
in flavor. Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is guided
by our principles and committed to our Purpose – To Stand Together
for the Future of Flavor. McCormick envisions A World United by
Flavor where healthy, sustainable, and delicious go hand in hand.
To learn more, visit www.mccormickcorporation.com or follow
McCormick & Company on Twitter, Instagram, and LinkedIn.
Media Contact:
Lucy
Forestier
lucy.forestier@mslgroup.com
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SOURCE Campbell's