Multiplatform Long-term Initiative to Launch
with Coalition of Leading Partners 4-H, Ashoka,
Association of Children's Museums, ChangeX and The Aspen
Institute
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@Nickelodeon
NEW
YORK, May 22, 2023 /PRNewswire/ -- Nickelodeon
today announced the U.S. launch of Our World, a brand-new
global initiative to inspire kids and provide them with tools to
activate their individual and collective agency. Together with a
coalition of partners that includes 4-H, Ashoka, Association of
Children's Museums, ChangeX and The Aspen Institute, Nickelodeon is
providing resources and best-practices for kid-driven philanthropic
opportunities that allow this new generation to take action in
their communities and beyond. The multiplatform initiative, which
will live across the Nickelodeon's linear, digital and social
platforms, will be supported across Paramount Global divisions.
Our World will launch in the United Kingdom and Mexico later this year, and in additional
markets through 2024.
"With Our World Nickelodeon is building on its
longstanding prosocial legacy and community relationships,
harnessing the power of the brand's iconic franchises and global
ecosystem, as well as the expertise of our coalition of partners to
upskill, uplift, and empower kids around the world," said
Marva Smalls, Executive Vice
President, Public Affairs, Nickelodeon and Executive Vice
President, Global Head of Inclusion at Paramount. "Through this
initiative we will provide accessible pathways to encourage kids to
take action, no matter how small, and inspire them to believe they
can make a difference."
In 2022, Nickelodeon conducted a study and spoke to more than
800 kids, aged 8-13, their responses provided an incisive look at
a generation of kids facing unprecedented, complex
challenges that are taking a toll, both emotionally and mentally.
Nickelodeon asked kids if they felt they could effect change;
almost half (46%) said they felt like they could not. Our
World is built on the principle that nourishing kids'
relentless optimism and joyful creativity is needed now more than
ever.
Our World will focus on the healthy development of youth
agency as a key component to a successful childhood and will
include a digital destination that links kids, parents and
caregivers to developmentally appropriate activities, as well as to
partner organizations with additional resources. The brand will
also amplify kids' experiences, telling their stories across its
global ecosystem of platforms. Additionally, Nickelodeon will
leverage its proprietary research on the topic of youth agency in
kids under the age of 13 to inform a recurring newsletter for
national and community-based youth-serving organizations.
Nickelodeon's Our World aims to cultivate youth agency,
helping kids gain the skills to contend with the rapidly changing
world around them and will be implemented through an
alliance of pioneers in community-driven social innovation.
These organizations in tandem with Nickelodeon will work to drive
systemic change to ensure that every kid grows up knowing they are
powerful enough to create change. At launch, Our World
partners include:
- 4-H – As America's largest youth development
organization, Cooperative Extension's 4-H program empowers
nearly six million young people to find their spark and develop the
skills to lead for a lifetime.4-H's mission is to provide
opportunity for all youth—regardless of circumstance—through
mentorship and diverse programming in areas like STEM, healthy
living, agriculture, the arts, and civic engagement. Nickelodeon
and 4-H are committed to providing kids with learning
opportunities that ignite positive change in their communities and
beyond.
- Ashoka – Pioneers of the field of social
entrepreneurship, Ashoka has supported over 3,800 social
innovators in 95 countries and worked with 500,000 youth on their
journey in becoming changemakers. Ashoka is building a movement
towards "Everyone a Changemaker," a world in which we all feel
powerful enough to create change. Nickelodeon's Our World
initiative will collaborate with Ashoka in the creation of a
multi-sector coalition to build an alliance of influential
institutions working to drive systemic change around the
criticalness of childhood agency and changemaking.
- Association of Children's Museums – The Association
of Children's Museums (ACM) champions children's museums and
together enrich the lives of children worldwide. With more than 470
members across the U.S. and in 16 countries, the association
leverages the field's collective knowledge through convening,
sharing, and dissemination. Throughout 2023 and into 2024, ACM
will partner with Nickelodeon's Our World to offer
resources to parents and caregivers, in addition to providing
thought leadership as part of the initiative's coalition of
partners.
- ChangeX – ChangeX is a grassroots movement progressing
the world forward by making proven innovations and grant finance
accessible to everyone, everywhere. Its community engagement
platform is designed to get funding and resources directly into the
hands of everyday people to lead impactful projects in their
neighborhoods. Nickelodeon's "Our World" will partner with ChangeX
to help find and fund kid-led projects around the world. The brands
partnered last fall to empower more than 20 teams of young
activists and changemakers in Atlanta and Los
Angeles to start impactful community projects. Additional
funds serving cities around the world are planned through 2024 and
will be announced at a later date.
- The Aspen Institute – The Aspen
Institute is a nonprofit organization that
promotes social entrepreneurship by connecting and
supporting individual social entrepreneurs. Nickelodeon's Our
World collaborated with Aspen Institute to develop a
guidebook to help parents and their kids take action in their
communities and will co-create additional community guides related
youth in sports.
Over its 44-year history, Nickelodeon has built a legacy of
addressing important social issues and galvanizing kids through
thoughtful initiatives and programs. Whether encouraging kids to be
agents of change through The Big Help and Together for
Good; encouraging them to get active through the Let's Just
Play grants program and Worldwide Day of Play; educating
kids about the electoral process and its significance through
Kids Pick the President; showcasing tangible steps kids can
take to help the environment through The Big Green Help;
celebrating kids and teens who are going above and beyond to help
others through the Nickelodeon HALO Awards; or
preparing preschoolers for Kindergarten through Beyond the
Backpack, Nickelodeon has inspired millions of kids across the
globe to take action to improve their communities, their lives and
the world around them.
Caregivers and kids can access resources and more information
about Nickelodeon's Our World at www.nickourworld.com.
About 4-H
4-H, the nation's largest youth
development organization, grows confident young people who are
empowered for life today and prepared for career tomorrow. 4-H
programs empower nearly six million young people across the U.S.
through experiences that develop critical life skills. 4-H is the
youth development program of our nation's Cooperative Extension
System and USDA and serves every county and parish in the U.S.
through a network of 110 public universities and more than 3,000
local Extension offices. Globally, 4-H collaborates with
independent programs to empower one million youth in 50 countries.
The research-backed 4-H experience grows young people who are four
times more likely to contribute to their communities; two times
more likely to make healthier choices; two times more likely to be
civically active; and two times more likely to participate in STEM
programs. Learn more about 4–H at 4-H.org and follow us on
Facebook, Instagram, and Twitter.
About Ashoka
Ashoka is leading the way to an
"Everyone a Changemaker" World. As the world's largest network of
changemakers and social innovators with more than 4,000+ social
entrepreneurs in over 90 countries, Ashoka aims to bring about
large-scale social change. Ashoka supports innovators to get
started, grow their ideas, collaborate, reshape whole systems and
influence societal transformation. Founded in 1980, by Mr.
Bill Drayton with the belief that
the most powerful force in the world is a big idea in the hands of
an entrepreneur, Ashoka applies insights from the world's leading
social entrepreneurs to set in motion profound societal
transformation. Current insights indicate that our rapidly changing
world calls for an "Everyone a Changemaker" world, one where every
person practices the critical skills of empathy, teamwork,
leadership and changemaking. For more information on Ashoka, please
visit www.ashoka.org.
About Association of Children's Museums
(ACM)
ACM is the foremost professional society
supporting children's museums in developing rich environments that
stimulate children's natural playfulness, curiosity, and
creativity. With more than 470 members in all 50 states and in 19
countries, ACM champions children's museums and together enrich the
lives of children worldwide.. As a global leader, advocate, and
resource for the field, ACM and our member organizations strive to
build a better world for children and serve over 30 million
visitors annually. Started in 1962, ACM recently marked its
60th year of impactful service to children,
families, and children's museums."
About Aspen Institute
The Aspen
Institute is a global nonprofit organization committed to
realizing a free, just, and equitable society. Since its founding
in 1949, the Institute has been driving change through dialogue,
leadership, and action to help solve the most critical challenges
facing communities in the United
States and around the world. Headquartered in Washington, DC, the Institute has a campus in
Aspen, Colorado, and an
international network of partners. Learn more at
www.aspeninstitute.org.
About ChangeX
ChangeX is a community engagement
platform designed to get funding and resources directly into the
hands of everyday people to lead impactful projects in their
neighborhoods. Established in 2015, it works with social innovators
to scale proven solutions to environmental, economic and social
issues and partners with corporations and foundations to support
communities with the necessary funding. Its funding partners
include Microsoft, Accenture, the LEGO Foundation and Amazon Web
Services, among others. ChangeX is an international non-profit
organization, headquartered in Dublin,
Ireland, with teams based across Europe and the Americas. For more information
visit www.changex.org.
About Nickelodeon
Nickelodeon, now in its
44th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first
in everything it does. The brand includes television programming
and production in the United
States and around the world, plus consumer products,
digital, location-based experiences, publishing and feature films.
For more information or artwork, visit www.nickpress.com.
Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA) global
portfolio of multimedia entertainment brands.
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