Two Iconic Brands Collaborate to 'Add a Little
More Heart' to the Newly Updated Build-A-Bear Experience
ST.
LOUIS, June 22, 2023 /PRNewswire/ -- Build-A-Bear
Workshop (NYSE: BBW) and Hamleys are thrilled to announce the
expansion and renovation of Build-A-Bear at Hamleys, Regent Street
London. This exciting collaboration between two iconic brands aims
to bring even more joy and heartwarming experiences to guests of
Hamleys, one of the city's most beloved destinations.
This exciting collaboration between two
iconic brands brings even more joy and heartwarming experiences to
guests.
As part of the 300 square feet expansion, the Build-A-Bear
experience at Hamleys will provide guests with enhanced
opportunities to create their own unique furry friends. From
participating in the iconic Heart Ceremony to choosing from a wide
assortment of accessories, including exclusive Hamleys branded
items, this location promises an unforgettable bear-building
experience for children, teens, and adults alike.
Hamleys Regent Street, known as the Finest Toy Shop in the
World, has been a cherished landmark in London's West End for more than two centuries.
With a rich history spanning over 200 years, Hamleys has delighted
visitors from around the globe, offering the finest toys and
serving as a must-visit destination for tourists. Building on this
legacy, the expanded Build-A-Bear Workshop will bring the renowned
bear-building experience to even more visitors, creating treasured
memories for generations to come.
"We are thrilled to grow our Workshop at Hamleys Regent Street,"
said Chris Hurt, Chief Operations
and Experience Officer at Build-A-Bear. "This iconic location
attracts guests from all over the world, and we are honoured to be
a part of creating special memories for them. The expansion of this
location is an example of our continued growth in the United
Kingdom. As a global brand, we strive to find opportunities
to bring our renowned bear-building experience to more guests every
year, and we look forward to sharing the joy the joy of
Build-A-Bear with even more guests of Hamleys."
"We are delighted to unveil our refurbished Build-A-Bear
experience at Hamleys Regent Street," said Sumeet Yadav, CEO, Hamleys. "At Hamleys, we
strive to create unforgettable moments for children and families
and working with Build-A-Bear to create a brand-new, updated and
immersive retail experience, is another step in that direction. We
have worked diligently to bring an enhanced, larger-than-life
retail area that will capture the hearts of all who visit and give
the opportunity to take home a cherished memory of their family day
out at Hamleys."
The launch of the expanded Build-A-Bear Workshop at Hamleys
Regent Street on Thursday, 22 June, promises to bring a new level
of excitement to this historic location. As part of the special
celebration, the first 25 guests to enter the Workshop will receive
a complimentary Lil' Cub bear, a cherished memento to start their
bear-building adventure, with additional giveaways including
balloons, child-sized branded aprons, and branded tote bags
throughout the day.
To add to the excitement, mascots from both Hamleys and
Build-A-Bear, the famous Hamley
Bear, along with fan favourites, Bearemy and Pawlette, will
be present to greet guests of all ages, spreading smiles and
creating a memorable atmosphere. Children and adults alike will
have the opportunity to interact with these beloved characters and
capture priceless photos.
About Build-A-Bear®
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and-mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on
buildabear.co.uk including its online, age-gated,
adult-focused "Bear Cave". In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the company's mission,
while the company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers.
More information about Build-A-Bear can be found on
Facebook, Twitter, YouTube, Instagram
and TikTok.
About Hamleys (http://www.hamleys.com/)
Hamleys rich
history began with William Hamley, a
Cornishman from Bodmin, England.
Mr Hamley dreamed of opening the best toy shop in the world, which
was realised when he opened his first shop at Holborn, London in 1760. Some 260 years later, Hamleys
as the finest toy shop in the world, is synonymous with bringing
magical experiences and joy to children. Hamleys' unique retail
experience includes opportunities for children to play, engaging
store design, expertise in customer service and incredible toy
demonstration. Extending significantly further than the famous
London toy shop, Hamleys as a
global brand, is currently trading across 15 countries with 187
stores in countries such as UK, India, Japan,
UAE, China and Russia among others.
In May 2019, Reliance Brands
Limited [RBL] marked its first international foray by acquiring
Hamleys global operations. RBL had been operating Hamleys'
India franchisee stores since
2010.
Follow
on:
https://www.instagram.com/hamleysofficial/
https://www.linkedin.com/company/hamleys-of-london/
https://www.facebook.com/Hamleyslondon
https://twitter.com/HamleysOfficial
About Reliance Brands Limited
Reliance Brands Limited
(RBL) is part of the Reliance Industries Limited (RIL), a
US$173 billion market-cap
conglomerate. RIL is India's #1
company by profit in Fortune Global 500 rankings and 96th largest
company in the World. RBL began operations in 2007 with a mandate
to launch and build international and domestic brand equity in the
premium to luxury segment across fashion and lifestyle space. Its
current portfolio of brand partnerships comprises Armani Exchange,
Bally, Bottega Veneta, Brooks Brothers, Bullfrog, Burberry, Canali,
Coach, Diesel, Dune, Emporio Armani, EA7, Ermenegildo Zegna, G-Star Raw, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade New York, Kurt Geiger, Michael Kors, Mothercare, Muji,
Paul & Shark, Paul Smith,
Pottery Barn, Pottery Barn Kids, Replay, Salvatore Ferragamo, Satya Paul, Steve
Madden, Superdry, Scotch & Soda, Tiffany & Co.,
Tumi, Villeroy & Boch, West Elm and Womo. RBL today operates
784 doors split into 438 mono-brand stores and 346 shop-in-shops in
India.
![Build-A-Bear(R) is a global brand kids love and parents trust that seeks to add a little more heart to life. (PRNewsfoto/Build-A-Bear Workshop) Build-A-Bear(R) is a global brand kids love and parents trust that seeks to add a little more heart to life. (PRNewsfoto/Build-A-Bear Workshop)](https://mma.prnewswire.com/media/776780/Build_A_Bear_Logo.jpg)
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SOURCE Build-A-Bear Workshop