- In partnership with Chipotle, the U.S. Women's National Soccer
Team Twitter account (@USWNT) will drop 2,500 free entrées* when
the USWNT scores certain key goals on their quest for a third
consecutive world title
- The brand is also teaming up with Chipotle superfans and USWNT
stars Rose Lavelle and Sophia Smith to launch exclusive digital menu
items and behind-the-scenes content
NEWPORT
BEACH, Calif., July 19,
2023 /PRNewswire/ -- Chipotle Mexican Grill (NYSE:
CMG), an official partner of U.S. Soccer, announced today it will
bring back its popular Bowls for Goals promotion for the U.S.
Women's National Team's upcoming matches in New Zealand and Australia. The brand is also rolling out
additional programming that will support the USWNT while the team
competes in the biggest event in women's soccer.
Bowls For Goals
When the USWNT scores a tying, go-ahead, or lead-extending goal
during the Group Stage of its upcoming international tournament, a
unique code for a free entrée will be revealed on the USWNT Twitter
channel.* The first 2,500 fans to text the unique code to 888222
will receive a free digital entrée.
World Class Menu Items
Fans will also be able to experience Rose and Sophia's go-to
training meals while watching the USWNT this summer. The Rose
Lavelle Bowl and Sophia Smith Bowl
will be available in the Chipotle app and on Chipotle.com for a
limited time.
- Rose Lavelle Bowl
-
- Chicken, Brown Rice, Black Beans, Fresh Tomato Salsa, Roasted
Chili-Corn Salsa, Lettuce, Guacamole, and a side of Chipotle-Honey
Vinaigrette Dressing
- Sophia Smith Bowl
-
- Chicken, Brown Rice, Black Beans, Pinto Beans, Tomatillo-Red
Chili Salsa, Roasted Chili-Corn Salsa, Sour Cream, and Cheese
Real Food for Real Athletes
Rose Lavelle of the U.S. Women's National Team
has been a longtime fan of Chipotle's real food and a Chipotle
sponsored athlete since 2019. Known for her creative combinations
on and off the field, Rose's signature Chipotle hack is the "The
Triple Dip," a chip dipped first in guac, then salad dressing, and
finally into her bowl.
Sophia's relationship with Chipotle has always been love at
first sight. After trying Chipotle for the first time, Sophia found
herself asking why no one had told her about it sooner.
Chipotle worked with Rose and Sophia to create behind-the-scenes
content that showcases their highlights, setbacks, and comebacks as
they prepare for the world's biggest stage, and how Chipotle's real
food has been fueling them throughout their careers.
- Rose Lavelle "Unwrapped":
https://www.instagram.com/p/CunBnJFhvJc/?hl=en
- Sophia Smith "Constant
Ingredient": https://www.instagram.com/p/Cumq4qBukkD/?hl=en
American Outlaws Content Series
Over the next few
weeks, Chipotle will collaborate on exclusive content with
Monica Bosiljevac, current Executive
Director of American Outlaws Impact, American Outlaws' charitable
arm, and Executive Director and Board President of the Football for
the World Foundation, a non-profit group dedicated to improving
children's quality of life through soccer.
Monica and Chipotle will deliver a special video series from the
tournament, including interviews with Rose
Lavelle and Sophia Smith,
'Inside the Match' segments with fans attending the World Cup,
behind-the-scenes content of the American Outlaws' journey to
New Zealand and Australia, and gameday footage. Videos will be
featured on the American Outlaws social channels
(Instagram: @americanoutlaws,
Twitter: @AmericanOutlaws).
"The U.S. Women's National Team embodies authenticity, passion,
and excellence in everything they do on and off the field," said
Chris Brandt, Chief Brand Officer at Chipotle. "We're proud to
support the team on its journey for an unprecedented 'three-peat'
and elevate the viewing experience for fans along the
way."
Folds of Honor Support
Through August 14, Chipotle is
supporting Folds of Honor with its Round Up for Real Change
feature on the Chipotle app and Chipotle.com. Guests can round up
their change to the next highest dollar amount in July to support
Folds of Honor, which funds $5,000
college scholarships to families of America's fallen and disabled
service members. Over the past two years, Chipotle has helped raise
more than $1 million to help support
Folds of Honor's scholarship program.
*AVAILABLE WHILE SUPPLIES LAST. Entrée Codes for the first
2,500 participants who text the keyword that appears in certain
Tweets from @USWNT to 888222 during the first three USWNT's world
championship games. Open to 50 U.S. & D.C. 13+. Promo
begins at game start and ends when the game is over or when all
codes have been claimed, whichever occurs first. Limit 1 code per
person. Chipotle will let participants know if they've won by
sending a text. Standard text and data rates may apply. See Terms
for complete details: https://www.chipotle.com/uswnt.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had over 3,200 restaurants as of
March 31, 2023, in the United States, Canada, the United
Kingdom, France and
Germany. Chipotle is ranked on the
Fortune 500 and is recognized on the 2023 list for Fortune's Most
Admired Companies and Time Magazine's Most Influential Companies.
With over 100,000 employees passionate about providing a great
guest experience, Chipotle is a longtime leader and innovator in
the food industry. Chipotle is committed to making its food more
accessible to everyone while continuing to be a brand with a
demonstrated purpose as it leads the way in digital, technology and
sustainable business practices. For more information or to place an
order online, visit www.chipotle.com.
ABOUT U.S. SOCCER
Founded in 1913, the U.S. Soccer
Federation has been the official governing body of the sport in
the United States for more than
100 years. During that time, the sport has grown tremendously at
all levels. As U.S. Soccer looks towards the future, its mission is
to make soccer the preeminent sport in the United States. With a long-term and
strategic approach, U.S. Soccer aims to accomplish its mission by
supporting its members to increase participation at the youth and
adult levels, develop world class players, coaches, and referees to
consistently win at the highest levels on the international stage
and serve the fans by engaging with them in deeper and more
meaningful ways. For more information, visit ussoccer.com.
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SOURCE Chipotle Mexican Grill, Inc.