No Seat? No Problem. Candy Crush Saga Has Your
Back (side) and is Bringing Some Sweet Relief with a Limited
Edition Design
NEW YORK, July 26, 2023 /PRNewswire/ -- Today,
Candy Crush Saga announced its collaboration with iconic
fashion designer, Christian Cowan,
to create a limited-edition, unique solution for commuters
everywhere - The Sweet Seat.
Inspired by the dreaded task of claiming a seat on public
transportation during rush hour, the Sweet Seat is a fashionable,
yet highly practical, wearable seat perfect for Crushing
on-the-go. Pulling from the bright in-game colors and iconic
shapes, Sweet Seat gives players the ability to wear their favorite
candies IRL.
Cowan, best known for his bold and unexpected collections, has
worked with Candy Crush to put his playful and humorous touch on
the Sweet Seat, bringing it to life in a way that doesn't
compromise fashion for comfort. His approach provides a sweet
solution that puts the fun back in functional. With campy and
Candy-tastic designs, the piece blends Cowan's creativity and high
fashion prowess with Candy Crush's world of fun colors, candies and
patterns.
"This piece is inspired by the fun that Candy Crush brings to
mundane tasks like commuting," said Christian Cowan. "Public transit could use a
dose of glamor, especially in New York
City and London, and the
Sweet Seat brings that glamor in a fun, fashionable, and over the
top way. What I love about this collaboration is that it brings a
joyful solution to an everyday problem in a way that's both
out-of-the-box and camp."
The Sweet Seat features a tear-drop silhouette garment that can
be worn solo as a dress, or over the top of an outfit as an
accessory. Functionally, the garment works like a bean-bag, the
wearer can literally sit back and take a seat anywhere they'd
like.
"Our loyal fans who play Candy Crush on-the-go love the color
and fun that we bring to their everyday lives," said Luken Aragon, VP Marketing, Candy Crush
Saga "Whether they're waiting in a long queue or battling
the daily commute - without a seat, we want to be able to help
bring them that joy and vibrancy to their day so that nothing gets
in the way of leveling up. Collaborating with Christian to bring to
life the candies that these players know and love - and can now
wear - has been truly divine."
This limited-edition item will be available for purchase on
christiancowan.com/candycrush beginning July
26th 2023 for $1,000 /
£786.92.
About King
With a mission of Making the World Playful, King is a
leading interactive entertainment company with a 20-year history of
delivering some of the world's most iconic games in the mobile
gaming industry, including the world-famous Candy Crush franchise,
as well as other mobile game hits such as Farm Heroes Saga.
Candy Crush is the top-grossing franchise in U.S. app
stores, a position it has held for the last five years, and King's
games are being played by 243 million monthly active users as of Q1
2023. King, a part of Activision Blizzard (NASDAQ: ATVI), has game
studios in Stockholm, Malmö,
London, Barcelona and Berlin and offices in San Francisco, New
York, Los Angeles and
Malta. More information can be
found at King.com or by following us on LinkedIn, @lifeatking on
Instagram, or @king_games on Twitter.
Latest earnings results for reference here.
© 2023 King.com Ltd. King, the King crown logo, Candy Crush, the
Tiffi character, Candy Crush Saga and related marks are trademarks
of King.com Ltd and/or related entities.
About Christian Cowan
CHRISTIAN COWAN is a collection of
womenswear that draws inspiration from the past and reinvents
classics for the modern-day. Founded in 2017 by creative director
Christian Cowan and based in
New York, CHRISTIAN COWAN evolves with each new season;
inspired by the past, energized by the future.
Renowned for looks that Vogue describes as "fabulous", the
collection is known for bringing the fun to fashion week. The
collection was a finalist for the CFDA/Vogue Fashion Fund in
2018.
CHRISTIAN COWAN is available
globally, online and in select specialty retailers. With a rapidly
growing presence in continental Europe and Asia, the collection has been featured in
publications including The New York
Times, WWD, Vogue, The Financial Times, Business of Fashion,
Harpers Bazaar, W, InStyle, Architectural Digest, Self Service,
Vogue Paris and Vogue Italia.
Photo -
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Photo -
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Logo -
https://mma.prnewswire.com/media/2071648/Candy_Crush_Logo.jpg
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