Partnership with the World's Largest Set of
Commerce Signals Connects Consumers Across Devices and Channels,
Revealing Behaviors and Intent Across the Purchase
Process
CANNES,
France, June 22, 2023 /PRNewswire/ -- Omnicom
Media Group, the media services division of Omnicom Group Inc.
(NYSE:OMC) today announced a collaboration with Criteo (NASDAQ:
CRTO), the global commerce media company with the world's largest
set of commerce signals, that will take commerce media to the next
level by enabling high precision, real-time targeting across
all commerce channels and devices, and at any point in the purchase
process.
The partnership marks the first time that an agency holding
company will have access to the high-value signals
and performative insights in Criteo's Commerce Grid – the
industry's first Supply Side Platform (SSP) purpose-built for
commerce – for activation through alternative buying platforms.
Working with clean room provider InfoSum, OMG and Criteo will
match audience data from Omni, Omnicom's open source operating
system, and client 1P data with Criteo's insights of shopping
intent for more than 750 million daily active users - in a
privacy-safe way - to reach the desired commerce
audience with unparalleled precision and efficiency. OMG will then
package desired commerce segments with OMG curated premium
inventory from Commerce Grid's 1500+ directly integrated publishers
for activation in OMG's preferred Demand Side Platform (DSPs),
streamlining holistic campaign management, reporting, and
optimization.
Leveraging the combined technology and data assets of Criteo and
Omni, OMG Investment & Activation brands will be able to find
and engage audiences based on real-time shopping data, habits, and
affinities, in premium environments across all channels and
devices, and at any stage of the purchase process, driving higher
engagement and conversion rates for Omnicom clients.
"Simply stated, this partnership enables us to reach consumers
in the places they shop, and see who's who's buying what and where
they're buying it, " says OMG Chief Activation Officer Megan Pagliuca, "adding another unique
capability to our portfolio of first mover connected commerce
partnerships that are delivering competitive advantage for
our clients. "
Adds Criteo Global Chief Revenue Officer Brian Gleason, "This partnership
demonstrates Criteo's value in driving superior commerce outcomes
for advertisers, and the company's commitment to giving agency
partners like OMG greater flexibility in how they can activate
Criteo's unique Commerce Audiences, coupled with premium supply,
through their preferred demand platforms."
According to Forbes, in 2023 the e-Commerce industry is set to
generate $6.3 trillion globally. To
put that in perspective, if online sales were a country, it would
have the third-highest GDP of anywhere in the world, second only to
China and the USA. Current growth projections for 2023 are
10.4%.
Hindering marketers' ability to drive engagement and conversion
in e-Commece environments: commerce media on the open internet is
fragmented, with demand side platforms (DSPs), supply side
platforms (SSPs), and retail SSPs all operating separately. As
privacy regulations continue to grow and third-party cookie
deprecation looms, marketers and media owners will be looking for
more streamlined solutions to manage, scale, and activate
first-party data and addressable audiences.
"The meteoric rise of retail media is inextricably linked to the
rapid adoption of data clean room," says Brian Lesser, Chairman and CEO of Infosum. "By
leveraging these data collaboration technologies, for the first
time, multiple companies can collaborate using first- and
second-party data to deliver powerful retail media experiences
while fully protecting the privacy of consumers and safeguarding
the security of their data."
About Omnicom Group Inc.
Omnicom Group
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and
numerous specialty firms offer services in advertising, strategic
media planning and buying, precision marketing, commerce and brand
consulting, experiential, customer relationship marketing (CRM),
public relations, healthcare marketing and other specialty
communications services to over 5,000 clients in more than 70
countries.
About Criteo
Criteo (NASDAQ: CRTO) is the global
commerce media company that enables marketers and media owners to
drive better commerce outcomes. Its industry leading Commerce Media
Platform connects thousands of marketers and media owners to
deliver richer consumer experiences from product discovery to
purchase. By powering trusted and impactful advertising, Criteo
supports an open internet that encourages discovery, innovation,
and choice. For more information, please
visit www.criteo.com.
About InfoSum
InfoSum is the world's leading data
collaboration platform and the only secure data clean room,
empowering companies to deliver better customer experiences while
prioritizing customer privacy. InfoSum enables safe connections
between multiple parties to unlock the full potential of their
customer data without risk of exposure or misuse. InfoSum not only
prioritizes consumer privacy, but enhances it with patented,
non-movement of data technology to create the most protected, most
connected, and most accessible data collaboration network.
InfoSum was founded in 2016 with a vision to connect the world's
data without ever sharing it. The company has multiple patents,
protecting its invention of the 'non-movement of data.' InfoSum has
offices throughout the US, UK, Europe, and Australia. The company is poised for continued
growth following a Series B investment in August 2021, and a rapidly expanding client
base.
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SOURCE Omnicom Media Group