Partnership and Limited-Time Collab Help
Protect Our Happy Places
GOLETA,
Calif., June 13, 2023 /PRNewswire/
-- Sanuk®, a division of Deckers Brands (NYSE:
DECK), has teamed up once again with the Surfrider Foundation, a
nonprofit environmental organization dedicated to the protection
and enjoyment of our ocean, waves and beaches, for a
limited-edition coastal footwear collection in honor of National
Ocean Month. In addition to debuting the co-created footwear
collection, Sanuk has donated $45,000
in 2023 to help the Surfrider Foundation fight for clean water and
healthy beaches for all people.
The newest iteration of the Sanuk x Surfrider collaboration was
designed in partnership with ocean advocate and designer,
Nadine Marchal, whose woven artwork
evokes the rhythms and moods of our ocean. The custom woven fabric
gives a fresh perspective to two classic men's and women's styles.
This collection for ocean lovers utilizes natural materials like
hemp and cotton, and is made with suede details and footbeds
sourced from Leather Working Group certified tanneries, along with
cushy soft top comfort for a high rebound ride. These
beach-to-street styles will keep fun seekers darn comfy and looking
good.
- We Got Your Back ST Surfrider Ocean Wave: This Sidewalk
Surfer features a custom, artisanal woven blanket upper, with a
contoured, suede-lined high rebound soft top foam footbed with
debossed Surfrider Foundation® co-branding and a faux crepe rubber
outsole with jute inlay.
- Surfrider ST Ocean Multi: Featuring a comfy and custom
artisanal blanket woven upper strap, this summer sandal is built on
a contoured suede-lined high rebound soft top foam footbed with
debossed Surfrider Foundation® co-branding and includes a 100%
REPREVE® recycled polyester webbing toe post, along with a faux
crepe rubber outsole with jute inlay.
"Our goal with this collection is to inspire people to get
involved in their local communities and to protect their happy
places," said Katie Pruitt, Brand
Director at Sanuk. "Surfrider is at the forefront of ocean
advocacy, relentlessly working to influence meaningful policy
change at all levels of government. Their mission speaks to our
core brand values and we are proud to continue our partnership with
the Surfrider Foundation."
This third collaboration collection reiterates Sanuk's
commitment to earth-conscious practices and causes, and to its
longstanding and growing partnership with the Surfrider Foundation
in its mission to support clean water and healthy beaches, inspire
environmental protection and provide educational content.
"We are honored to stand alongside Sanuk as coastal defenders
and share this special collaboration that represents our mutual
commitment to the preservation and enjoyment of the world's ocean,
waves and beaches for all people," said the Surfrider Foundation's
CEO, Dr. Chad Nelsen. "We've seen
increased enthusiasm for our cause after each previous
collaboration with Sanuk and we look forward to continuing that
momentum after sharing this collection with people dedicated to
defending our coasts."
The Sanuk x Surfrider collection launches today exclusively on
Sanuk.com and retails for $55-65. For
more information about the Sanuk x Surfrider collection, visit
www.sanuk.com/surfrider or follow along on Instagram @sanuk
#smileon and @surfrider.
About Surfrider Foundation
The Surfrider
Foundation is a nonprofit grassroots organization dedicated to the
protection and enjoyment of our world's ocean, waves and beaches
for all people through a powerful activist network. Founded in 1984
by a handful of visionary surfers in Malibu, California, the Surfrider Foundation
now maintains more than a million supporters, activists and
members, with over 200 volunteer-led chapters and student clubs in
the U.S., and more than 800 victories protecting our coasts. Learn
more at surfrider.org.
About SANUK®
Welcome to the never-ending party for your feet. Founded in 1997,
Sanuk is an unconventional footwear brand on a mission to keep you
comfy, protect our happy places and cultivate community. Sanuk is
the Thai word for "fun," so we infuse fun into everything we do.
For more information about Sanuk, a division of Deckers Brands,
visit sanuk.com or follow @sanuk on Instagram and Facebook.
#SmileOn
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company's portfolio of brands includes
UGG®, Koolaburra®, HOKA®,
Teva® and Sanuk®. Deckers Brands products are
sold in more than 50 countries and territories through select
department and specialty stores, Company-owned and operated retail
stores, and select online stores, including Company-owned websites.
Deckers Brands has 50 years of history building niche footwear
brands into lifestyle market leaders attracting millions of loyal
consumers globally. For more information, please
visit www.deckers.com.
Media Contact:
Madison Kaplan, Crowe PR
mkaplan@crowepr.com
(619) 794-0114, ext. 723
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SOURCE Sanuk