Acquisition of Leading Leisure Sector Ticketing & Visitor
Management Solution Provider Deepens Global Footprint
TWYFORD, UK, June 20, 2023
/PRNewswire/ -- accesso Technology Group (AIM:
ACSO), the premier technology solutions provider for attractions
and venues worldwide, today announced the acquisition of VGS – a
leading ticketing and visitor management system provider for
leisure, entertainment and cultural businesses around the globe.
VGS' award-winning SnApp platform will be rebranded as accesso
Horizon and operate as part of the accesso product
set.
Founded by a team with decades of combined experience, VGS has
supported renowned visitor attractions in all aspects of the
selling, distribution and redemption of tickets and entitlements
since its establishment in 2011. Its client roster of more than 100
venues includes the world's largest theme park resort destination
in Orlando, Florida, as well as
leading theme park brands in Dubai, Singapore, Japan and China. Beyond theme parks, the ticketing and
visitor management platform supports zoos, observation towers and
other unique attractions in a total of 11 countries around the
globe, including one of the Seven Wonders of the Ancient World –
the Pyramid of Giza in Egypt.
With an expansive feature set, globalised functionality and
robust scaling capabilities, the VGS platform empowers venue
operators to manage all benefits, services and entitlements
available to guests with one unified platform. Hosted either
on-premise or in the cloud, the solution offers customers an open
API to enable direct integration with other systems. The VGS
platform provides guests a seamless, consistent experience across
all entitlements and on any device. Real-time intelligence allows
operators to optimise sales with dynamic pricing, availability
management and sales channel management. Multi-venue support allows
for seamless cross-promotion and cross-packaging of offers,
improving visibility and enhancing the complete guest experience.
Plus, the solution provides seamless linguistic support for venues
across the globe with fully flexible, multi-lingual user interface
support.
"I am beyond excited to announce the transformative acquisition
of VGS. Its solution fits squarely into our technology roadmap and
its top-tier customer base speaks volumes for the quality,
scalability and functionality of the platform," said accesso
CEO Steve Brown. "This acquisition
will allow us to provide our clients and future partners with
technology that has the capacity to scale with their business long
into the future and keep up with the growing demands of the modern
consumer."
Under the terms of the deal, VGS' talented global team of 33 –
with offices in Milan,
Dubai, Singapore and Orlando – will join accesso.
"I'm delighted for VGS to join forces with Accesso. Our
technology is complementary with Accesso's offering. We share the
same absolute commitment to providing the best possible unified
solutions to optimise our customers' operations and enhance their
guests' experience before, during and after their visit," shared
VGS CEO Paolo Moro. "We look forward
to working together as we move ahead to this exciting next
chapter."
"This is particularly meaningful for me and Paolo, as our
working relationship dates back more than two decades to the early
days of the original VGS ticketing and visitor management
solution," continued Brown. "Paolo is a long-admired leader in this
space, and one for whom I've had tremendous respect. I have watched
his expertise and innovation shape the industry, and I look forward
to our combined group continuing to bring innovative solutions to
the leisure industry."
To learn more, visit
https://www.accesso.com/solutions/ticketing/ticketing-visitor-management.
About accesso Technology Group plc
accesso is the leading global provider of patented
and award-winning technology solutions that redefine the guest
experience, drive increased revenue, streamline operations and
support data-driven business decisions for leisure &
entertainment operators. Currently serving over 1,000 venues
worldwide, accesso invests heavily in research and
development to provide venues with technology that empowers them to
deliver unforgettable guest experiences. Staffed by a team of
attractions, cultural venue and ski industry veterans,
accesso partners with venues to increase their range of on-
and off-site guest engagement to drive increased revenue through
intuitive ticketing, point-of-sale, virtual queuing, distribution
and experience management technology.
accesso is a public company, listed on AIM: a market
operated by the London Stock Exchange. Learn more at
accesso.com or follow accesso on Twitter,
LinkedIn and Facebook.
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