Bigger and better than ever product assortment
launches nationwide July 24
COLUMBUS, Ohio, July 24,
2023 /PRNewswire/ -- Bath & Body Works is
conjuring the spooky season with the arrival of its
annual Halloween collection that's no tricks and all treats!
This year's enchanting assortment is bigger and more innovative
than ever, with an immersive and hauntingly fun shopping experience
delivered to customers, including a spooky soundtrack and
over-the-top product displays in stores, and a complete Halloween
takeover across the brand's digital channels. The brand boasts
nearly 100 limited-edition products that officially launch
nationwide Monday, July 24.
"Thanks to our customers' fervor and demand, it's a thrill
to expand our Halloween collection this year and celebrate their
love for spooky season with them," said Jamie Sohosky, Chief Marketing Officer at Bath
& Body Works. "Our Halloween assortment is notoriously known to
sell out quickly. That's why we rewarded members of our loyalty
program with exclusive early access to the highly anticipated
launch."
My Bath & Body Works Rewards members had first-time
early access to the brand's biggest Halloween assortment during a
special one-day event, and the results were pure magic. An
overwhelming majority of ecommerce sales on the day was driven by
loyalty members, contributing to a 30 percent increase in online
sales compared to average, with festive accessories like
Wallflowers and Candle Pedestals to Halloween Seasonal Candles,
including Vampire Blood as the top sellers.
"Our customers have always had a passion for Halloween and as
we've seen that passion grow in recent years, it's been an exciting
challenge to continue to surprise and delight them with new,
innovative ideas year after year," said Betsy Schumacher, Chief Merchandising Officer at
Bath & Body Works. "With this year's Halloween collection, we
wanted to give customers the spooky details they love with a
bewitching twist to help transport them to enchanted castles and
haunted graveyards."
Bath & Body Works' Halloween collection has been popular
among customers for years, most recently garnering attention for
its 2021 widespread sellout of the popular, TikTok-viral "witch
hand" candle holder. This year's enchanted collection includes:
- Spellbinding new fragrances
- Crystal ball and serpent accessories inspired by the
#WitchCore trend
- Spook-tacular surprises like Wallflowers that project
spooky scenes and candle holders that glow in
the dark
- And a new take on traditional Halloween icons — spiders,
pumpkins & skulls, oh my!
The retailer is also bringing back beloved Halloween favorite
fragrances like Vampire Blood, which originally debuted in 2015.
Bath & Body Works is also introducing four enchanting new
scents, offering the ultimate fragrance self-expression and
discovery to customers;
- NEW Everlasting Magic — Bejeweled berries, phantom petals and
magic musk
- NEW Midnight Spell — Mystic air, moonlit woods and crystal
amber
- NEW Moonlit Graveyard — Tombstone moss, foggy air and
eerie incense
- NEW Spellbinding Sweets — Haunted lollipop, sweet
bubblegum and bewitched berries
For more information and to shop the full Halloween assortment
today, Monday, July 24, visit Bath & Body Works stores
nationwide, online at bathandbodyworks.com or in the My Bath &
Body Works app.
ABOUT BATH & BODY WORKS
Home of America's Favorite
Fragrances®, Bath & Body Works is a global leader in personal
care and home fragrance, including top-selling collections for fine
fragrance mist, body lotion and body cream, 3-wick candles, home
fragrance diffusers and liquid hand soap. Powered by agility and
innovation, the company's predominantly U.S.-based supply chain
enables the company to deliver quality, on-trend luxuries at
affordable prices. Bath & Body Works serves and delights
customers however and wherever they want to shop, from welcoming,
in-store experiences at more than 1,800 company-operated Bath &
Body Works locations in the U.S. and Canada and more
than 435 international franchised locations to an online
storefront at bathandbodyworks.com.
Contact:
Mallory Weaver
Bath & Body Works
PublicRelations@BBW.com
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SOURCE Bath & Body Works