BRAND TEAMS UP WITH HOST DAVIS BURLESON & IT
GETS BETTER PROJECT TO HIGHLIGHT THE IMPORTANCE & IMPACT OF
POWERFUL STORYTELLING
SANTA
BARBARA, Calif., June 1, 2023
/PRNewswire/ -- This Pride Month, Southern California-based global lifestyle
brand UGG® (a division of Deckers Brands [NYSE: DECK]) is
emphasizing its continued year-round efforts to spread joy and
contribute to safe-space storytelling rooted in sharing and support
for the LGBTQ+ community. To commemorate this year's Pride Month,
UGG® is proud to unveil a digital-first campaign titled Feel
seen. Feel heard. starring Davis
Burleson of What's Poppin'? With Davis! along
with other members of the community, and a $125,000 donation to the nonprofit organization
It Gets Better Project.
In partnership with Burleson, the rapid-fire social media
interview series, the brand is passing the mic to the LGBTQ+
community to highlight realness through community-led conversation.
To strengthen the UGG® brand's spotlight on open sharing in support
of the LGBTQ+ community, it is also giving back to the It Gets
Better Project to help strengthen their mission to amplify true
stories of resiliency that remind us of the promise of
tomorrow.
The It Gets Better Project aims to improve the lives of LGBTQ+
youth by utilizing compelling storytelling, educational activities,
and community-building efforts. Their global social media reach of
over 1.65 million helps them to connect with young people every day
to make them feel connected, motivated and appreciated. To support
their mission, UGG® has donated $125,000 to support the It Gets Better Project,
helping them empower LGBTQ+ youth to reach their full potential.
The It Gets Better Project does this through original content
series, storytelling campaigns, and a robust social media presence,
highlighting the diverse experiences and intersectional communities
that they come from, which UGG® will be partnering with the
organization on a dedicated content series throughout 2023.
A maximalist take on the timeless Tasman, the new Tazz
Pridepop refreshes the familiar silhouette with a 1.5" platform
sole for boosted cushioning and style. Featuring a bright, bold,
jacquard-knit upper, Tazz Pridepop is lined in the brand's
signature UGGplush™ wool blend for a slipper-like feel indoors or
out. The brand's signature 'UGGbraid' is crafted from recycled
materials. The outsole of this product is either a SugarSole™
outsole, which is a responsible compound using sugarcane foam that
allows us to reduce dependency on fossil fuels by replacing
petroleum-based ethylene, or a Treadlite by UGG™ outsole.
Luxuriously soft, the Olympia Pride Jacket is a full-zip
statement jacket made of signature sherpa with bright-hued patterns
to celebrate Pride Month. Elasticized cuffs and hem define the
relaxed silhouette, which can be thrown on over any outfit for an
extra layer of style and warmth.
Make a sporty statement and reach for extra support in the
Wilmina Logo Bralette. Perfect for the gym or all favorite
Pride Month celebrations in this sporty style from the UGG® brand's
Essentials Collection.
The Hayleigh Logo Biker Short reflects the fun side of
any workout with its comfortable, high-rise fit and a graphic logo
print that almost appears to run down its sides.
The Tana Cropped Tee is the epitome of sport-casual
fashion, with a lifted hemline and boxy fit. A rainbow-hued UGG®
logo brings festive energy, celebrating love and individuality this
Pride Month and beyond.
Updated in bright, Pride-inspired colors for a year-round
statement, the Janey II Ripstop Pride crossbody bag is
designed for hands-free versatility. Cast in durable ripstop
polyester with the same convenient pocketing as the original, it
remains our ultimate all-around option for travel, work, and
play.
The UGG® brand's Pride 2023 capsule is available now for
purchase at UGG.com, UGG® stores, and select wholesale retailers
nationwide.
About UGG®
Founded in 1978 by an Australian surfer on the coast of
California, UGG® is a global
lifestyle brand renowned for its iconic Classic Boot. First worn by
Hollywood royalty, fashion
editors, and then the world, UGG® designs and retails footwear,
apparel, accessories, and homewares with an uncompromising attitude
toward quality and craftsmanship. UGG® is an environmentally and
socially conscious brand which strives to be socially just,
economically inclusive, and environmentally restorative. Delivering
more than $1.5 billion in annual
sales, UGG® partners with the best retailers globally and owns
concept and outlet stores worldwide in key markets, including
New York, San Francisco, Los
Angeles, Paris,
London, Tokyo, Shanghai, and Beijing. For more information, please visit
www.ugg.com @ugg #FeelsLikeUGG
About It Gets Better Project
It Gets Better Project is a 501(c)3 nonprofit organization that
strives to uplift, empower and connect LGBTQ+ youth around the
globe. Created in 2010 as the result of one of the most successful
viral campaigns in YouTube's history, the It Gets Better Project
provides critical support and hope to LGBTQ+ youth around the world
by leveraging the power of media to reach millions of people each
year. The project has expanded its origins in storytelling and
media to include educational resources through It Gets Better EDU
and reaches 18 countries outside of the U.S. through It Gets Better
Global.
The project has garnered support from President Joe Biden, former President Barack Obama, and former Secretary of State
Hillary Clinton, along with numerous
celebrities, including Kelly
Clarkson, Gabrielle Union,
Zachary Quinto, Mj Rodriguez,
Josie Totah, and Gigi Gorgeous. More
than 750,000 people have taken the It Gets Better pledge to share
messages of hope and speak up against intolerance. Please
visit www.itgetsbetter.org for more information, and join the
conversation on TikTok, Instagram and Twitter at @ItGetsBetter;
Facebook.com/ItGetsBetterProject; and
YouTube.com/ItGetsBetterProject.
About the 'Feel Heard. Feel Seen.' Cast
Davis
Burleson (He/Him) is a host and creator best
known for the hit TikTok show "What's Poppin'? with Davis!"Inspired
by entertainers like Ryan Seacrest,
Davis gives his love of fashion and pop culture a fresh, humorous
spin. He is also a host for SiriusXM's TikTok Radio, where he chats
with the likes of Dixie D'Melio, Charlie
Puth, and Megan Trainor about
trends, music, lifestyle, and their latest projects. His charm and
affinity for fashion have garnered him recent features in
New York Times, LadyGunn, Interview
Magazine, and GQ France, to name a few. Davis has continuous
collaborations with top brands such as Coach, Google, Prime Video,
and Neutrogena and regularly attends prominent events such as the
Tory Burch New York Fashion Week show, the CFDA Fashion Awards, and
the MET Gala Afterparty. He's regularly invited to the Grammy's,
Globes, and American Music Awards, and his red carpet looks garner
him "best dressed" features with Teen Vogue, Cosmopolitan, E!, Us
Weekly, Glamour, and many others. As a host, producer, and content
creator, Davis has built his buzzing media empire all by asking,
"What's Poppin?"
Dylan
McKeever (She/They) is a stand-up comedian,
writer, artist, musician, and video maker based in California. Her work revolves around her queer
identity, trans issues, race, politics, sex, and dating. She has
performed at comedy venues including The Hollywood Improv, The
Comedy Store, and SF Sketchfest. She has collaborated with brands
including HBO, Instagram, TikTok, GIPHY, ATTN, Real Simple,
Instrument, Health-Ade, and Billie. As a double earth sign, she
enjoys dim sum, dog watching, and late afternoon naps.
Elijah Cyrus
(He/Him) is a passionate, Oakland-based, queer, plus-size model known
for his compelling presence that challenges ideas of the status quo
in the fashion industry. With Elijah's nature being equal parts
nurturing and bold, he visually engages the audience in the
conversation regarding representation in real time. He arrives at
this work through his senses, manifesting in a refreshing presence
of his body in front of the camera and an undeniable green thumb at
home.
Kelly Rose (He/Him
[when not in drag] & She/Her [when in drag]) is a
San Francisco drag performer who
has been doing drag for about 10 years. She loves the
transformation process and coming up with unique ways to edit music
for her performances. She enjoys performing pop hits as well as
outlandish funny songs and sometimes combines the two. Kelly has
been involved with the San Francisco Ducal Council since 2015 (when
she was Royal Baby the first time) and loves helping to raise money
for non-profits in need. She is currently the reigning Grand
Duchess of San Francisco and
working hard with the Grand Duke Greg
Starr. Kelly is loving all the wonderful people she is
meeting and events being held throughout the year. Kelly Rose was also Queen XVI of a club called
Krewe de Kinque that raises money for organizations in need as well
as emergency relief efforts. She is part of a trio called 3 Queens
Are We (Christina Ashton and
Olivia Hart are the other two
entertainers) and this group helped to raise money for bars that
were closed during the pandemic by having virtual drag shows on
Facebook live. Kelly loves living in San
Francisco and being surrounded by diversity and
creativity.
mello-Jahlil (They/Them) is your favorite
aunkle and nonbinary daddy. They love to be outside and spend
quality time with loved ones. Growing up mainly in Detroit or right outside of Atlanta, they have been making their way in
Los Angeles for about five years
now. A chef by trade, they moved to the city with hopes of creating
a business in holistic healthcare with infused catering and
topicals. While on that path they discovered a love for creating
much more than food. Whether it be through pictures, dancing, event
planning, fashion, writing, or painting they have realized how much
they love to put themselves in art as much as possible. Their goal
is to be a representation that they never saw growing up: a black,
trans, genderqueer person with no nipples who is attracted to all
genders and unapologetically themself. Someone people can look up
to and know that anything is possible despite your setbacks or
upbringing. It's okay to be different, just be good.
Scotty Tsunami (He/Him) is is a photographer,
model, and visual designer hailing from San Francisco. His work highlights his Chinese
heritage, colorful Kawaii aesthetics, and utilizes the art of
visual storytelling as a celebration of Asian culture. He launched
his brand Token in response to the rise in AAPI hate crimes in
2021. Tsunami aims to feature underrepresented faces in a changing
industry and bridge a new path for young creatives.
Sebastian
Rosemarie (They/Them/She/Her) has been a
runway and editorial model since the age of 15 and has been in and
out of the industry for over 10 years of their career. They have
run a clothing shop out of their apartment for the last five years
and has a 15k following on Depop
currently. They recently took a break from makeup influencing to
have their baby Faye. In their free time, Sebastian likes to
collect DVDs, comics, records, take road trips to 80s-themed motels
to make art, swimming, retro video games, tarot cards, and going to
amusement parks. They are currently gaining traction on TikTok and
has gone viral several times over the past year on the platform for
their styling dance videos.
Press Contacts:
UGG®
Sarajane
McQuaid
Associate PR Manager
(913) – 744 - 7553
Sarajane.mcquaid@deckers.com
It Gets Better Project
Ross W.
von Metzke
Director, Communications & Public Relations
(323) 782-4934
ross.vonmetzke@itgetsbetter.org
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