- Guac lovers will have a chance to score two free tickets to
their favorite artists via Chipotle's "Get In The Pit" promotion on
Instagram's new app, Threads, on July
31
- To celebrate National Avocado Day, Chipotle Rewards members can
enjoy free guac
NEWPORT
BEACH, Calif., July 25,
2023 /PRNewswire/ -- Chipotle Mexican Grill (NYSE:
CMG) today announced it is turning up the volume for National
Avocado Day on July 31 by giving fans
a chance to win tickets to the most hyped concerts of the summer.*
Live music is reported as the top leisure category global consumers
expect to spend more on this summer and Chipotle, in partnership
with Avocados from Peru, wants to
make it easier for fans to experience their favorite
concerts.**
How To Get In The Pit
- On July 31, from 10 a.m. to
10 p.m. ET, Chipotle will drop
text-to-win codes via posts from @chipotle on Threads every
hour at the top of the hour.
- The 1,000th fan to text the designated code to 888222 every
hour will receive a pair of tickets to a concert or music festival
of their choice for a total of 13 winners and their
plus-ones.*
Threads, the new social media platform from Instagram, has
become one of the fastest growing apps ever,***and in just three
weeks since launching, Chipotle has nearly 100,000 followers and is
the first major restaurant brand to host a sweepstakes on the
platform.****
Guac Takes Center Stage
Chipotle's fan-favorite guac is hand-mashed each morning with six
real, fresh ingredients: ripe Hass avocados, citrus juice,
hand-chopped cilantro, red onion, jalapeño, and kosher salt.
Chipotle Rewards members can get free guac on the side or on top of
any entrée purchase on National Avocado Day, July 31, when they use the digital-only promo
code "AVO2023" at checkout on the Chipotle app, Chipotle.com and
Chipotle.ca.*****
"National Avocado Day, one of our most popular 'Chipotdays,' has
long given our fans something extra to celebrate on July 31," said Chris
Brandt, Chief Brand Officer.
"We're excited to continue the tradition this year by offering free
concerts and fresh, hand-mashed guac to our fans."
"We are pleased to partner with Chipotle on National Avocado Day
to provide its fans with amazing prizes, most notably, its classic
guacamole made with Avocados from Peru," said Xavier
Equihua, President and CEO of the Peruvian Avocado
Commission.
Avocado Merch
In 2020, the brand debuted an
industry-leading open-looped line of Chipotle apparel dyed with
upcycled avocado pits from its restaurants. Concert goers can shop
the Avocado Dye collection and other avocado themed items HERE.
* NO PURCHASE NECESSARY. Open to legal residents of the 50
U.S., & DC, 18 years or older. Enter between approx.
10:00 am ET– approx. 10:00 pm ET on
07/31/23. Chipotle will let participants know if they've won by
sending a text. For Official Rules including how to enter,
entry limitations, and prize descriptions, visit
chipotle.com/getinthepit. Sponsor: CMG Strategy Co., LLC, 610
Newport Center Drive, Suite 1400, Newport
Beach, California, 92660.
**SOURCE: Live Nation Entertainment
***SOURCE: TIME
****Based on Chipotle's review of the top 25 restaurants
according to the 2022 QSR 50 list, as of July 19, 2023.
*****Free Guac Legal Language: Offer valid July 31, 2023 only, for free small side or entrée
topping of guacamole with a regular-priced entrée purchase by a
Chipotle Rewards member; redemption requires use at time of order
of promo code AVO2023. Codes can be used one time per eligible
transaction, for a single free item only; redemption is subject to
availability. Valid only via Chipotle websites or mobile apps; not
available on in-restaurant orders or orders via third-party
delivery platforms. Valid at participating Chipotle Mexican Grill
restaurants in the U.S. and Canada
only during regular business hours. May not be combined with other
coupons, promotions, or special offers. Void where prohibited;
additional restrictions may apply.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
3,200 restaurants as of March 31,
2023, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500,
and is recognized on the 2023 list for Fortune's Most Admired
Companies and Time Magazine's Most Influential Companies. With over
100,000 employees passionate about providing a great guest
experience, Chipotle is a longtime leader and innovator in the food
industry. Chipotle is committed to making its food more accessible
to everyone while continuing to be a brand with a demonstrated
purpose as it leads the way in digital, technology and sustainable
business practices. For more information or to place an order
online, visit WWW.CHIPOTLE.COM.
About the Peruvian Avocado Commission and Avocados
from Peru
Established in 2011 the Peruvian Avocado Commission (PAC) is a
non-profit organization operating under the U.S. Federal Promotion
Program for Hass Avocados. Its legislative mandate is to help
increase the consumption of Avocados from Peru (AFP) through retail promotions,
public relations and advertising. AFP are available
in the U.S. from May through October. For more information about
PAC and AFP, please visit www.avocadosfromperu.com or
email info@avocadosfromperu.com.
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SOURCE Chipotle Mexican Grill, Inc.